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School Food &

Fitness
Strategy Design Members:
Design Team
Michelle Bates-Benetua

Willie Austin Julie Salathe

Mo Pomietto Mollie Grow

Randy Engstrom Jeri Finch

Cristina Orbe Jessie Trang

Ann Norton Cham Ba

Tammy Do Sarah Weir

Diana Estrada-Alamo

Erin MacDougall Kevin Mock

Blair Brooke-Weiss
+Lead Tactic:
Build Dynamic Public-Private
Partnerships
 Link community resources to 4-10 Pre-K through
Elementary schools.

 Tried and trusted models:

 safe routes to schools, incl. biking education
 school gardens for physical activity, health education and
to build demand for healthy fresh food
+Safe Routes & School Gardens

• HB 1793, Safe Route to School (SRTS), passed in 2009.

• Currently unfunded mandate that requires activation
at the community level.

• 2010-2011, automatic assignment to neighborhood

schools.

• Building administrators primed to build safe routes to

school.

 Un-used garden spaces can be activated by public-

private partnerships.

 Garden education starts to build the demand for fresh

food.
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Impact on vulnerable
children
 Increase the number of students walking and biking to
school safely

 Walking and biking to and from school will become

more viable and natural options

 Raise awareness about fresh food, where it comes from

and how good it is.

 Encourages children to be active

Photo care of Lettuce Link

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Encourage resident leadership and
involvement

 Builds community involvement in physical

activity and fresh food for students

 Parents, teachers and students will be involved

in designating & testing safe routes to their
schools

 Links community gardeners with schools and

students

 Increased collaboration and networking brings

non-profits’ expertise into school environment
 SYSTEM CHANGE

 Addresses school budget cuts

by activating public-private
partnerships and engaging
the community.

 +
Increased collaboration and
networking will work toward
the elimination of “siloed”
human service efforts.
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LEVERAGE

 Leverages community and private resources to

enhance school efforts

 Making connections between schools, community, and

resources that help kids thrive.
Strengthening our Coalition

 Will engage school staff, local business, Dept of

Transportation, law enforcement, PTAs, service
organizations, state level coalitions, parents

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BUDGET Considerations

Estimated need per year:

 Part-time staff: $50,000

+
 Mini-grants: $100,000 (2 years)

 TOTAL: $350,000.00
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Timeline

Year 1:
Select target schools, engage community, issue RFPs
for safe routes & garden activation

Year 2:
Implement actions & leverage resources for
sustaining effort

Year 3:
Install actions in target schools via changed systems;
expand to other schools
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Support Tactic: FEEST

Food Empowerment Education and Sustainability
Team
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Youth Leadership
 organic youth leadership model, where young
people engage with the larger initiative and
strategies

 practical kitchen skills, practice positive peer

communication and self expression

 space and support to develop a positive self-

identity

 critically examine their environment.

 Impact on Vulnerable Children
 young people begin
to identify with their
peers and
neighborhood and
feel empowered to
change their
+ environment.

FEEST is committed to creating

a positive feedback loop where
young people are inspired by
other young people to become
change agents
 SYSTEM CHANGE
Youth-initiated organizing and advocacy in:

 promoting food & fitness changes in our schools

through public-private partnerships

 +
promoting and supporting healthy retail in our
neighborhoods

 stimulating community involvement in creating safe

and inviting access to community resources and public
spaces
+
Strengthening our Coalition

 Active youth leadership

 Engaging youth of many backgrounds
 Keeps our efforts relevant
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Timeline
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BUDGET Considerations
Estimated costs:

$75,000/year, for:

 Weekly FEEST programming (staff, materials, trainings)

 Quarterly outings and workshops

 Event production
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Questions?