Public Relations Project

PR Plan for NGO BOOND (NGO to preserve water bodies)

Name - Janmejay Singh Roll No. - 10224000003

The Public Relations Plan

We will be covering the Plan in the following manner Introduction The necessity to preserve the water bodies Objectives and Goals What we look at in the PR Plan Target Audience The people we really need to look at Tools How we reach to the Target Audience Conclusion The planning concluded, work shall begin

Introduction
In India, there are numerous water bodies, out of which
more than 95% of them get contaminated everyday.

In the industrial areas, and the big cities, pollution is High

on water bodies close by.

NGO Boond has started the water preservation campaign

to help preserve the water bodies.

NGO Boond has begun the campaign in Mumbai, also plan

to spread to other parts of the country.

Objectives
The main objective of NGO Boond is to preserve the water bodies.

The main objective of the PR Plan is to ensure the visibility and support for NGO Boond.

The present objective for NGO Boond is to get the water bodies of Delhi cleaned. Therefore, our PR Plan will target the city of Delhi

Goals
To clean the water bodies around Delhi (esp. Yamuna river and its supporting streams). To appeal to people for funds/charity through the PR Tools. To encourage people, especially youth to become a part/volunteers for this N.G.O. To make people more aware towards their responsibility for the water bodies etc.

Target Audience
Our Target Audience would, in general, be all the people in Delhi. More specifically, We target housewives The Youth, and School Going Children The Slum Dwellers People living close to the water bodies Donors/Investors and Socially Responsible Businessmen

Internal PR
Distribution of free passes for the Plays and Dramas.

Distribution of the NGOs T-Shirts.

Also, provision of Meals at all the events.

Tools
Press Conference Press Release Announcements Websites, Web Blogs and Net Communities Photography School events

 Quizzes etc in teen magazines Flex and T-shirt Designing competition in College Fests Rallies in all parts of the city with distribution of T-Shirt Dramas in English and Hindi in colleges and theatres. Short shows on Radio, publicity of our campaign. Seminars in Hindi and English

Conclusion
The complete PR plan is divided into two parts Short term and Long term. The long term is for the entire year with suitable tools with appropriate intervals. Each of the mentioned strategies/tools will be used together or in rotation all through the year as required to ensure the goals are being achieved effectively. We will frequently follow up on the results of our PR activity and modify the plan as required.

THANK YOU