DFMA

(PRODUCT DESIGN AND

DEVELOPMENT)
Engr. Wan Sharuzi Hj Wan Harun
Industrial Engineering, FKM
 Introduction to BMF4723
CO1: Understand the basic principles of
design for manufacture and design
for assembly.
CO2: Explain and differentiate the 2 HOUR
available DFMA techniques andLECTURE
guidelines.
CO3: Analyze and design parts to improve
2 HOUR LAB
assembly and manufacturing method.
CO4: Obtain competitive experience in
real world work through class
projects.
CO5: Use and apply the DFMA software in
the design for manufacture and
 Assessment Tools

20%

100%
20%
25%
35%
 Definitions (1/3)
• Product: A term used to describe all
goods, services, and knowledge sold
or shared.
 Definitions (2/3)
• A Product Development Process is the
entire set of activities required to bring a
new product concept to a state of market
readiness.
• PD is the organization and management of
people and the information they develop
in the evolution of a product.
 Definitions (3/3)
• A Design Process is the set of
technical activities within a PD
process that work to meet marketing
and business case vision.
General Phases of PD
 The Golden Triangle
Effectiveness of the design process is measured by:
2. Product cost
3. Product quality
4. Time to market (TTM)
 The Design Paradox
• The more you learn the less freedom you
have to use what you know.
• CE relieves this difficulty.
 Design Process Evolution
• Craftsmanship – one person could
design and manufacture an entire
product
• By the middle of the 20th century:
over-the-wall approach.
• From the late 1980s: concurrent
engineering approach (CE).
 Approaches to Product
Development
• Two fundamental approaches to
product development:
– Sequential /Over-the-wall approach
– Concurrent/integrated approach.
 Sequential approach

– Traditional way of developing products.

– Divided into a number of distinct
phases.
The Over-The-Wall Design
Method
• Advantages of sequential approach
– Easy to manage and control, since the
objective of each phase is
predetermined.
– The process is scrutinized after each
phase is finished.
– Reduces uncertainty to a minimum
before each phase is begun.
• Disadvantage of sequential approach
– Being ill-equipped for advancing such
development objectives as speed and
flexibility.
• Advantage of integrated approach
– Total development cycle is reduced
while at the same time flexibility
increases.
 Concurrent/integrated
approach

– Various functions overlap.

– Total development cycle is reduced
and flexibility is increased.
• Comparison between traditional and
simultaneous development
processes.
Concurrent Engineering (CE)
• CE emphasizes the integration of cross-
functional TEAMS to develop the product.
• The use of teams, including all the
stakeholders, eliminates many of the
problems with the over-the-wall method.
Controllable Variables in CE
 The CE Design Team

• A team may be defined as two or more

persons engaged in a common goal, who
are dependent on one another for results,
and who have joint accountability for the
outcomes.
• The PRIDE principle should be followed in
EXCELLEN
any product development project
CE
DISCUSSIO
PURPO RESPEC NS
SE T INDIVIDUA
LS
 Members of Design Teams
• Product design engineer
• Marketing manager
• Manufacturing engineer
• Drafter
• Technician
• Materials specialist
• Quality control/quality assurance specialist
• Analyst
• Industrial designer
• Assembly manager
• Vendor’s or supplier’s representative
The concept of Product Life Cycle
 Summary (1/2)
• Product design is a part of the
product development process.
• PD must be centered on the
CUSTOMER. The Japanese say: Listen
to the VOC!
• Success at PD is measured by Cost,
Quality, and TTM.
 Summary (2/2)
• Concurrent Engineering = early
involvement of stakeholders
• CE suggests an integrated product
and process design (IPPD)
• Early phases of design are the most
critical to the design success.
Thank you!!!