How to Embed Ethics In Social Corporate Responsibility

WHAT IS CSR ?
Corporate social responsibility (CSR) is the process by

which businesses negotiate their role in society In the business world, ethics is the study of morally appropriate behaviors and decisions, examining what "should be done Although the two are linked in most firms, CSR activities are no guarantee of ethical behavior

REASONS FOR CSR ACTIVITIES

CSR activities are important to and even expected by

the public
And they are easily monitored worldwide

CSR activities help organizations hire and retain the

people they want CSR activities contribute to business performance

BUSINESS CSR ACTIVITIES

Philanthropy
give money or time or in kind to charity

Integrative philanthropyselect beneficiaries aligned

with company interests

Philanthropy will not enhance corporate

reputation if a company
fails to live up to its philanthropic image or if consumers perceive philanthropy to be manipulative

INTEGRATE CSR GLOBALLY

Incorporate values to make it part of an articulated

belief system Act worldwide on those values

Cause-related marketing Cause-based cross sector partnerships

Engage with stakeholders Primary stakeholders Secondary stakeholders

Embedding activities
Ethics/CSR Goals and targets: what, when, how and why
Objectives, goals, targets, milestones:
Build your own: The long and short-term:

Embedding activities
Ethics/CSR Goals and targets: what, when, how and why
Benchmarking: Are you aware of what others do, and how

can you know what makes a good target in your case? What role is there for ongoing performance comparisons?
Going off-piste: How can you prepare for when results are not

as planned? What about when the targets (or even the objectives) seem mistaken??

Embedding activities
Developing a CR road map - Six-phase approach
Phase 1: INSIGHT - consisting of stakeholder views, a science

or fact-based understanding of the issues, and a benchmark of competitors and peers. Phase 2: Making a public commitment in terms of the headline goal perhaps reducing carbon by 30%, for example but also in more qualitative terms where you need to. Phase 3: Now that an overall target has been established, requires a baseline that says where you are now. Even for qualitative targets, you need to be able to say what the status is..

Embedding activities
Developing an ethics/CSR road map - Six-phase approach
Phase 4: Allocating responsibility for action, you need to get

the business to own the baseline, own the target and own the achievement of the goal.
Phase 5: Public reporting of progress including annual

reports. This is where you revisit what you said youd do, and work to create the sense of continuity and recommitment.
Phase 6: Transparently revisit and challenge the original goal.

Embedding Ethics and CR in Governance

Clarify formal and explicit CR roles and responsibilities at board

level, such as a CR champion on the board or a board-level committee.

Articulate the companys CR strategy clearly, reflecting board

responsibilities and accountabilities. Put it in the mission!

Encourage frank exchange and engagement at senior levels.
Avoid delegation of critical decision-making that senior leaders need

to make for themselves.

Join-up high-level communications, linking to the companys CR

goals, objectives and strategy.

Embedding Ethics and CR in the value chain

Identify value chain impacts using your materiality process, including any significant unknowns. Check the status of CR expectations shared with suppliers and customers, and work to ensure there is

a shared understanding across partners about CR goals and responsibilities.

Seek high-level support for supply chain initiatives, to include but also go beyond buyers.

THANK YOU