Professional Documents
Culture Documents
Session 1
Introduction to E Marketing;
Meaning & Scope
What is Internet?
Introduction
• Marketing companies are concerned
with
E Commerce
E Marketing
Internet
It’s the global network of interconnected
networks where web pages are shared,
where people send & receive data, and
carry out online transactions.
E-Marketing today
Session 3
• Growth
• Geographic scope
• Operational justification
• Technical justification
• Financial justification
Competitive Advantage by
using
• New Entrants/Substitution : Reduced
entry cost; New sales channels; New
service opportunities.
• Suppliers & Traders: Cost reduction;
Quick response; Lock in
• Buyers: New sales channels;
Information; No intermediaries
• Competitive Rivalry: Cost leadership;
Differentiation; Focus
Session 4
E Business Models
&
Performance Metrics
Business Models
• It’s a method by which the organization
sustains itself in the long term and
includes its value proposition for
partners and customers as well as its
revenue systems