Buds & Flowers Revival Plan

Shobha Shetty Pooja Maheshwari Ajit Dagaonkar 53 32 14 shobhashetty85@gmail.com maheshwari.pooja.17@gmail.com ajitd16@yahoo.com 98213 14553 976814 8282 92231 89611 SIMSR MMM (Sem IV) SIMSR MMM (Sem IV) SIMSR MMM (Sem IV)

Current Scenario/Problems faced

Buds N Flowers is currently losing his customer base because: Supply chain management is not robust enough to cater the needs of customer who has opted for combo offers Customer care is not giving the required assistance to the customer specially for mid night deliveries Stock out of merchandise displayed on the website leading to frustration and customer switching to competitors Lost grip on USP after moving to online

STP

Segmenting
20-35 age group Tier I & II cities

Targeting
Events, Exhibition and Trade Shows Eg : Lakme Fashion Show, Filmfare Awards, Lifestyle Exhibitions, Wedding shows Weddings/Parties through banquets /5 star hotels Business Parks

Positioning
Aspirational Niche product

Business Plan

Online Zone wise product customization

SCM/ Vendor management

1
Strategic Offline presence

2 4 3
Customer Support

Backend & Front end integration

Changes in Current Supply Chain methodology

To reduce purchasing costs, the company should directly procured from manufacturers, by passing all intermediaries. The hub and spoke system enabled to achieve significant cost advantages by the centralized purchasing of goods in huge quantities and distributing them through its own logistics infrastructure to the retail stores Build a robust supply network by tying up with the best logistics partner like DHL, Fed EX to ensure timely delivery Have a strong back end integration by having an understanding with their associates for order tracking, reconciliation and MIS

Farm

Transit

Air Cargo

Transit

Retail Wareho use

Retail Deliver y

Retail Handlin g

Consumer

Strategy
Rebranding Rebranding Buds and Flowers as Enchanted as online Boutique Off Line and Online Promotion Online: Facebook Advts. Facebook page as medium to interact & updates with individuals Web banners on yahoo during seasons Search Engine Optimization Regular Mass E-mail Campaign Offline: Loyalty programs for the Corporate customers (Company / Business parks / Wedding banquets /5 star hotels) Brand Visibility through mall activity (palladium) Movie hall activity (inox) Print Ads in Bridal Magazines Customer Support 24/7 customer support Tracking/Updating of product at every stage Generating Order ID to customer on receipt of payment Tracking ID will be sent to customer on email /SMS on dispatch of order from vendor Customer Confirmation on call to verify his/her availability for accepting delivery On receipt, confirmation send to customer on email/SMS