麦肯锡上柴的战略咨询报告报告

SHD/001211/SH-FR(97GB)
OEM
1
(
)
5~10
(
)
3
(
)

III
(1/2)
III
/
II
III
III
()
5
(2/2)
(2/3)
OEM
135

OEM
OEM
10
121114135
G135135
121114135G13513
5
114A114B, 114
114
121
4114
III3-5
III
180
11

OEM
12
13
Volvo
Scania
Scania
Volvo
Hino
SAIC
CAT
CAT
Scania
CAT)
Volvo
14
WTO
15
Volvo
/CAT
Volvo
/CAT
Volvo
/CAT
5-10%
VolvoCAT
(
VolvoCAT
Volvo

CAT
)
(

5-10%)
16
OEM

/

/
17
18
100%=441
11
54
100%=308
10
33
300
227
76
38
2000
2005
* 80~400

19
0 1 2 3 4 5 6 7 8 9 10
1.
2.
135 121
135
9
3.
4.
121
5.
6.
7.
* 1-1010
20
0 1 2 3 4 5 6 7 8 9 10
114
1.
2.
3.
9
7
4.
5.
6.
7.
5
4
21
0 1 2 3 4 5 6 7 8 9 10
114
1.
2.
3.
4.
5.
6.
6
5
22
0 1 2 3 4 5 6 7 8 9 10
135
1.
135
2.
3.
4.
5.
6.
121114
23
0 1 2 3 4 5 6 7 8 9 10
135
1.

2.
3.
4.
7
6
24
25
26
(1)
(123)
(2)
/
(3)
(4)

(5)

(6)
(7)
( 5)
(8)
( 9)
(9)
(1-9)
( 9) ( 110)

( 10)

(11)
(1 ()
10)
27
(
)

(80%)

28
()

/

/

29
10%
(/
)
10%
20%
80%
30
1.
()
2.
3.
4.
31
(1~4)
(1~2)
(1)
(1)
(1~2)
(2~4)
(1)
32
135114
135
114
4.8%
4.4%
11.9%
1.3%
0.0%
0.0%
5.7%
4.8%
2.4%
1.3%
20.0%
4.0%
*
4%
33
1.
2.
3.
4.
34
35
36
37
38
39
1.
2.
3.
4.
5.
40
()
(4114)
(
4114
)
41
()*
5
5
9
9
11
11
21
21
23
23
28
35
35
37
28
7
7
12
9
16
12
18
16
18

-51%
()
42
(1/2)
()

()
()

(1)
()(4)
ISO9000
(4)

(3)
) (4)
()
(10)
(19)
(1)
( ()(4)
/
(20)
(
)
43
(2/2)
()
()
44
(
)
45
46
47
48
00/12 01/1
10
11
12
()
2001
()
49

麦肯锡上柴的战略咨询报告报告

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麦肯锡 上柴的战略咨询报告报告

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麦肯锡 上柴的战略咨询报告报告

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麦肯锡上柴的战略咨询报告报告

麦肯锡上柴的战略咨询报告报告