Professional Documents
Culture Documents
Discussion Document
Deloitte Consulting
LLP
July 2009
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Contents
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Meeting Objectives
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Background – GIFT and TOM
The Target Operating Model (TOM) project is a key component of AIU Holding’s Finance General Insurance Finance
Transformation (GIFT) Program Guardian and will be targeted towards increasing capabilities and decreasing costs.
GIFT TOM
Program Imperatives Project Objectives
§ Increase Transparency – Significantly improve walk- § Develop baseline – Develop single source of truth
back capabilities from financial reports to source “current state footprint” to support proactive future
transactions workforce planning
§ Greater Standardization of Technology - Create a § Define future state operating model – Develop
common financial language and technology platform future state Operating Model which meets the goals of
capability improvement and cost savings
§ Improve Information - Improve quality and timeliness
of information available to stakeholders § Achieve business benefits – Demonstrate
measurable business value and success; realize
benefits through the rationalization of headcount,
§ Standardize Processes - Standardize accounting
locations, process and labor arbitrage
processes, rules, and controls
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Background – AIUH Finance Organization Design Project
Since the TOM project was originally scoped, in support of project ATLAS, a Finance Organization design initiative has been
started to conduct current state analysis, evaluate organization design options and define key function activities. Goals of
this initiative include:
§ Identify core responsibilities of AIUH Finance (i.e., which functions should exist at the AIUH level)
§ Conduct current state analysis to determine which functions exist within Domestic Insurance and Finance Insurance
§ Define governance and control model for AIUH functions
§ Develop recommendations for sub-functions that should reside with AIUH vs. Business segments
§ Support Function Leads in developing detailed organizational models and check against high level cost baseline
While the scope of the two initiatives might appear to overlap, we believe that both initiatives are complimentary and key in
achieving the organization’s goals as related to the future state operating model ,and the two initiatives in conjunction can
answer the following key questions:
§ How can Finance most effectively support / interact with the rest of the organization ?
§ What is the optimal global Finance organization / operating model (Local vs. COE vs. Shared Services)?
§ How will current on-going initiatives impact and optimally be integrated with the future Finance service delivery model?
§ What capabilities are needed to support the future Finance operating model?
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The broader landscape of in-flight and planned initiatives across the enterprise will
both be impactful to and impacted by TOM
Initiatives are underway that will demand significant time and attention of leadership and key knowledge resources
¡ ATLAS will…
¡ Separation will…
¡ Reinsurance will…
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The objective of the Target Operating Model (TOM) project is to design a world-class
Finance organization for AIU Holdings
¡ Design and implement the appropriate operating model which best meet the requirements, state of readiness and maturity of
both AIU and CI’s finance functions
¡ Identify key functions and/or processes for redesign to conform with the new organization model (e.g., CoE’s, Shared
Services) and enabling technology infrastructure
¡ Identify and realize business benefits through cost optimization, capabilities development and controls management
¡ Identify opportunities for outsourcing across the finance organization, including Finance IT, business processes, and functions
¡ Align TOM to overall corporate strategies, organizational vision, and impactful initiatives as necessary, as they affect the
design and implementation of the program
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Deloitte’s Point-of-View and Market Intelligence
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Deloitte is uniquely qualified to assist AIU Holdings with this TOM effort
Deloitte’s Finance Transformation offering has been recognized as the market leader by Kennedy Information’s evaluation
of the FT market and competitive landscape.
Key Highlights
*Source: Kennedy; Finance Management Consulting Marketplace 2009-2012; © BNA Subsidiaries, LLC; reproduced under license.
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From our experiences with AIG and in industry, we understand both the key success
factors and challenges in the design and execution of TOM
Cultural
Competing
Priorities
Unclear Scope
and Objectives
Alignment with
Other Strategic
Initiatives
Decision Making
Inability to
Execute Strategy
Complexity and
Speed of Change
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We have assisted many clients in redesigning their operating models, and are seeing a
trend towards a more centralized F&A Organization
Many Fortune 500 Companies Have Moved Or Are Moving To A Balanced And Centralized Finance Delivery Models To Gain
Synergies
Process DuPont
Manufacturing Air Products
Rohm & Haas
HP
Nissan NA
GE
Other
Honeywell Ford
Manufacturing IBM Textron
GM
Raytheon
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Insurance companies have some unique learnings to gain from their operating model
redesign efforts
Within the Financial Service Industry, varying organization structures exists. Examples of decentralized, centralized and hybrid
models exists across leading insurance and finance companies.
