Copyright 2011 Fairchild Books

All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any meansgraphic, electronic, or mechanical,

InFashion: Fun! Fame! Fortune! 2nd Edition

including photocopying, recording, taping, or information storage and retrieval systems without written permission of the publisher.

ISBN: 978-1-60901-308-0 GST R 133004424

Elaine Stone

Part Three

The Secondary LevelThe Producers of Fashion

Chapter Eight

Fashion Apparel: Womens, Mens, Childrens, and Teens

Key Concepts

Categories, size ranges, and price zones of womens, mens, childrens, and teens fashion apparel

Roles of brand and designer names in the marketing of womens, mens, childrens, and teens fashion apparel
Advertising and promotional activities in the marketing of womens, mens, childrens, and teens fashion apparel

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Womens Apparel
Organization and Operation
Specialization by Product The Role of Designers

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Womens Apparel
Categories in Womens Apparel
Outerwear
Suits Dresses Blouses

Sportswear
Separates Jeans Activewear

Formal Wear
Bridal Wear Maternity
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Womens Apparel
Size Ranges
Misses Juniors Petites Womens and Womens Petites

Major Price Zones

Designer Signature Bridge Contemporary Better Moderate Budget
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Womens Apparel
Multiple Price Zones Private Labels Merchandising and Marketing
Fashion Shows, Press Weeks, and Trade Shows Trunk Shows

Industry Trends

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Mens Apparel
Organization and Operation
Size and Location of Manufacturers Designer Names Market Segments Tailored Clothing Suit Separates Sportswear Activewear Contemporary Apparel Bridge Apparel

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Mens Apparel
Merchandising and Marketing Industry Trends

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Childrens, Tweens, and Teens Apparel

Organization and Operation Size Categories
Product Specialization

The Role of Fashion in Childrens, Tweens, and Teens Wear

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Childrens, Tweens, and Teens Apparel

Merchandising and Marketing
Trade Shows Designer Labels

Licensing
Character Licensing Sports Licensing

Industry Trends
Specialty Retail Outlets Separate Stores Catalogs Resale of Childrenswear
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Stone Chapter 8

Trade Talk

activewear custom-made price zones

ready-to-wear
masstige suit separates

tailored clothing
trunk show

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