PRESENTED BY RAHUL CHANDA

A STUDY ON INVESTMENT PERSPECTIVE OF INDIVIDUAL INVESTORS IN DURG, BHILAI AND RAIPUR (CHHATTISGARH) WITH REFERENCE TO INDIA INFOLINE

1. To know the awareness of investors about Share market. 2. To find out the COMPETITIVE POSITION of India Infoline. 3. To promote the sales of De-mat account of India Infoline. 4. To know the individual perceptions about share market. 5. To know the risk taking capacity of individuals. 6. To know the sector wise interest of individuals.

The IIFL (India Infoline) group, comprising the holding company, India Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and Its subsidiaries, Is one of the leading players in the Indian financial services space.

Mr. Nirmal Jain

Chairman & Managing Director

Mr. R. Venkataraman
Executive Director

Mr. Nilesh Vikamsey

Independent Director,

Mr. Sat Pal Khattar

Non Executive Director,

Mr. Kranti Sinha

Independent Director

Equities, derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking,

MOTILAL OSWAL FINANCIAL SERVICE LIMITED

SHARE KHAN

ICICI SECURITIES

ANGEL BROKING

GEOJIT BNP PARIBUS

Best Broker, India by FinanceAsia. The Most improved brokerage, India in the AsiaMoney polls. Fastest Growing Equity Broking House - Large firms by Dun & Bradstreet. A forerunner in the field of equity research, IIFLs research is acknowledged by none other than Forbes as Best of the Web and a must read for investors in Asia.

A network of over 2,500 business locations spread over more than 500 cities and towns across India facilitates the smooth acquisition and servicing of a large customer base. All IIFL offices are connected with the corporate office in Mumbai.

1.

2.

Research Methodology refers to search of knowledge; one can also define research methodology as a scientific and systematic search for required information on a specific topic. The word research methodology comes from the word advance learner s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.

PLACE OF STUDY: The study was conducted in

different places in Durg, Bhilai and Raipur (Chhattisgarh) Research Instrument: The method used for data collection was questionnaire method. The questionnaire is a structured one with close ended and multiple choice. Research Design: The Research design is purely and simply the framework of plan for a study that guides the collection and analysis of data. Descriptive Research design was used for this research.

Sampling Technique: The technique adopted here is the probability sampling, STRATIFIED sampling was adopted SAMPLE SIZE: For the present study respondents have been selected from different places in Durg, Bhilai and Raipur (Chhattisgarh). The sample was taken as 100 respondents. SAMPLE UNIT; The unit comprises of the questionnaire of 24 set of questions

A sample design is definite plan for obtaining an overall analysis from a given population. It refers to the technique or the procedure, the researcher would adopt in selecting items to be included in the sample research should select design which would be reliable and appropriate for the study.

Data collection is an actively in marketing research. The design of the data collection method is the spine of research design. The sources of data are classified in to two typesPRIMARY DATA SECONDARY DATA

1) 2)

The primary data are fresh data collected directly from the field and therefore consist of original information gathered for the specific purpose. The information is collected with the help of questionnaires a set of 24 questions.

The secondary data are the data, which the investigator borrows from other who have collected it for various other purposes. Therefore it may not entirely be reliable. It is less expensive and involves less expensive and involves less time and labor than the collection of primary data.
Books ( BUSINESS RESEARCH METHODOLOGY BY C.R KOTHARI) WWW.MONEYCONTROL.COM, WWW.NSCINDIA.COM, WIKIPEDIA BLOOMBERG SOFTWARE

If a population from which a sample is to be drawn does not constitute homogeneous group. stratified sampling technique is generally applied in order to obtain a representative sample. Under stratified sampling the population is divided into several sub populations that are individually more homogeneous than the total population.

Do you prefer to invest in share?

YES 37%

NO 63% YES NO

Age of the RespondentABOVE 50 YEARS TO 75 YEARS 5% ABOVE 75 YEARS 0%

BELOW 25 YEARS 41%

ABOVE 25 YEARS TO 50 YEARS 54%

BELOW 25 YEARS

ABOVE 25 YEARS TO 50 YEARS

ABOVE 50 YEARS TO 75 YEARS

ABOVE 75 YEARS

Occupation of the RespondentBUSINESS 41% STUDENT 5%

SERVICE
54%

SERVICE

BUSINESS

STUDENT

Where do you prefer to invest your money?

70 60 50 40 30 20 10 0 18 7 2 Series1 63

BANK DEPOSIT

SHARE

MUTUAL FUND

REAL ESTATE INSURANCE

OTHER

If yes, out of following, which intermediating company would you go for?

NIRMAL BANK 11% KOTAK SECURITIES 14%

ICICI 16% SHARE KHAN 24% RELIANCE MONEY 5%

INDIA INFOLINE 30%

KOTAK SECURITIES SHARE KHAN INDIA INFOLINE RELIANCE MONEY ICICI NIRMAL BANK

Most of the people are not much aware of share market and its benefit. Internet and Newspaper are the best tools to conduct a stock market research before investing money into shares. Factors like reputations of the company plays an important role while finalize a stock company. Stock market research is not essential for investing your money to earn high returns. ABOVE 25 YEARS TO 50 YEARS are the age group of most of the people who are investing in share market. Most of the people are investing in share market GREATER THAN RS. 5000 TO RS. 15000. For earning short term profit, people are investing in share market. Young unmarried stage is the most suitable stage to invest in share market.

The project survey is carried out only in Durg, Bhilai and Raipur region (Chhattisgarh) The results are based only according to customers response which may vary. Sample size of survey to determine the position of the firm is only 100; hence the level of significance may vary. Lack of interest of respondents. Time will be a major constraint. Lack of availability of full information

A person can open only DEMAT ACCOUNT and TRADING ACCOUNT through INDIA INFOLINE but through share broking house like ICIC SECURITIES, SBI, HDFC SECURITIES, a person can open DEMAT ACCOUNT, TRADING ACCOUNT as well as BANK ACCOUNT. Most of the people are not much aware of share market and its benefit. So INDIA INFOLINE can take general awareness of securities investment plan to the customers. INDIA INFOLINE should maintain the customer satisfactions. The Company should increase Exposure. It is the good tool to capture the market. To increase awareness about Share Market and the name India Infoline itself, the company should organize campaign. The campaign can be weakly, monthly, yearly, it will give a good result to the company to capture market in the competitive position.