To portray the right image about our character, we had to carefully consider our costume choices as media theorists

such as Hebdige argue that style can be read as a language, and since our music video is not going to reveal faces, it is especially important what our characters therefore say about themselves. Although our music video is set in present day, we chose to dress our character in slightly vintage clothing to put across her unique and mildly eccentric nature, to show the audience that she as a character has her own sense of individuality and confidence, as well as to show the audience how she differs from the clich vulnerable female so commonly shown within music videos and media texts.

For these reasons, we chose a variety of different outfits which we thought would best represent Holly as a character. We used bricolage to construct her unique distinctiveness, for example by combining vintage style womens jeans, a feminine style lace top, and a mens 70s style bomber jacket which when placed together shows her rebelling against mainstream womens fashion in order to be comfortable within her own identity.
As footwear is going to play an important part within our music video, we chose for our character to wear a pair of black mens style (again vintage style) trainers, as we thought they perfectly collaborated with the rest of the outfit.

However, having said this, we still wanted her to reveal a feminine side and thus also chose to put her in more stereo-typical female outfits, such as coloured shirts, lace tops, and skirts which show the audience how she changes throughout her relationship to try and fit in with who she feels she should dress as, and be, when she is around him, conforming to the more stereo-typical gender role. It also adds to the depth of her character to reveal the different aspects of her personality, and show that although she initially shows herself to be a confident and independent young woman, she is still in-fact a vulnerable young girl. Inspiration to show her in such contrasting outfits developed from research into music videos by artists such as Lana Del Rey who is very successfully shown to be wearing overly graceful feminine clothing, and is next seen in frames of herself in casual uni-sex items of clothing which portrays her as an artist in different lights, herself as a glamorous artist, and her as a real human being. This is the sense of realism we also wanted to put across within our music video, so that the audience can relate to her as a character and will therefore incorporate it into some our shots.