It was founded in 1867 by HENRI NESTLE. Was listed no.

.1 in fortune global 500 as the Worlds most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. Mainly deals in chocolates, milk products, maggi, soup, sauce, coffee, tea, milkmaid, and mineral water etc.

the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage

To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.

HEAD OFFICE :-Delhi

Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)

TOUCH POINTS

Uses the same symbols worldwide. think globally and act locally
Product formulation vary to suit cultural differences.

Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes. Free sample :-The company has also promoted there products like giving free samples of the new products free with old popular and famous product.

target the children:-It also came up with products which will target the children like fruitips, milky bar choo, nestle Chinese maggi noodles. In the spirit of catering to Indian tastes magi introduced magi pickles in five variants benchmarked to give her ghar ka swad.

Nestl launches new campaign for Kit Kat,uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings.

Maggi

Milo Kitkat/Munch

Launched in 1982 Entirely new concept of ready to make noodles Targeted towards Teenagers through mothers

Demographic
Age group 8 to 14 Social Class Working Households Size of Family Nuclear

Psychographic
Life styles Fast Movers Personality ready to experiment

 Introduced in 1996-97 Has about 3.3 per cent of the Indian HFD market.

Demographic
Targeted at children, primarily boys in the 5-12 age bracket.

Psychographic
Centered around the winning moment. Health conscious Sportsmen as role model

Demographic
Initially targeted to premium segment gradually moved to low price segment

Psychographic
Consumer's desire for a good value for money . Light Low dietary value

Clean Drinking Water Project And Water Education Programme For Children:
The project has benefited More than 17000 children And even the farmers Were made aware to Make proper use of water during their farming activities .

INDIA:

IN INDIA:

Nestle Agricultural Services

has used the experience gained by nestle in different Parts Of the world to set up a system of direct and Efficient contact with the farmers in India.