Insurance Company #1: Insurance Company #2 & #3: Insurance Company #4:
Finance is decentralized by line of Financial reporting activities Strong control over external
business - each business unit centralized at corporate level but reporting functions and other key
submits its own 10K filing remaining functions decentralized functions centralized
Both Finance Company #1 and Insurance Company #1 are moving towards more centralized models:
¡ Finance Company #1: A finance transformation initiative underway, to move transaction activities offshore and allow onshore resources to
focus more advisory activities
¡ Insurance Company #1: While the current structure provides the opportunity to produce results quickly, there are multiple redundancies and
less consistency across the organization. As a result, the company is considering moving to a more centralized operating model
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We have also seen a growth in F&A outsourcing activity
F&A continues to grow because of the breadth of business processes that are sourcing candidates; the F&A business
outsourcing market size has grown to approximately $32 billion
§ AP, AR, and GA appear in more than 80 percent of right sourcing strategies, and more than 70 percent have an offshore component
§ Mainland Europe is currently adopting services as quickly as North America and the U.K.
§ Approximately 85 percent of Sourcing contracts have 5- to 10-year terms (the average is 6.8 years)
Fixed Asset Tax Planning / Benefits Admin. / Payment Accounts Regulatory Rating Agency
Inquiry Handling Cash Application Collections
Accounting Accounting Accounting Processing Payable Reporting Relations
Training &
Business Liaison
Management Reporting Specialized Expertise Development
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Our Approach and Methodology
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Deloitte has experience in implementing Target Operating Models, and can leverage
methodologies and toolsets that encompass people, process and technology
A proven toolkit of established TOM accelerators and tools: Deloitte has a significant knowledge base that will be invaluable for
this project. This includes best practice operating models, process models/processes, organization designs and governance
frameworks as well as numerous examples of these from recent client experiences. We also have a suite of tools and methods that
our teams use to ensure consistent quality outcomes on our engagements and often enable us to accelerate project timelines. The
table below outlines some of our key materials and tools which are relevant to this engagement.
Maturity Stages by Process
Organisation Design Maturity Stage by ITIL v3 Process Area Maturity Stage Summary
Strategy Generation
The following provides su mmary descriptions
Mission multi-vendor etc. available in their entiret y via the completed Skills Matrix.
Level 1 – Chaot ic
Applications Management Service Catalogue Management Processes an d roles ar e not defined. Activ ities
Definition of the high-level principles e.g.: The skills available to the IT departm ents are diverse. These are mainly centred
around Inf rastructure and Ogier known applications (t hose n amed on Ogier’s
in this area ar e largely u nstructured and
3
App licat ion Matrix). However t here are als o many skills availabl e which are not
• Multi-supplier/Service Integrator model being used.
• Lean management & control Model Principles The IT skills assessment identif ies those areas where training could be provided as
well as areas where s taff possess skills which are not being used. IT Operations Management Service Level Management
• ITIL-aligned processes etc The skills assessment uses a standard lis t of applicat ions from t he Deloitt e database.
2
This represents a wide-ranging skill set of pref erred skills .
The main skill set is centred around Infrastruc ture Applications and Ogier known
applic at ions (those named on Ogier’s Application Matrix). Level 2 – Reactive
Definition of the retained IT org: Definition of functional TOM: However, there are several areas of skills where staf f posses s s kills t hat they are not
Functional
Functional Operating
Target Model
Operating Model using. These are m ainly aro und Infras tructure, Development and Deskt op Tools, as
well as some Ogier known apps. Technical Management Capacity Management Basi c processes are defi ned and fol lowed to
• Level 1 Roles descriptions • Design of future state functional In some areas such as Securit y, there are no experts – but there are staff who have
some extent. P rocesses can often be byp assed
1
skills in that area and are not using them.
