A PRESENTATION

ON

BRANDING
COMMODITIES
By:- Nikhil Joshi
Oshal Laddha
Samuel Kant
Shrikant
Birajdar
Vinod
SUPREME WHEAT
 MARKET FOR SUPREME
BRAND WHEAT
• Wheat is one of the staple food used most
commonly in India.

§ India consumes around 70-72 million tons

of wheat a year. Most domestic wheat
consumption is in the form of homemade
chapatis or rotis using custom milled atta,
although usage of branded packaged atta
marketed by large companies, is
increasing in cities.

• Presently the consumption of branded atta

is as low as 2-3% in urban areas.
 COMPARISON BETWEEN SUPREME
BRAND AND OTHERS
1) KEY PRODUCT
A) COLOUR AND SOUND
B) ORGANICALLY GROWN

  Supreme grain is never hybridized with any

modern wheat varieties.

Natural fertilizer like "green manure" (legumes

that take nitrogen from the air and put them into
the soil) is used rather than commercial - natural
gas manufactured –nitrogen fertilizer. 
C ) NUTRITIONAL VALUE
SUPREME grain is higher in
protein than ordinary wheat
and has more essential lipids
and amino acids than any
other ordinary wheat.

The content of GLUTEN in

SUPREME Grain is also more
than ordinary wheat.
NUTRITIONAL VALUES
FOR COMMON WHEAT
 D) NON-GMO
• SUPREME grain doesn’t alter its genetic
makeup artificially so it is always free of
genetically modified organisms (GMOs also
called genetically engineered, GE).

• Improving the grain through “natural” plant

breeding techniques is not done .

• SUPREME grain goes naturally to

consumers as nature intended it.
 KEY SERVICE CRITERIA
A) AVAILIBILITY

Available at supermarkets or health

food stores.

Available at all small kirana merchants

at District as well as town levels.
 B) CONVERSION INTO
FLOUR
• SUPREME also provides facility to
consumers to
convert the wheat into flour at the
time of purchase by installing grinding
machines at the Super markets, Small
Kirana merchants etc.

We have a contract with the

Supermarkets and the Kirana Merchants
under which they grind the SUPREME
Brand wheat for the consumers free of
SUPREME GRINDING
MACHINE
 C ) PACKAGING

Sophisticated packaging to ensure

no room for adulteration and to keep
fitness in-tact

Specification:
Protein: 11.0% to 13.5% min,
Moisture: 12.5% max,
Foreign material: 1 % max, Test
weight:74 lb/bushel,Foreign matter:
1 % max.
KEY PURCHASE
CRITERIA
 SUPREME FARMING
• SUPREME has Farming activities in
the major wheat producing states of
India like Uttar Pradesh, Punjab,
Haryana, Madhya Pradesh, Rajasthan
and Bihar. Which together account
for around 93% of total production.
• We have also contracts with farmers
in these states for producing wheat
as per our specifications.
 KEY ADVERTISING
POINTS

SUPREME Wheat is sweet, cool, cures

excessive humor(Fluids) of wind and bile in
the body, rich in proteins, causes
phlegm(calmness), increases virility, gives
strength, is very nutritious and makes the
complexion of the body fair.
ADVERTISING CAMPAIGN
• For Advertising of SUPREME Wheat
brand we would feature The Famous
Family from the Bollywood Movie
“TAARE ZAMEEN PAR”
i.e The Son- Master Darsheel ,
The Mother-
The Father- &
The Teacher- AAMIR KHAN
 PRICING
• The estimated average total marketing cost of
wheat is to be of the order of Rs. 266 per quintal,
and in this transport has the largest share of 40
percent, commission and taxes make up 25
percent, and wastage another 15 percent.

• When compared to the consumer-SUPREME farm

price spread, the marketing costs account for 74
percent of the spread, leaving 26 percent for
margins .