Who we serve

DRAFT

Throughout our engagements, CBC creates moments that matter for our clients, where key successes and targeted value are achieved.
Banking and Financial

Client base includes leading global organizations in each industry segment

Through understanding of industry specific business processes

Reference projects spanning breadth of service offerings

Communication

www.cognizant.com/business-consulting Copyright 2013 Cognizant

CBC Competitive Advantage 2End to End Services

DRAFT

Our offerings enable innovation and efficiency through delivery of value-creating business & technology solutions Illustrative caselets
RE-IMAGINE Disrupt competitors and bring innovation, while improving efficiency - Business strategy and innovation - Mergers & acquisition - New market entry strategy Transform and virtualize business models - Customer relationship management - New product development - SMAC Stack Technologies
For a leading marketing firm, we developed a 2-year digital business strategy envisioning the shift from conventional to digital advertising

RE-THINK

Run Different

For a leading publisher, we developed an innovative digital business model to define 3-5 year business capabilities

Run Better

RE-INVENT

Leverage a Business Without Boundaries innovative process and workforce model - Global sourcing transformation - HR strategy and people management - Organization change management

For a leading airline, we built a business transformation plan to remodel their traveler interaction strategy driving 25% YOY sales improvement and online travel agent customer shift to the airlines digital channels

RE-WIRE

Transform and extend offerings to the market - Mobility and Virtualization - Data analytics and business intelligence - IT cost optimization

For the largest & fastest growing electric utilities, we redesigned business process to reduce process steps by approximately 30% www.cognizant.com/business-consulting Copyright 2013 Cognizant

DRAFT CBC Competitive Advantage 3Top talent from across the globe We recruit from the top B Schools and organizations globally
Distribution of 2012 Lateral Recruitment
21 % 19 % 50 % 60 % 31 % US
Consulting Peer

18 % 35 %

xx
24 %

41 %

India
Technology Peer

UK
Industry

Distribution of 2012 Campus Recruitment

xx
34 % 25 %

66 %

76 % India
Tier 1 B School

US
Tier 2 B School

www.cognizant.com/business-consulting Copyright 2013 Cognizant

DRAFT CBC Competitive Advantage 5Deep industry and domain expertise

Understanding the customers enables superior customer experience: CRM Cloud B2B-to-B2C

CUSTOMER SOLUTIONS PRACTICE

Increase value while reducing risk Enterprise portfolio management Post-merger integration Delivering mandatory change

PROGRAM MANAGEMENT

Maximize business value creation and IT performance Digital Strategy Organization change management Product commercialization

STRATEGIC SERVICES

Make more informed decisions Business intelligence Big Data solutions Analytics consulting & insights

ENTERPRISE INFORMATION MANAGEMENT

Deep expertise in leading tools and technologies Ability to drive value and reduce risk from emerging business models and technologies Valuecreating services across all layers from business strategy through enabling technology, from conception through execution

Transform and increase efficiency in your engineering operations New Product Introduction Lean Product Development Lean Manufacturing Transformation

ENGINEERING AND MANUFACTURING SOLUTIONS

Reduce time to market Enterprise services Functional testing Test Strategy Formulation

PROCESS AND QUALITY CONSULTING

Advance your business through elastic digital infrastructures End-User Computing Infrastructure Security Network & Convergence

IT INFRASTRUCTURE SERVICES

www.cognizant.com/business-consulting Copyright 2013 Cognizant

DRAFT CBC Competitive Advantage 5Deep industry and domain expertise

BANKING & FINANCIAL SERVICES Help firms target new growth opportunities, while managing risk and fraud Regulatory compliance Fraud and risk management Core banking Transformation

Create innovative operational strategies and capabilities that delight global consumers Marketing transformation Global supply chain insights Sales transformation

CONSUMER GOODS

Help companies build flexible products that can be built and delivered quickly Client acquisition and rating Policy administration Claims fraud analytics

INSURANCE

Focus on increased customer intimacy and channel expansion Multichannel strategy & planning Merchandise management Supply chain management Customer reservation management Store operations

RETAIL, TRAVEL & HOSPITALITY

Growth opportunities identified via industry thought leadership Innovative approaches to emerging industry challenges and opportunities Speaking the language of our clients, through dedicated industry teams

Provide innovative healthcare & life sciences solutions while complying with stringent regulations Regulatory (P6/ ICD-10/ 5010) Integrated health management Clinical & safety operations

HEALTHCARE & LIFESCIENCES

Build tailored supply chain business solutions that make our clients future ready Supply chain management Warranty management Smart Grid & AMI analytics

MANUFACTURING & LOGISTICS

Aid firms to face environmental and regulatory challenges and rethink service delivery Smart Grid Solutions Plant & Automation Solutions High-performance utility model for retail

ENERGY AND UTILITIES

Customize content management Digital media strategy Personalized content delivery Piracy proof digital content

INFORMATION, MEDIA & ENTERTAINMENT

Support firms to compete in the market with convergence of networks, devices and content Service fulfillment Order & service management Network management

COMMUNICATIONS

Help our clients pioneer nextgeneration technology products and applications Customer analytics, Big Data Product commercialization License management

