TATA Motors

Serving an ‘Ace’ for Success

ABHISHEK SINGH
IIIrd Semester
IPM, Meerut

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 INNOVATION

• Anticipation of the demand

• Identify the gap

2
 INNOVATION

• Bring uniqueness-
o Safety (Semi- monologue frame)

o Versatility

o Comfort

o Environment friendly

o Fuel efficiency

o Low maintenance
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CAR LIKE FEATURE BETTER LOOK

4
SMALL IS BIG MORE SPACE
 AVOIDING LICENSING TECHNOLOGY

• Reduces Costly Expenditure

• Create less Competitors

• Avoid Legal Constraints

• Safety by Lose Position In The Market

5
 KEY STRATEGIES
• Financial-
o Provide loan into urban & Rural market
o Tooling
o Outsourcing
• Operational-
o Indigenous product development
o E-Sourcing
o Value engineering
• Marketing-
o Last mile distribution vehicle
o Dealership & service
o Pricing
o Positioning
o CRM
6
 IMPACT ON TATA MOTORS & OTHER LCV

• Increase sales by 13.1%

• Market share increased by 13.6% points

• Contributed 15 % companies volume in 1st year

• Effect the market of LCV

7
 COMPETITOR’S STRATEGY

Mahindra & Mahindra

o Maxx Maxi Truck, (payload of 900 kg)
o Alfa and Champion

Force Motors Ltd

o M4
o Kargo King

Piaggio Vehicles India Pvt. Ltd

o Piaggio Quargo
o Ape Truck

Hyundai motor India

o Porter 8
 COMMENSURATE CHANGES

Launch Magic and the Winger, (Penguin)

CHANGES
o Introduce ‘stop-start’ technology

o Fuel efficiency increased by 6-10%

o Sold at a premium of Rs 10,000

o Extended as passenger vehicles and trucks.

o Equipped with 5-speed transmission

o Larger (13-inch) tyre to acquire higher speeds

Sales reaches to 10,000 units

9
per month
Conclusion

Thank you !
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