Professional Documents
Culture Documents
Communication
Episode 3
Overview
• With the coming of the Internet,
WWW, and new media technologies,
media industries are facing the
following changes:
2. How to conduct their business.
3. How they are structured.
4. Nature of their content.
5. How they interact with their
audience.
Media Industries in Turmoil
• New digital technologies changed the
media landscape.
• New producers are finding new ways to
deliver new content to new audiences.
• New media future:
– Downloads; satellite; on-demand; iPod;
streaming
• On which platform?
• Soderbergh’s The Bubble. Film?
• It will take several years to find an
Media Multitasking
• Youth 8-18 years old spend > 8:33
hrs./day simultaneously consuming
different media types.
• American adults consume 9:35
hrs./day
• Media consumption Ball State University
Middletown study: