Chapter Five

Consumer Markets and Consumer Buyer Behavior

Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall

Chapter 5- slide 1

Groups of people with shared value systems based on common life experiences and situations are called _____.
1. 2. 3. 4. cohorts cults subcultures affiliate groups

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 2

Groups of people with shared value systems based on common life experiences and situations are called _____.
1. 2. 3. 4. cohorts cults subcultures affiliate groups

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 3

Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments.
1. 2. 3. 4. baby boomers mature consumers generation x echo boomers

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 4

Hispanic, African American, Asian Americans, and _____ are recognized as the four most important market segments.
1. 2. 3. 4. baby boomers mature consumers generation x echo boomers

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 5

The most affluent demographic segment in the U.S. are the _____.
1. 2. 3. 4. Hispanics African Americans Asian Americans mature consumers

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 6

The most affluent demographic segment in the U.S. are the _____.
1. 2. 3. 4. Hispanics African Americans Asian Americans mature consumers

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 7

Societys relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____.
1. 2. 3. 4. subculture families social class elitists

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 8

Societys relatively permanent and ordered divisions whose members share similar values, interests, and behaviors are referred to as the _____.
1. 2. 3. 4. subculture families social class elitists

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 9

A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____.
1. 2. 3. 4. opinion leader mature consumer affluent consumer upper class citizen

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 10

A person within a reference group who exerts social influence on others by virtue of special skills, knowledge, or other characteristics is called a(n) _____.
1. 2. 3. 4. opinion leader mature consumer affluent consumer upper class citizen

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 11

Which of the following refers to the unique psychological characteristics that distinguish a person or group?
1. 2. 3. 4. Purchasing power Self-concept Lifestyle Personality

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 12

Which of the following refers to the unique psychological characteristics that distinguish a person or group?
1. 2. 3. 4. Purchasing power Self-concept Lifestyle Personality

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 13

Maslows hierarchy of needs includes psychological, safety, _____, esteem, and selfactualization needs.
1. 2. 3. 4. social economic lifestyle educational

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 14

Maslows hierarchy of needs includes psychological, safety, _____, esteem, and selfactualization needs.
1. 2. 3. 4. social economic lifestyle educational

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 15

The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.
1. 2. 3. 4. realization learning perception motivation

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 16

The process by which people select, organize, and interpret information to form a meaningful picture of the world is ________.
1. 2. 3. 4. realization learning perception motivation

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 17

A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior.
1. 2. 3. 4. dissonance-reducing variety-seeking complex habitual

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 18

A consumer purchases fine, expensive furniture after having conducted thorough personal research and perceived significant differences among brands. The customer is said to exhibit _____ buying behavior.
1. 2. 3. 4. dissonance-reducing variety-seeking complex habitual

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 19

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. 2. 3. 4. Dissonance-reducing Variety-seeking Complex Habitual

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 20

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. 2. 3. 4. Dissonance-reducing Variety-seeking Complex Habitual

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 21

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

2012 Pearson Education, Inc. publishing as Prentice Hall.

2012 Pearson Education, Inc. publishing as Prentice Hall.

Chapter 5- slide 22