WHAT THE “MOOD”?

COLOR CHANGE TECHNOLOGY AND THE

EMERGENCE OF INTERACTIVE COSMETICS

RAJAT NARANG
COLOR COSMETICS
 OVERVIEW

Color Defined

Who Cares

History of Color Change Technology

Color Change Technology Types

Current Interactive Cosmetics

The Future for Color Cosmetics
 Color Defined
According to the
Merriam-Webster On-
line Dictionary, Color is
defined as: A
phenomenon of light or
visual perception that
enables one to
differentiate otherwise
identical objects.
 Color Defined

Color is a language. Color is one of the most fulfilling

elements in our lives. Color can attract your attention or
change your mood. It speaks to who you are, how you feel
and where you're going (sherwin-williams.com)
 Who Cares?

The global market for personal care products is growing and is
projected to be $230 billion by 2010. (Source: Accenture,
"Achieving High Performance in the Home and Personal Care
Industry," 2006.)

Large personal care product manufacturers introduce hundreds
of new products every year. In the two year period from 2004 to
2006, global personal care product introductions totaled 43,758
for color cosmetics. (Source: Mintel's Global New Products
Database.)
 Who Cares?
“New pigment applications and
innovation are key drivers of
growth in this segment,” says
Michael Birman, business manager
for color cosmetics at Ciba
Specialty
Chemicals.
Stronger sales for color
cosmetic products all have
boosted global cosmetic
pigments
demand,especially within
the high-performance and
special effects category.
Who Cares?

“Although the volumes of pigments

used
are small relative to other raw
materials used in personal care,the
value they add is important
because color is integral to the visual
appeal of
many consumer products and can also
help define brands.”
 Some History

The 70's in the "Mood Rings"

The 80's in stress testers and mood
lipsticks

The 90's in forehead thermometers

Printed garments that change color
outdoors

The technology is advancing the
use of these pigments, leading to
more and more interesting
applications.
 Technology Types

1. Weak Acid Pigments:

Have a conjugate base form with a strikingly different color.

When the pigment undergoes neutralization, there's a

sharp change in the structure of the electron cloud.

Example: Mood lipstick

 Technology Types

2. Luster pigments:

Originally influenced by observations in nature

Mica flakes are coated on all sides with a thin layer of metal
oxide.

These metal oxides are highly refractive (they can bend light) and
reflective.
 Technology Types

3. Thermochromic pigments:

Pigments that can change color when exposed to heat.

When heated, the molecule can gain enough energy to change

its structure, and this effects the way that the lights'
wavelengths are absorbed.
 Technology Types
4. Photochromic pigments:

Change color due the effects of an external stimuli by UV light.

The structure initially reflects all wavelengths of light so that the

pigment appears colorless. When the molecule is exposed to UV
light it is supplied with sufficient energy to break a bond, allowing
it to change its structure.

Example: Transition Lenses

 Technology Types
5. Unisphere Pigments:
Visual carrier systems that deposit glitter and color on
skin and hair.
Composed of Mannitol or Cellulose that softens in the
presence of water.
Under pressure, softened sphere releases color.
 Current Interactive Cosmetics

This revolutionary colorless

foundation contains microscopic
color beads that are activated
when you smooth it on—
transforming into a shade that
complements your skin tone.
Current Interactive Cosmetics

The MAGNETIC CLEANING

ACTION™ attracts particles
—showing kids what
brushing may have missed.
 Current Interactive Cosmetics

Goji Berry-C Complex: A
microcirculating, skin
energizing, antioxidant.

Ginkgo biloba: A skin-
energizing antioxidant.

Ingredient list includes
Red 27

The modern “Mood” Lipstick
Current Interactive Cosmetics
 The Future

Biotechnology company Beacon
Sciences, LLC, has announced the
launch of Reveal Sciences, a new
personal care technology company
specializing in tailored color changes
for consumer products

Beacon Sciences delivers custom
tests utilizing color change
technology to the medical sector.

Reveal Sciences, hopes to
incorporate these technologies into
product formulations such as lotions,
soaps, sunscreens, or other
cosmetics.
The Future
Example applications include:

Timing of product
application such as face
masks and hand soaps that
change color when
appropriate time has
elapsed.

Coverage of product
application, i.e. sunscreens
that are visible long
enough to see that full
coverage has been applied
and then disappears.
 The Future

Nissan is developing a paramagnetic iron oxide paint polymer.

Using an electrical charge, the arrangement of iron oxide crystals
can be tweaked, adjusting the car's color. To be launched as early
as 2010.

Problem: Touching the car electrocutes you. A small amount of

current is always needed to maintain the arrangement of iron oxide.
 The Future

Advances in luster pigment technology, to produce multi-

dimensional pigments that make distinctive color-shifting
effects possible in a wide range of products.

Example: BASF's 'non-quarter-wave, multi-layer coating

technology', Reflecks™ MultiDimensions used in the
L'Oreal HIP line.
 The Future

Introduction of Nano-pigments, which have special properties.

One feature of these pigments is that the characteristic color properties of

the molecules change with size.

By varying the size of these quantum dots dramatic changes in colour can
be obtained.
 Thank You

Any Questions?