Professional Documents
Culture Documents
1.Focus Groups - Types of focus groups - Procedures - Problem Related to focus groups 2.Brainstorming - Ground Rules - Methods - Techniques of Brainstorming 3. Attribute Analysis 4. Synectics
Conclusion
Specific thought processes which improve the ability to be creative. Being in an optimal state of mind for generating new ideas. To think deliberately in ways that improve the likelihood of new thoughts occurring. To maximize the ability of the brain to think of new ideas. The ability to think of original, diverse and elaborate ideas.
Focus Groups
A focus group is a carefully planned discussion designed to obtain perceptions on a defined area of interest in a permissive, non-threatening environment. The first focus groups were created at the Bureau of Applied Social Research by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter
A Focus Group Is . . .
What A carefully planned discussion To obtain perceptions of a defined interest area
A Focus Group Is . . .
Where In a permissive, non-threatening environment
A Focus Group Is . . .
Who Approximately seven to ten people With common characteristics relating to discussion topic
A Focus Group Is . . .
How Conducted by a trained interviewer (moderator, facilitator). Three focus groups are the minimum for a study
Procedures
Homogenous not Diverse Words not numbers Talk & Silence Shared control
The number of members of a focus group is not large enough to be a representative sample of a population; thus, the data obtained from the groups is not necessarily representative of the whole population, unlike the data of opinion polls.
BRAINSTORMING
Way of making of a group of people all think about something at same time, often in order to solve a problem or to create a good idea . -Oxford Dictionary
Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. In 1953 the method was popularized by Alex Faickney Osborn in a book called Applied Imagination.
Ground Rules
Focus on quantity Withhold criticism Welcome unusual ideas Combine and improve ideas
Method
Set the problem Create a background memo Select participants Create a list of lead questions Session conduct
ATTRIBUTE ANALYSIS
Attribute analysis is the process of breaking down a problem, idea, or thing into attributes or component parts and then thinking about the attributes rather than the thing itself.
SYNECTICS
Synectics is a problem solving method that stimulates thought processes of which the subject may be unaware. This method was developed by George M. Prince and William J. J. Gordon, originating in the Arthur D. Little Invention Design Unit in the 1950s.
CONCLUSION
Creative thinking techniques are very much useful to generating new ideas in every organization . The new way of thinking should always be encouraged and creativity should always be welcomed. Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits. Edward de Bono
References
www.google.com www.googleimages.com www.bing.com www.scribd.com www.wikipedia.com
E- brainstorming
Electronic brainstorming is a computerized version of the manual brainstorming technique. It is typically supported by an electronic meeting system (EMS) but simpler forms can also be done via email and may be browser based, or use peer-to-peer software.
Directed brainstorming
Directed brainstorming is a variation of electronic brainstorming. It can be done manually or with computers. Directed brainstorming works when the solution space is known prior to the session. If known, that criteria can be used to intentionally constrain the ideation process
Individual brainstorming
"Individual Brainstorming" is the use of brainstorming on a solitary basis. It typically includes such techniques as free writing, free speaking, word association, and drawing a mind map, which is a visual note taking technique in which people diagram their thoughts. Individual brainstorming is a useful method in creative writing and has been shown to be superior to traditional group brainstorming.