• Level 2 Role responsibilities, skills & groups in TOM In some areas such as Voic e Services, Requirements Gathering and Dat a
capabilities • Description of functions and key Warehous in g there are only basic skills with no Expert s or Advan ced level s taff.
Furt her det ailed inf ormat ion can be found in the Skills Matrix. This contain s a
and there is a lack of owne rship. Acti vities ar e
• Performance Measures & Targets responsibilities detailed breakdown of skills, graphs of skill levels and an over view of skill c lusters.
Access Management Availability Management largely reactive and ineffi cient in nature.
Ke y Recomm endatio ns
Organisation
0
Review skills matrix and identify areas where further training i s needed.
Each high level category (left) is broken down into specific applications.
Resources should centre on Ogier known applicat ions as these are t he A
Definition of processes e.g.: apps Ogier identified as necessary to the Business. There are al s o ‘Og ier
Definition of Governance: M
Level 3 – Proactive
added apps’ which are those applic at ion s identified by staff as being part
B
• Level 1 to 3 process design of their everyday skillset.
• Governance forums
• RACI responsibility matrix
For areas where further training or rec ruit ment has been identified, the
E
R Problem Management IT Service Continuity Management
Processes are agreed, wel l do cumented,
skills matrix has also highlight ed any staff who have skills in an area
responsibilities, escalation where they are not using them in their job role. This may fill a
• Process metrics & targets development need for Ogier in terms of utilising an existing skillset.
• Reporting requirements Process ©20 07 Deloitte MCS Limited. Private and Confidential. communicated a nd enforced. R oles are defi ned
• IT metrics & targets
• Balanced scorecard Request Fulfilment Information Security Management and individuals are suitably trained. S upporting
Governance & Performance Reporting technology is u sed to help deliver process
objectives. Ser vice Leve ls are in place an d
Event Management Supplier Management agreed
400 Evaluation Release & Deployment Mgmt Advanced technologies are u sed to ass i st.
design group that specializes in the Deloitte’s Skills Framework tool assesses
350 Service Validation & Testing
300
Not Used
Key: Level 5 – Value Driven
Maturity Stage Sc ore by Proces s Area Processes are h ighly mature and ve ry well
Expert
250 Advanced
Intermediate
Desired Stat e
Managem e nt
Requirement s A nalys is
Package I ntegrat ion
Business I ntelligence
50
apps
Data W arehousing
Mobile S erv ic es
Desktop T ools
Voice S er vices
In frastruct ure
Hardware
Security
IT SM
0
Ogier known
ID
Enterprise
Inf ormation
organizational structures and aligns this to the organization’s provides a structured and
Deloitte’s Target Operating methodology needs. comprehensive approach to quickly
provides an end-to-end view of the Our approach goes significantly beyond understanding current state maturity
required target functions and capabilities ‘wiring diagrams’ and job mapping. We We can also draw on a best practice across the entire IT process, control,
of an IT Organization. adopt a hypothesis driven approach that framework called Skills Framework for organizational, and supporting
defines the capabilities required to the Information Age (SFIA). technology spectrum.
deliver against strategic objectives.