TECHNOLOGY

www.cognizant.com/business-consulting Copyright 2013 Cognizant

Sample engagements from our global client base

Client problem
Benefits

DRAFT

Leading book publisher

New target operating model & corporate strategy

Defined future state business capabilities, business architectures and implementation roadmap, enabled by our recommended target operating model and corporate strategy

Global retailer

Supply chain re-engineering strategy

Enhanced inventory accuracy and reduced direct labor costs through supply chain process reengineering, improving in-stock services levels from 86% to 93% and generating a directly attributable 2% sales lift

Global conglomerate

IT strategy and roadmap

Aligned global IT architecture to upcoming business imperatives by developing a global IT strategy and forward-looking roadmap

Healthcare administrator

Product commercialization

Developed strategy to commercialize a core business system by evaluating market opportunity, assessing commercialization readiness and developing a detailed business case

European manufacturer and distributor

Business process harmonization

Optimized processes for Order-to-Cash and Procure-to-Pay processes by harmonizing business processes and developing a common functionality framework across 55 business units

www.cognizant.com/business-consulting Copyright 2013 Cognizant

Moments that Matter Attributes & Characteristics

DRAFT

Throughout our engagements, CBC creates moments that matter for our clients, where key successes and targeted value are achieved.
In todays era of volatility, the only sustainable advantage is agility. - Francisco DSouza
Strategy

Measured Value

Challenge

CBC asked to advise clients with their strategic needs 40% of our work is outside of IT ~30 $1M+ engagements during 2012

www.cognizant.com/business-consulting Copyright 2013 Cognizant

Moments that Matter Attributes & Characteristics

DRAFT

Throughout our engagements, CBC creates moments that matter for our clients, where key successes and targeted value are achieved.
In todays era of volatility, the only sustainable advantage is agility. - Francisco DSouza

Measured Value
Xxxxx xxxxx Strategy Xxxxx xxxxx CBC asked to advise clients with their strategic needs 40% of our work is outside of IT ~30 $1M+ engagements during 2012
www.cognizant.com/business-consulting Copyright 2013 Cognizant

Challenge Xxxxx xxxxx

Moments that Matter Case Studies

Client Engagement: Annuities division of a leading US based insurer with 700 resources and IT spend of $130M Client Objective Challenge Significant business growth mandated greater alignment between business and IT CIO set an aggressive objective to transition from Gartner Maturity Level 2 to Level 3 in 2 years Opportunity Increase performance and maturity of the IT organization to drive customer satisfaction and efficiency while reducing risk Approach How Cognizant Helped Developed a performance and process improvement program, with a set of 8 waves over 2 years, to achieve CIOs partnership objectives Led performance and process improvement efforts for over 40 projects aligned to 10 key process focus areas Facilitated organization change management (OCM) to drive adoption of enhanced model Value Delivered

DRAFT

Matured the entire IT organization

from Level 2 (Repeatable) to Level 3 (Defined) in the planned 2 year timeframe Avoided significant costs leading to a ROI of ~200% through improved quality and time-to-market Reduced IT risk and control issues by 50% in 2 years Improved business customer satisfaction by 15% in 2 years

Client Engagement: Global finance and accounting business process standardization for Silicon Valley internet firm Client Objective Challenge Inconsistent F&A processes across geographies Manual processes with human error, extensive re-work and risk Opportunity Globalize, standardize, and drive efficiency to mitigate assessed risk Seek incremental performance through benchmark against industry best practices Approach How Cognizant Helped Conducted workshops with stakeholders to determine fixed asset and cost accrual regional process variation true needs Leveraged Cognizant framework to assess process scalability, efficiency, maturity, and complexity Identified numerous areas for standardization and optimization Value Delivered
Created globally standardized Created technology workflow to Delivered a future state governance Identified savings of over

processes

automate recommendations

model to maintain improvement $20M/year in addition to risk mitigation

www.cognizant.com/business-consulting Copyright 2013 Cognizant

Moments that Matter Case Studies

Client Engagement: Recovery of A/R balances for leading global video and game rental chain Client Objective Challenge Client experienced excessive customer receivables challenging cash flow Opportunity Significant uncollectible A/R balances of $25M+ due to unsecured accounts Multiple prior initiatives failed to demonstrate results Approach How Cognizant Helped Collaboratively established true need with loss prevention, operations, legal, and customer service Designed and implemented account updater service to correct invalid cards and capture card data at PoS to secure transactions Created store training guides to mitigate customer service issues Value Delivered

DRAFT

Eliminated 20% of invalid cards Allowed recovery of $800K A/R in the

first week of national rollout; $1.2M in first two weeks Enabled stores to secure 90% of transactions vs. anticipated 10% Secured, non-recoverable payments reached an all time high of 51% from previous high of 35%

