WELLNESS AND GROMMING

Piyush Bhatia Apurv Kumar Anubha Sao Sudeep Yadav

Shrenik Luniya Vivek Kandhari Sonal Nagpal Tejashree Bagul

Table of Content
1. Executive Summary 2. Business Description 3. Services and Offerings of business 4. Potential for business 5. SWOT analysis 6. Competitors Analysis 7. Market Segmentation 8. Market Strategy 9. Financial Analysis 10.Future Plan

Executive Summary
Slimwell will provide fitness , body building & weight loss programs to its members on a profit making basis. Slimwell will offer low cost services to all segments of its customer. Slimwell will have their own training facility with state of the art health care equipment from quality manufactures. It will target people of all age group.

Industry Overview

The Health club industry in India is a 2500 crore industry in India growing at a
CAGR of 15-20% The presence of a strong middle class of 35-40 crore with rising income levels and strong disposable income provide a attractive market. The increasing awareness of youth and middle age towards health & fitness is also bringing in more customer and is increasing market in terms of value and volume. There are few organized market players like Parulekars Talwarkars and Gold Gym but the market has lot of space for start ups and is far from saturation.

Industry Overview

The health club industry involves the large investment in terms of fixed cost
but the operating expenses are quite low so the working capital requirement are minimized. Due to monthly and annual membership of customers, the customer retention is relatively easier. Fixed and timely payment of membership fees in general makes the receivables management easier. The exit strategy in the health club business is good and relatively easier because the resale value of health equipment fetches a good price after depreciation.

Introduction to Slimwell

First branch was established on 21st September 1985 Slimwell has three fitness centers in Pune. The owner of Slimwell is Dr. Meghna Raje Vision: Slimwell mantra is to spread wellness and educate more and more women on fitness so that they will further take care of the entire family.

Services & Offerings of the Business

Slimwell will provide Health & fitness solution to all age groups from 18-65
years with focus on youth. Nominal fee rate of Rs 1000/- per month Some of the offering include:1) Aerobics 2) Cycling 3) Yoga 4) Muscle Training

Segmentation & Targeting

People are very much conscious towards market offerings so our start-up has to offer value for money with all the modern facilities offered by a health club. For segmentation purpose, we are targeting the large youth population in the nearby colleges and young working professionals. We find that the target market should be measurable, substantial, accessible, differentiable ,actionable.

Positioning

For positioning purpose , we want to position our brand as a value for money point offering all facilities of a health club at lower price to wider section of people

Critical Success Factor of Slimwell

SWOT ANALYSIS

Strengths
Lowest price Management of health care sector Qualified and trained.

Weaknesses
High cost of personal training services Low in marketing budget and staff.

Opportunities
Strategic alliances, partnerships Rapidly growing market, Obesity diseases is on the high record Innovation an technology development Health Consious crowd is increasing.

Threats
A possible low cost of service from competitors Availability of low cost health care equipment. Strong competition

Why Service Blueprint?

Service(s) are fluid, dynamic, and frequently co-produced in real time by customers, employees, and technology, often with few static physical properties.

Service Blueprint
Process

Point Of Contact Physical Evidence

Service Blueprint

Physical Evidence

Customer Action

Onstage Action

Backstage Action Support Processes

Service Blueprint of Slimwell

Support Backstage Onstage Customer Physical Process Actions Actions Actions Evidence
Registration Desk Ambience Equipment Appearance

Employees/T rainers

Signages

Ample room for Exercise

Registratio n Desk

Changing Room

Exercise Floor

Massage/ Relaxation

Measurement

Feedback

Database Management

Efficient Machine

BMI Name Customer Management

Name

Employee Training

Maintenance

Supplier of equipment

Marketing

Co-ordination within Branches

Customer Profitability Analysis

Selection of Active Customers Design customer profitability model Customer profitability calculation

Analysis
Interpretation of results

Interpretation
Attune strategies and programs Establish Infrastructure

Problem Identification
Low Awareness of Marketing Failure in Men section Selection procedure of trainer

Low Customer Satisfaction

Poor Materials

High Pricing Ineffective Marketing Poor Support

Low Quality Product Faulty Market Surveys Long Hold Times Bad Design Wrong Answers Unskilled Employees Low Staffing

Bad Hiring
Lack of Training HR Management

7 ps of Marketing