PARLE - A POM OVERVIEW

PARLE A POM OVERVIEW

INTRODUCTION

History

German concept Private company

Market share

POM DECISIONS
STRATEGIC DECISIONS

Availability of Raw materials. Same personnel. Easy storage. Economies of scale. Price & Quality. Similar Process Extensive distribution network.

STRATEGIC DECISIONS contd

5 s methodology.

Kaizen. Job rotation.

PRODUCTS

PRODUCTS..

AVAILABLE PRODUCT RANGE

Price in Rs
1

No. of biscuits Weight in grams

04 19

2
4 10 15

08
15 40 180

38.5
82.5 209 900

30

200 approx.

1000

OPERATIONAL DECISIONS
Locations Employees Machines Shop floor planning Capacity requirement Process of biscuit making Process of toffee making

OPERATIONAL DECISIONS contd..

Techniques for improvement in operations Inventory Expansion of factories Packaging Land Up gradation of technology

PROCESS OF TOFFEE MAKING

SYRUP+EDIBLE OIL+MILK
MIXING FLAVOURING COOKING PULLING OF TOFFEES WRAPPING

CONTROL DECISIONS
1. Quality check Basic test for raw material Tests for wheat flour Acidic value test PH control test Ash content test Quality Improvement : KAIZEN

CONTROL DECISIONS contd

2. Checking absenteeism 3. Proper Security 4. Team spirit 5. Group Time Technique (GTT)

CONTROL DECISIONS contd

6. Maximum output Zero defects Zero setup time Zero inventories Zero part handling Zero break down Zero lead time

CONTROL DECISIONS
7. eliminating accidents
8. Automation 9. Zero Damage to workers

contd

PRODUCTION SYSTEM MODEL

Input Environment 1. S.W.O.T 2. P. E.S.T Market - Competition - Product Information - Customer Desire Primary Resources - Men - Material - Machinery - Money Conversion Output

CONVERSION SUB SYSTEM: Physical (Manufacturing) 1. Location Service (transportation) 2. Exchange Services (Retailing/ Wholesaling) 3. Storage Services (Warehousing) 4. Private Services (Insurance, Finance, Health, Personnel) 5. Government Services (Local/State/Central)

Goods And Services

CONTROL SUB SYSTEM

PRODUCTION SYSTEM MODEL

Environment 1. S.W.O.T 2. P. E.S.T Market - Competition - Product Information - Customer Desire Primary Resources - Men - Material - Machinery - Money

CONVERSION SUB SYSTEM: Physical (Manufacturing) 1. Location Service (transportation) 2. Exchange Services (Retailing/ Wholesaling) 3. Storage Services (Warehousing) 4. Private Services (Insurance, Finance, Health, Personnel) 5. Government Services (Local/State/Central)

Goods And Services

CONTROL SUB SYSTEM

ENVIRONMENT
SWOT:
STRENGTHS:
BRAND LOYALTY DIVERSIFIED PRODUCT RANGE VALUE FOR MONEY CATERING TO MASSES LARGE DISTRIBUTION NETWORK

OPPORTUNITIES:
INCREASE IN DEMAND FOR DIET PRODUCTS INDIAS POPULATION - LARGE MARKET WAITING TO BE CAPTURED SCOPE FOR INCREASE IN EXPORTS

WEAKNESS:
DEPENDENCE ON RETAILERS & STORES DEPENDENCE ON SINGLE PRODUCT - PARLE G

THREATS:
ENTRY OF NEW COMPETITORS EXISTING COMPETIORS IN THE MARKET UNORGANISED SECTOR DUPLICATION

PEST
POLITICAL
PRODUCTION & DISTRIBUTION LICENSING TAXES & DUTIES EXIM POLICIES

SOCIAL
LIFESTYLE AGE

TECHNOLOGY
R&D NEW ADVANCED TECHNOLOGY

ECONOMICAL
PRICES LEVELS PURCHASING POWER GDP

MARKET
Main Competitors:
Organized Sector: 60% Unorganized Sector: 40% Customer needs: Good taste, value for money, variety and range.

PRIMARY RESOURCES
MEN MACHINERY MATERIAL MONEY

CONTROL SUB SYSTEM

Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.

CONVERSION SUB SYSTEM

1. PHYSICAL SERVICES: Manufacturing - Parle chose System 302 from Indpro as System Integrator and Main Automation Vendor (MAV) to provide complete automation. LOCATIONAL SERVICES: Road Transport Domestic supply and Sea transport Exports EXCHANGE SERVICES: (Retail & wholesale) STORAGE SERVICES: Warehouses OTHER PRIVATE SERVICES: Factory insurance, warehouse insurance, transport insurance, health cover- employees, factory land, office premises. GOVERNMENT SERVICES: Excise Dept, Sales tax dept, Income tax dept, Labor Welfare board, Customs department.

2. 3. 4. 5.

6.

FORECASTING MODEL
Information Inputs Sales forecast translated to forecast of demand for operations.

SHORT TERM RANGE (1week-3 months) 1.Labour - Skill or Class. 2.Machine. 3.Cash. 4.Inventories. 5.Others.

1. 2.
3.

4. 5.

INTERMEDIATE RANGE (3 months-3 Yrs) Work force. Department Capacities. Purchased Materials. Inventories. Others.

LONG TERM RANGE (3-5 Yrs or more) 1.Factory Capacity. 2.Capital funds. 3.Facility needs. 4.Inventories. 5.Others.

Output of goods and services

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