Client Engagement: Reduced order cancellation rate by 11% for US, tier-1 communications service provider (CSP) Client Objective Challenge Extreme focus on cost reduction led to increased customer cancellation rates for clients with triple play and complex services Opportunity Drop customer order cancellation rates for high end services Streamline and automate OSS/BSS order fallout negatively impacting operational costs Approach How Cognizant Helped Redesigned and re-organized processes Integrated auto-resolution of exceptions & process enhancements Delivered new tools and innovative, real-time metrics dashboard Devised organizational improvements and implemented general practitioner fallout handling agents Value Delivered
Reduced order cancellation rate Reduced start-to-clear time by Improved average handle time (AHT) Avoided $12M+ in FTE cost in first

by 11%

30%

by 50% year

www.cognizant.com/business-consulting Copyright 2013 Cognizant

Moments that Matter Case Studies

Client Engagement: Designed a target operating model for the banks OTC derivatives clearing service Client Objective Challenge Due to regulatory changes, trades in OTC derivatives to be processed through central clearing party; significantly impacting operations Opportunity Restructure clearing services into an organization able to adapt to changing requirements through client-focus, efficiency, flexibility, transparency and scalability Approach How Cognizant Helped Designed the target operating model focusing on key themes including client service, scale, transparency, flexibility and talent cross-pollination Reorganized current functions to maximize productivity and flexibility Applied Cognizants framework of functional consolidation, optimal sourcing and vendor consolidation Value Delivered

DRAFT

Designed multiple target operating

model options ranging from fully shared to stand-alone, as well as hybrid models, each with benefits Recommended hybrid global target operating model, based on extent of change and associated benefits Identified opportunities to reduce annual operating costs by 27%

Client Engagement: Healthcare client seeks to adopt a culture of analytics predictive, opportunistic and innovative Client Objective Challenge Data warehouse solution was not effectively integrated Manual manipulation to turn data into usable information required effort and challenged result validity Opportunity Rectify data challenges, and garner true business insight, where prior efforts had failed Approach How Cognizant Helped Derived true business-oriented analytic needs Defined a corporate analytic strategy encompassing competitive pressures, industry trends, regulatory compliance and partner influences Defined an EDW modernization program addressing four areas infrastructure, architecture and data schema, analytic initiatives, and data integration Value Delivered
Identified business benefits sufficient

to fund $25M for EDW modernization Aligned data warehouse to corporate strategy and business vision Embedded business prioritization and business/ IT alignment to avoid specific elements of prior failures

www.cognizant.com/business-consulting Copyright 2013 Cognizant

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Moments that Matter Case Studies

Client Objective Challenge Key changes in the industry ranging from the shift to digital services to free, good enough content forced client to re-evaluate and optimize its business models and operations Opportunity Streamline and upgrade business models, processes and enterprise systems to address required future digital business capabilities Approach How Cognizant Helped Defined a clear, articulate and objective business vision with Csuite, consisting of 8 pillars upon which success could be measured Engineered business and IT building block capabilities necessary to bring business vision to fruition Defined a set of 8 core business and technology programs with over 50 projects to transform organization from status quo to future state Value Delivered
Crafted a prioritized, 5 year

DRAFT

Client Engagement: Publisher of scholarly journals, books and publications seeks to transform its digital operations

transformation roadmap to deliver digital business vision in multiple waves Chartered and launched initial programs on roadmap to deliver on measured priorities

Client Engagement: Time & attendance strategy and implementation with a leading global apparel marketer Client Objective Approach Value Delivered
Improved cumulative store payroll

Challenge Audit revealed client was violating overtime labor regulations The existing solution had limitations resulting in large ($1M) labor expense overruns and forecast inaccuracies Opportunity Quickly perform a time & labor package assessment and implement an industry standard solution

How Cognizant Helped Drove the entire solution spectrum from problem definition to strategy to package implementation Proposed and executed solution for forecasting and controlling store labor expenditure Selected packaged vendor meeting clients needs and price point Executed blueprint and package rollout

forecast accuracy by 2-3% preventing approximately $500K in monthly cost overruns Reduced cycle time and IT support overhead for payroll processing by approximately 50% through workflow automation Curtailed risk and regulatory exposure

www.cognizant.com/business-consulting Copyright 2013 Cognizant

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Final thoughts

DRAFT

Shifts in the marketplace demand that organizations run better and run different
The Demands upon our Clients
are forcing leaders to re-invent operations in order to meet the requirements of the new marketplace

The Cognizant Advantage

positions us to be uniquely capable of delivering upon the transformative needs of our clients

Operate More Efficiently

to keep costs down in the global sales market

Born Global

means reach every market, are anchored in key regions and are built around seamless global teams

Change Faster

to leverage new efficiencies, capture new markets and deliver new products

End-to-End Expertise

from strategy to sunset, by industry and domain

Tap Global Resources

to maintain standards and quality of the workforce

Tier One Consulting Services

top level leadership and talent hailing from leading schools and global firms

Work in a Boundary-less World

by leveraging technology to build a more productive workforce

Onsite/Offshore Model

pioneered and perfected for to manage risks and business outcomes

Operate with Control & Clarity

Cultivate Innovation

to empower management and analytics

A Trusted Partner

serving ___ of Fortune 500 companies and 850 businesses worldwide

enabled by responsible utilization of best in class technologies

www.cognizant.com/business-consulting Copyright 2013 Cognizant

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