Professional Documents
Culture Documents
Group 8
Abhishek Nuli (121202024) Aditya Tripathi (121202022) Belinda Fernandes (121202044) Gururaj Patil (121202074) Lavanya S N (121202064) Nagendra S Bharadwaj (121202094)
INTRODUCTION
Since 2009, Worlds Largest Infotech Company by revenues. (Financial Times Jan 28 2012) Plants and Sales in more than 61 countries.
221,000 employees.
Largest makers of LCD panels from 8 yrs. Market Leaders of Smart Phones.
PRODUCTS
CHANGE OF FORTUNES
1st 32inch LCD TV in 2006 Introductory price Rs.69990 Launched LCD technology with bigger screens Growth from market player to leader
JOURNEY OF SUCCESS
Better resolution
Quality product Providing the consumers with the right type of service at the right time
SAMSUNG MOBILE
Mobile devices in 1986 (built in car phone)
SH 100 SH 700
INTERNATIONAL MARKET
In 1993 introduced SH 770 (100 gram) In 1996 1st CDMA phone SPRINT SAMSUNG in USA(1996) Huchinson Hongkong (1998)
Telerj Brazil(1999)
1999- Worlds No 1 CDMA with 50% share
INDIAN MARKET
In 1999 introduced SGH -400 Launches PDA phone (2000) Samsung brand value ranked 25th in the world by Interbrand In 2005, released the world's first 5MP camera phone. Samsung broke Nokia Indias 14 year record March 2011 Samsung had a market share34.2% where as Nokia had 33.8% Nokia got sales decline with 55% (2008), 54%(2009), 30%(2010), 30%(2011)
MARKET SHARE
Samsung had 17.2% in 2008 where as Nokia had almost 50 % Samsung had a rise of 15 % share all of a sudden with the launch of smart phones By the end of q3 2012 Samsung stood up with 49.8% market share where as Nokia fall down to 27% share Samsung is expecting to capture 60% market share by the end of q1 2013
Dual SIM Phones Basic features like FM Radio, colour display, camera, etc Samsung E1282t. Just Rs. 1100/-
Used Android OS, Nokia still uses Symbian. Windows for more advanced phones.
1st Android phone by Samsung. Samsung i7500 V1.5 (Cupcake) 3.2inch touch-screen, Camera, Google search, Google Maps, GPS.
Similar Icons to get the look and feel of an Apple iPhone. Call icon.
Settings icon.
Cheaper alternative to Apple iPhone and more. Adobe Flash videos can be played
Bluetooth can be used to exchange data between any phone with Bluetooth.
Most of the popular apps are free in Android, eg: Angry Birds, Fruit Ninja, Whatsapp, Live Wallpaper, etc.
Almost all Operating Systems are supported by Samsung. Samsung OS Samsung Chat 322
Samsung over took Apple this year for the first time and also Nokia was dethroned from No.1 Position after 14 years.