ColorPlus

 Set up in 1993, Colorplus is one

of India’s leading casual wear
brands.
 The nation saw one of the first
retail brands of international
quality grow, attain national
acclaim and a distribution that
spread not only all over the
country but crossed borders to
the Middle East; it continues to
grow with each year with now
 ColorPlus have 180 stores in India ,
Srilanka , South and West Asia.
 1000 Crore Raymond Ltd acquired 74%
stake in Chennai based ColorPLus Fashion
Pvt Ltd. To strengthen its position in the
premium branded apparel market.
 The textile major Raymond’s branded
apparel is pegged at around Rs. 180 crore
By the end of the financial year 2008-09 ,
ColorPlus is aiming at a turnover of Rs. 192
crore.
Brand USP
ColorPlus uses high quality fabrics and
product engineering techniques that give the
user the unique comfort and tactile feel the no
other brand offers.
This is clubbed with the use of colors to give
the sophisticate, yet colorful look that is
unique to the brand.
The Brand is known for its distinct Product
focused advertising that is clutter free and
shows the product as the hero, highlighting
the unique features of the garments.
Things you didn’t know
about
ColorPlus
The name ColorPlus is a happy accident.
It was coined after the production of a
batch of over-dyed shirts, early in the life
of the brand.
 The ColorPlus logo is actually a stylised
rendition of the Greek letter Phi. It was
designed on a cocktail napkin by Rajan
Mudaliar, one of the founders of the
company,  during a flight across the
pacific.
 During a press conference to launch the
revolutionary     stain - free,wrinkle - free
range,the ColorPlus CEO ‘accidentally’
ColorPlus – Shirts Range
 Purple club. Range- Rs. 1440 to Rs.
2800

 Xnovation . Price- Rs. 1755 and Rs. 2070

Figured fabrique . Price- Rs. 1620 and Rs.
2250

 Fine Matrix. Price- Rs. 1998 and Rs.2250

Cotton Rich Linen. Price Rs 1692

 18 Wales Corduroy. Price Rs. 1387 and

Rs. 1486
ColorPlus- Trousers Range
Satin Amsler . Price Rs. 2178

TrilobarDobby. Price Rs. 1980, RS. 2178,

Rs. 2214, Rs. 2250
Purple Club . Price Rs. 2499

2 Ply Swing Checks. Price Rs. 1854, Rs.

2250
Linen Rich Stripes. Price Rs. 1962, Rs.
2592, Rs. 2817, Rs. 2961

Diet Chinos. Price Rs. 1998

ColorPlus- Acessories
 Ties -
Price – Rs. 1278, Rs. 2250

 Belts-
Price – Rs. 1098, Rs. 1162, Rs. 1260, Rs.
1450
Wallets
Price- Rs. 820, Rs. 999, Rs. 1098, Rs. 1152