Professional Documents
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SUDHIR
DEEPAK
Profile
We have been in business for the past 50
years manufacturing plastic furniture.
Vision
Every house should have a product of our
company.
Mission
Creating value through convenience.
Swot Analysis
STRENGTH WEAKNESS
• Huge Capital • Problems in future
• Large No. of dealers predictions.
spread all over the
country.
OPPORTUNITIES THREATS
• India’s one of the • Perception that it’s
fastest growing not environmental
market. friendly.
Segmenting &Targeting The
Market
Segmented markets-
3. Households- Low & Middle level
4. Commercial industries
Sales Of Targeted Market
Year Sales (Lower Sales (Middle Sales
Level) in Lakhs level) in Lakhs (Consumer
Industries) in
Lakhs
1999 5 5 12
2000 7 10 20
2001 9 15 28
2002 12 20 33
2003 16 26 39
2004 20 35 44
2005 24 39 48
2006 27 45 52
2007 30 51 54
2008 35 55 60
Forecasting Demand For The
Targeted Markets
• Delhi
• Bangalore
• Chennai
Potential Market Attractiveness Of The
Area
City India Brand India BDI
Sales Category
Sales
Delhi 0.041 0.033 124
Chennai
1,485 174 116 25 433 0.67
Chennai 10,88,23,300
TOTAL MARKET POTENTIAL = No. Of Potential Buyers * Avg. Quantity Purchased * Avg. Price
Mumbai - 12,88,365*1*250=
IN CRORES 32,20,91,125
Total Market Potential by Chain
Ratio Method
City Total Market
Potential
Chennai 10,88,25,000
00
01
02
03
04
05
06
07
08
19
20
20
20
20
20
20
20
20
20
No. Of Years
a -11541.6
b 5.776
09
00
02
03
04
05
06
07
08
99
20
20
20
20
20
20
20
20
20
20
1.5
0.5
0
Series1
1 2 3 4 5 6 7 8 9 10
-0.5
-1
-1.5
-2
..\..\..\Desktop\low level simple trend
• Open stat result
Current Trend for Medium level in
Chennai
In lakhs (Rs.) 60
50
S
40
East
A
30
L
20
E
10
S
0
99
01
03
07
05
19
20
20
20
20
No. Of Years
Forecasted Demand For Medium
Level Household in Chennai
In Lakhs (Rs.)
70
62.35
60 Forecasted Demand
50
S
A 40 Line 1
L 30 Line 2
E 20
S 10
0
99
01
03
05
07
09
No. Of Years
20
20
20
20
19
20
1.5
1
0.5
0
1 2 3 4 5 6 7 8 9 10 Series1
-0.5
-1
-1.5
-2
-2.5
..\..\..\Desktop\medium level simple tre
• Open stat result
Current Trend in Commercial
Industries in Chennai
70
In Lakhs (Rs.)
60
S 50
A 40
Line 1
L 30
E 20
S 10
0
2000
2002
2006
2008
1999
2001
2003
2004
2005
2007
No. Of Years
Forecasted Demand For
Commercial Industries in Chennai
In Lakhs (Rs.) 80 73.72 lakhs
70 Forecasted Demand
S 60
A 50 East
L 40 Line 2
30 Line 2
E
20
S
10
0
99
01
03
05
07
09
No. Of Years
20
20
20
19
20
20
0
1 2 3 4 5 6 7 8 9 10
-2
Series1
-4
-6
-8
-10
..\..\..\Desktop\commercial industries si
• Open stat result
Moving Avg. Methods
Formula
Forecasted year = Sum of 3 Previous years
3
MOVINGAVERAGESMETHOD(FOR LOWER INCOMELEVEL)
TIMEPERIOD Y=Y1+Y2+Y3/3
INLAKHS(RS.)
1
1999,2000&2001 5+7+9/3 7
2000,2001&2002 7+9+12/3 9.3
2001,2002&2003 9+12+16/3 12.3
2002,2003&2004 12+16+20/3 16
2003,2004&2005 16+20+24/3 20
2004,2005&2006 20+24+27/3 23.6
2005,2006&2007 24+27+30/3 27
2006,2007&2008 27+30+35/3 30.6
Demand for 2009 30.6
MOVINGAVERAGESMETHOD(FOR MIDDLEINCOMELEVEL)
TIMEPERIOD Y=Y1+Y2+Y3/3
INLAKHS(RS.)
1999,2000&2001 5+10+15/3 10
2000,2001&2002 10+15+20/3 15
2001,2002&2003 15+20+26/3 20.3
2002,2003&2004 20+26+35/3 27
2003,2004&2005 26+35+39/3 33.3
2004,2005&2006 35+39+45/3 39.6
2005,2006&2007 39+45+51/3 45
2006,2007&2008 45+51+55/3 50.3
Demand for 2009 50.3
MOVING AVERAGESMETHOD(FORCOMMERCIALINDUSTRIES)
TIMEPERIOD Y=Y1+Y2+Y3/3
INLAKHS(RS.)
1999,2000&2001 12+20+28/3 20
2000,2001&2002 20+28+33/3 27
2001,2002&2003 28+33+39/3 33.3
2002,2003&2004 33+39+44/3 38.6
2003,2004&2005 39+44+48/3 43.6
2004,2005&2006 44+48+52/3 48
2005,2006&2007 48+52+54/3 51.3
2006,2007&2008 52+54+60/3 55.3
Demand for 2009 55.3
Demand Forecast for lower level
income household
• Forecasting Demand = D(06+07+08)
for 2009 3
• D of 09 = (27+30+35) = 30.6 (lakhs)
3
• D of 09 = 30.6 lakhs
A 40 40
A Line 1
L 30 Line 1 30
L
20 20
E
10 E 10
S 0 S 0
3 4 5 6 7 8 9 10 3 4 5 6 7 8 9 10 11
10
E 10
S
0 S 0
3 4 5 6 7 8 9 10 3 4 5 6 7 8 9 10 11
E 10 10
5
E 5
S 0 S 0
3 4 5 6 7 8 9 10 3 4 5 6 7 8 9 10 11
L 30 Line 1 30 Line 1
L
E 20 20
10
E 10
S
0 S 0
3 4 5 6 7 8 9 10 3 4 5 6 7 8 9 10 11
• F (09) = 06+2(07)+3(08)
6
• F (09) = 52+2(54)+3(60) = Rs.56.6 lakhs
6
WEIGHTEDMOVINGAVERAGEMETHOD(FORLOWERINCOMELEVEL)
TIMEPERIOD Y=Y1+2Y2+IN
3Y3/6
LAKHS(RS.)
1999,2000&2001 5+2*7+3*9/6 7.6
2000,2001&2002 7+2*9+3*12/6 10.1
2001,2002&2003 9+2*12+3*16/6 13.5
2002,2003&2004 12+2*16+3*20/617.3
2003,2004&2005 16+2*20+3*24/621.3
2004,2005&2006 20+2*24+3*27/624.8
2005,2006&2007 24+2*27+3*30/6 28
2006,2007&2008 27+2*30+3*35/6 32
Demand for 2009 32
WEIGHTEDMOVINGAVERAGEMETHOD(FORMIDDLEINCOMELEVEL)
TIMEPERIOD Y=Y1+2Y2+IN
3Y3/6
LAKHS(RS.)
1999,2000&2001 5+2*10+3*15/6 11.6
2000,2001&2002 10+2*15+3*20/616.6
2001,2002&2003 15+2*20+3*26/622.16
2002,2003&2004 20+2*26+3*35/629.5
2003,2004&2005 26+2*35+3*39/635.5
2004,2005&2006 35+2*39+3*45/641.3
2005,2006&2007 39+2*45+3*51/6 47
2006,2007&2008 45+2*51+3*55/6 52
Demand for 2009 52
WEIGHTEDMOVINGAVERAGEMETHOD(FORCOMMERCIALINDUSTRIESLEVEL)
TIMEPERIOD Y=Y1+2Y2+IN
3Y3/6
LAKHS(RS.)
1999,2000&2001 12+2*20+3*28/622.6
2000,2001&2002 20+2*28+3*33/629.1
2001,2002&2003 28+2*33+3*39/635.1
2002,2003&2004 33+2*39+3*44/640.5
2003,2004&2005 39+2*44+3*48/645.1
2004,2005&2006 44+2*48+3*52/649.3
2005,2006&2007 48+2*52+3*54/652.3
2006,2007&2008 52+2*54+3*60/656.6
Demand for 2009 56.6
Graphical Representation
Sales Graph of previous 8 Periods Sales Graph of 9 Periods including
In lakhs the forecasted year
60 In lakhs
70
S 50 60
S
A 40 50
A Line 1
40
L 30 Line 1 Line 2
L 30
Line 3
E 20 E 20
S 10
10 S
0
0
3 4 5 6 7 8 9 10 11
3 4 5 6 7 8 9 10
No. Of years
No. Of years
Forecasting by Regression (lower level
Income)
Sales (Rs.) Income Price (Rs.) Inflation Rate Durability
(000’s) (months)
5 30 100 .04 12
7 40 100 .04 12
9 50 120 .06 14
12 61 140 .05 14
16 70 170 .05 16
20 77 180 .08 16
24 88 200 .06 18
27 97 210 .07 20
Y= a+b1X1+b2x2..+bnXn
F(09)= (-7.731)+(.080*120)+ (.107*250)+(-7-731*.12)+(.594*24)
f(09)= Rs. 41.9 lakhs
..\..\..\Desktop\lower level multiple regr
• Open stat result
Forecasting by Regression (Middle level
Income)
Sales (Rs. In Income Price (Rs.) Inflation Rate Durability
LAKHS) (In LAKH’s) (months)
5 1 100 .04 12
39 2 200 .06 18
Y= a+b1X1+b2x2..+bnXn
F(09)= (-23.964)+(18.823*3)+ (.142*250)+(-15.365*.12)+(-.228`*24)
f(09)= Rs. 60.7 lakhs
..\..\..\Desktop\middle level multiple reg
• Open stat result
Forecasting by Regression (Consumer
industries )
Sales (Rs. In Industry Growth Price (Rs.) Inflation Rate Durability
LAKHS) (In LAKH’s) (months)
12 .03 100 .04 12
Y= a+b1X1+b2x2..+bnXn
F(09)= (-.717)+(76.111*.24)+ (.334*250)+(-55.750*.12)+(-1.225*24)