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Introduced Model T.
Father of Assembly
lines used in mass
production.
Fordism:
Fordism is the economic
philosophy that widespread
prosperity and high
corporate profits can be
achieved by high wages
that allow the workers to
purchase the output they
produce, such as
automobiles.
case study analysis 7 07/17/09
Ford set out to build a
car which everyone
could afford to buy .
Model T – Tin Lizzie –
Flivver.
The attraction of the
Model T was that its
price never increased.
Costing $1200 in
1909, the price in
1928 was only $295.
By 1928 Ford was
producing more than
one car per minute.
case study analysis 8 07/17/09
Cars were mass produced and every part was
standardized
LE
O F C
R O CY
IT
Y! ER
E
H
SP
T
P
1928 1931
model A model
Tudor
New ford
fiesta
1946 ford
Ford
sedan
fiesta
Ford
Ikon
Endeavo
ur
case study analysis 14 07/17/09
Automotive Industry
#Powered by a 2 litre 16 V
DOHC engine and uses a
refined sequential Electronic
Fuel Injection System.