iZakaacom

izakaacom

Welcome to th e n ew era of d igital o u t -o f -h o me m ed ia

Agenda

iZakaacom

iZakaa
Who we are What we do What is our mission, vision

Why go Digital?
Our industry
Digital Signage and Digital OOH Media Market Research results Why our customers choose digital media

Why iZakaa? Why Alicante Airport? How iZakaa works iZakaa applied in Alicante Airport

iZakaa Who we are

iZakaacom

Antony Fiorakis

Ross Brannigan

Sebastian Samson

iZakaa What we do

iZakaacom

iZakaa is a start-up digital out-of-home media company which owns and operates strategically located display networks. iZakaas locations include display networks at Points-of-sale and waiting points of relevant retailers, urban locations and Airports.

iZakaa Mission, Vision

iZakaacom

Our mission is to successfully launch, commercialize and expand the organisation in the most promising European territories. Our vision is become the leading supplier of digital out-of-home advertising services to the leading organisations of each sector and market we operate in.

Why go Digital?

iZakaacom

The Digital Signage industry in Spain is expected to grow in 2008 100%. In the USA, the centre of innovation for digital advertising, companies have been applying digital signage in waiting areas, points of sale and means of transportation. Examples are Bus stops, Taxis, Buses, Metro, Airports. Consumers comment about digital signage advertisements catches my attention (63%), unique (58%), interesting (53%), entertaining (48%), relevant (37%)

Why go Digital?

iZakaacom

The digitalization of traditional media:

Enhances creative possibilities and allows innovative campaigns to take place. Allows to plan, execute and measure a campaign real-time. Expands reach and targeting capabilities.

Why iZakaa Our added value

iZakaacom

iZakaa follows a Zero-Impact Installation policy meaning

The Display network will be based on wireless technology minimizing:
Use of cables Damaging of space Time required

iZakaas display network will communicate messages from leading brands and organisations resulting in positive brand spill-over for:
The Alicante city brand The Alicante Airport as one of its major touchpoints The iZakaacom organisation Media Exposure Brand Awareness Increased Customer Satisfcation

The first location to implement successfully and efficiently such an innovative system in Spain, offering:

Why Alicante Airport Your added value

iZakaacom

AENAs statistics for 2007 prove the Alicante airport to be an excellent location in terms of Targeting Airport information systems in combination with iZakaas CMS and CDS technology add an immense amount of value to Media and Advertising Agencies for Target Strategy and Planning The Alicante Airport is part of the life-pattern of many domestic and international individuals, and it offers a large amount of spaces that can serve excellently for digital signage.

How iZakaa works

iZakaacom

The iZakaa Content Delivery Systems (CDSs)

Digital Outdoor Networks

The internet

iZakaacom

The iZakaacom Campaign Management System (CMS)

iZakaa applied in Alicante Airport

iZakaacom

LCD Displays Digital Posters Touchscreen displays Stand-alone Outdoor Displays Green&Digital Billboards Digital Bus Stops Parking lot digital communications

iZakaacom

iZakaacom

iZakaacom

57 and 70 inches

82 inches

iZakaacom

iZakaacom

Gracias por tu atencin!

....

iZakaa welcomes you to the times of digital ooh advertising

iZakaa, what is our core business? What is our mission and vision?
iZakaacom

iZakaa, innovation combined

Why iZakaa? (Our added value)
Zero Impact Installations Positive Brand Spillover
The Alicante brand The Alicante airport as one of its touchpoints iZakaa as an enhancer of its innovation and quality

iZakaa Architectural Display Planning process to maximize reach Innovative media, Innovative campaigns The first location to implement such an innovative system in Spain
Media exposure Brand awareness Contacts

iZakaa is Socially Responsible, its Digital Outdoor networks are based on Solar Energy

Why Alicante Airport? (Your added value)

2007 statistics prove the Alicante airport to be an excellent location in terms of Targeting Airport information systems in combination with iZakaas technology add an immense amount of value to Media and Advertising Agencies for Target Strategy and Planning

Digital Signage applied in Alicante Airport

Combining Advertising with Passenger information

Digital OOH Media applied in Alicante Airport

Digital Posters Touchscreens

Why go Digital?

Our suppliers, technology leaders

Changing the game

iZakaacom

Changing the game

iZakaacom

Digital

Interaction enhanced Creativity liberated Setup time zeroed not minimized

Out-of-Home

Urban Furniture Bus Stops, Kiosks, Billboards Flat Screens

Online

Online platform-based Centrally Managed Customer Operated One Click Campaign

Our core business, mission & vision

iZakaacom

Build a network of screens

In cities
Bus Stops, Kiosks, Billboards, Stand-alones

In companies
Large Retailers, Banks, Petrol Stations, Airports

What value we add?

iZakaacom

We are digitalizing and basing online what used to be traditional and paper-based We add creative capabilities We zero the response time, not minimize it, zero it iZakaa is offering you the platform, its up to the advertising agency to maximize its output.

How iZakaa works

The iZakaa Content Delivery Systems (CDSs)
Digital Outdoor Networks

iZakaacom

The internet

iZakaacom

The iZakaacom Campaign Management System (CMS)

Future partners

iZakaacom

CMS

DYNASIGN SIGNAGELIVE 3M DIGITAL SIGNAGE SCALA

LG SAMSUNG NEC DISTEC REMOTEMEDIA

CDS

URBAN FURNITURE
QUMBET