Post Graduate Programme in Communications

Management and Entrepreneurship (PGPCME

2009-10)

Structure and Curriculum

If you have an Idea, let’s make it

 I have an Idea. I want to make a career out of

PGP CME
it. I want to create something new. I want to
be my own boss. I have chosen PGP CME!

Is A Path-
breaking
Program With A
Vision
to Develop
‘entrepreneuriall
y’ driven
Young CEOs
In the
Communications
Sector
What are we trying to
achieve?
 How will we achieve this?
Through our unique programme structure and facilities communicated thus:
Our Focus Areas for creating
Entrepreneurs
HOW ARE WE DIFFERENT???
Global
Business
perspective

Strategic
Industry Rural
Project Immersio
PGP CME n
Ideation,
Education &
Innovation
Continuous
Internship
International
Programme Immersion
Innovative
Venturing/
Venture
Incubation
Programme
 Continuing Industry Internship
Programme (CIP)
• A complete 12 months’ association, with 2.5 months at the
organization’s premises.

• This will ensure that students exhibit a high level of

commitment to organizations and deliver key values with
comprehensive strategic insights

• Comprehensive Strategic Business Plan is a key deliverable

With Five Year Projections

AAJTAK Group
BAG Films Times Private
Star India Pvt.Genesi
Show time
Relay Worldwide
treaties
TAG Media Azure
VGC s Events
Shringar
ltd
films Future Group
ZOOM VITCOM
TV
 International Immersion
The students can opt to go on an
International Immersion to countries like
the UK and Singapore, where they visit
universities and organizations in the
communications and marketing domain,
and have an understanding of the global
business practices and environment
 Rural Immersion
Designed to encourage the
students to look back into the
roots and see the opportunity to
derive insights & develop
communication & media
strategies
 Dissertation/Case Study
• The students are required to study an
organization of repute (unique for
each group or individual) and prepare
a full fledged case study on the same

• This is intended to bring about a

wider perspective about
organizational issues and ways and
means for success
PGP CME Course Curriculum

Core Courses Electives

Career Courses
 •Professional Communications Competency
•Marketing and Advertising Management
•Media Marketing and Management
•Business Research
•Corporate Venturing and Entrepreneurship
•Strategic Brand Management
•Consumer Value Strategy
•Financial Analysis
•Business Plan and Project Execution
•Managerial Economics
•Business Laws, Policies and Frameworks
•Creative and Visual Communications
•Strategic Corporate Communications
•Strategic Management
•Design Communications
•Leadership and Team Building
•Innovation Management
Core Courses •Social Entrepreneurship
•Human Resource/Talent Management
•Corporate Governance and Stakeholder
Management
 •Rural Marketing
•Language, Culture and
Communications
•Organizational Systems and
Dynamics
•Franchise Management
•Sports Marketing
•Leisure and Lifestyle Marketing
•Film Appreciation
•Marketing of Services
•Managing Family Businesses
•Intellectual Property Rights
•Management Consultancy
•Outsourcing Businesses

Electives
•Introduction to Digital Media and Business
•Digital Media Management
•Management of Digital Start-ups
•Social Media and Viral Marketing
•Mobile Marketing
•Web Analytics and Research
•Management of User Generated Content

•Business of Films and Entertainment

•Art and Craft of Film Making
•Advanced Film Technologies
•Film Marketing
•Film Finance and Distribution
•Contemporary Film Production Practices

•Advanced Media Analytics

•Business of Advertising
•Brand Management and Consultancy
•PR and Events Management Career Courses
•Media Businesses
•Managing Start-ups
 Eligibility Criteria

•Graduates with min. 50 % marks

•Some work experience after graduation

The Admission Procedure
 For more information and to
download
Please visit:

http://mica-india.net/centerofexcellence/ActivitiesEDC.ht

http://mica-edc.org

Or write to

pgpcme@mica.ac.in
Last Date of Submission of the Application
Form:
 MICA-EDC

Creating Young CEOs with Education, Direction and

Innovation…