Leadership
Process Design
GSS IT activities not Vision D esi gn Board Control
link to other Column Column IT Column Activities
Mission, Vision,
Best Practice/ Benchmarking
Track and Manage Vendor Risk Awaren ess Design & Cont rol Management
Risk and Issue s log Busi ness Case/
Contracts –managed by GSS IT
•
Values
•Escalati on pro cess Risk & Iss ue Outcome
Global GSS IT
Regional GSS
M itigation Activi ty
Infrastructure
Management Management
Services RM
Indicators
•
R=Responsible, A=Accountable
of GSS IT
Metrics
•
Reporting
Vendor
Shared
Vendor
Realisation plan a nd
PE&O
•
F&OC
C = Consult, I = nI form
M&C
M&C
DCS
DCS
TRM
ADM
ADM
SBU
ADE
Business Strategy
S&A
S&A
tracking tool
CIO
IDS
IDS
RM
SM
SM
VM
VM
IT
alignme nt
1 Receive finalised contract after A, Post progr amm e re view
and Structure
I I I - - - - - A,R - I - - - - - I - - - - - - I - - - -
negotiation R Planning &
Program me
Planning & Progre ss Pro gram me Support
Pro gress Reporting Support
2 Receive vendor performance metrics A, Reporting
Financial Control
- - - - - - - - - - - - R - - - I - I - - - - - - - - - Qual ity Control
and analysis from Service Management
•
Brand Promise
\
•
Secretariat
A,
•
Contact List
4 Review performance (metrics) with Exce ption re porting
•
Programmes, Policies,
Deployment of a standard PMO often
•
A,
I I I I I - - I A,R I C C I,C C C - C - - - - - C C R R R R
vendors on a periodic basis R Stak eholder Ma nagement &
Processes, Practices
Stakeholder M apping
5 Analyse service level credit regime and
- R - - - C - C A,R - - - C C C - C - - - - - C C - - -
identify applicable penalties / incentives
Environment
to steer a program intelligently and
7 Execute penalty / incentive payment - - - - - - - A,R - - - - - - -
A,
- - - - - - - - I I I I
R
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Approach framework
Our approach is designed to help you define options and gain stakeholder consensus
Conducting an assessment across Determine the future shape of the With a target operating model design in
functions within the Finance organization operation by using the previously defined place, a detailed implementation plan
will help identify opportunities and key design principles and strategy to create and roadmap clearly highlighting
activities that need to be incorporated in service delivery options. Analyze , responsibilities, dependencies and
developing a future target operating prioritize and select the most viable sequencing of steps is needed to execute
model option for subsequent implementation. and deliver the future state operating
model
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Organizational Strategy
Identifying and aligning the finance function behind an organizational strategy is the critical first step in developing a Target Operating
Model strategy
¡ Confirmation of the strategy, objectives and critical success Sample Output – Charter with Guiding
factors (CSFs) developed by the Finance Org Model project Principles
Holding Operating Shared
¡ Rationalization of functions across regions Company Company Services
Goals & Finance Finance Group
¡ Leadership consensus and alignment Possible
Objectives Locations
¡ Understanding the consistency with which these have been of Enterprise- Business Shared
communicated, understood & applied Required wide finance specific financial
Functions functions and finance processes
processes functions and
processes
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Current State Assessment
Conducting an assessment across functions within the Finance organization will help identify opportunities and key activities that need
to be incorporated in developing a future target operating model
¡ Establish definition of current operating model and Sample Output – Functional Analysis
architecture (e.g., process, org, technology), including
opportunities to leverage shared services and outsourcing
Goals & ¡ Identify where existing initiates on-going/planned impact TOM
Objectives ¡ Capture key FTE, Business and Financial metrics and identify Shared
Role Function Location FTEs
duplications, costs, and system constraints Service
Audit External Audit Planning Bus. Unit 2 N
¡ Current State Footprint Analysis: Understand, validate and General Executing the Corp/OC Close Corporate 3 N
map the current organization and processes to help in OC Consolidation Shared Svc 2 Y
developing the TOM definition
Enterprise Consolidation Corporate 1 Y
Activities & ¡ Change Management Documentation: Capture current and
Deliverables planned change management activities Manage G/L (Top Side JE) Corporate 6 N
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Future State Vision
Create a common set of service delivery design principles, and formulate a supporting future state vision. Benchmark the vision to
internal and external data points.
¡ Establish future state vision for service delivery channels Sample Output – 2x2
(e.g., COE, shared services, regionalization, etc.)
An operating model matrix, as shown below, can be used to illustrate the focus
¡ Align to Finance Org Model initiative vision and confirm of Finance’s strategic choices. For example, a cost efficient transaction
Goals & design principles for TOM processor’s likely focus will be the “Shared Services” quadrant.
Objectives
¡ Compare vision to industry practices through
benchmarking
Method Of Adding Value
Transaction Processing Knowledge-based
High volume, low value add Low-volume, high-value activities
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Service Delivery Analysis & Selection
Determine the future shape of the operation by using the previously defined design principles and strategy to create service delivery
options. Analyze , prioritize and select the most viable option for subsequent implementation.
¡ Develop options based on previously defined vision and Sample Output – Process Rationalization
design principles
¡ Analyze the opportunity and costs implications associated
Goals & with each option and review with stakeholders
Objectives Maturity Lead Generation As -Is Value Stream Map
¡ Make the final selection for future state TOM model
Error – cannot 6
Actuarial
Webseries
Tub
¡ TOM Options: identify viable TOM options showing Name;
Address ;
Policy;
Error –
can
Change (c.20%)
/ shared services 2 1 3 25 4 5 24
documentation
Check passed (c.70- 75%)
report
Page 2
slip
¡ Prioritized Options List:: facilitate workshop with key Every
2 weeks
Every
2 weeks
¡ Process Rationalization
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Design
Design and completion of detailed architectures for the selected Target Operating model, e.g. detailed IT, people, process etc.
architecture underlying the TOM, including a detailed business case and financial impact assessment.
¡ Based upon the selected service delivery option, develop Sample Output – Future TOM Design
the detailed IT, people, process etc. architecture underlying
the selected TOM
CFO
Goals & ¡ Identify the related metrics (cost, financials etc.), create a
Objectives cost / benefit analysis and create the detailed business
Finance Exec
case and funding request
Head of Head of
Head of
Business Head of FAC Transaction Head of Tax
Treasury
Partners Processing
Transactions
Financial Assistant Indirect Tax Direct Tax
Treasury Assistant
BP Exec. Controller Manager Manager
1 FTE
Key
AR
1 FTE Corporate -
Management Corporate -
Accountant 2 FTE Aligned to Region
General
Business
Cash Processing
BP Exec. Offshore 1 FTE
Toolsets &
Commissions
¡ Business Case / Financial Model Framework BP Exec. ESS &
EBS
1 FTE
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Implementation
With a target operating model design in place, a detailed implementation plan and roadmap clearly highlighting responsibilities,
dependencies and sequencing of steps is needed to execute and deliver the future state operating model
¡ Design an implementation plan and roadmap based on TOM Sample Output – Implementation
analysis, highlighting sequencing and dependencies Plan
¡ Review project portfolio for consistency & alignment
Goals &
¡ Design authority established to govern the implementation and
Objectives identify milestones
Year 1 Year 2 Year 3 Year 4 Year 5
¡ Implementation work initiated Illu
Sales and Service Implement regional salary Regional salary weighting str
a ti
weighting introduced ve
Marketing
¡ Roadmap: Develop roadmap detailing activities, sequencing
of steps, desired outcomes, and dependencies Product Design Re-engineer product dev
processes for core products
Product development processes
optimised for core products
and Manufacture
Implement white-labelled product design and manufacture, White-labelled supplier utilised
¡ KPI Documentation: Identify key performance indicators Operations and IT and operations for non core products for non-core products
Activities & (KPIs) to track the success of the implementation IT Infrastructure Migrate processing to alternative supplier (TBC) for product
design and manufacture, IT and operations for non core products
Deliverables ¡ Project Management Office Charter: Agree / achieve Risk
Alternative sourcing (TBC) utilised for core
product design, manufacture, operations
and IT
roadmap sign off and establish project management authority
Payments Outsource Payments Payments outsourced to low
cost provider
¡ Deployment: Begin to execute on the roadmap by clearly
defining short-term next steps and responsibilities Shared Services Outsource simple, transactional processing
Simple Shared Service
processing outsourced
to low cost provider
Organisational
Change Re-organise functions to align with new organisational structure
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Project Timeline and Resources
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Project Timeline
Timeline (weeks/months)
1 2 3 4 5 6 7 8 9 10 11 12
Milestone
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Organization chart
Descriptive
Labe
Line 1
Line 2
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Key Success Factor / Our Experience (Sameer Shah)
nPotentially highlight regulatory and tax concerns (e.g., data may need to reside in Japan)
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Copyright © 2008 Deloitte Development LLC. All rights reserved.
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