Professional Documents
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Submitted ByRobab Mirza Priya Chaturvedi Raunak Kurl Shashank Gupta Aditya Tandon Komilla Singh Sumiti Singh Disha Sharma Deepak Singh Negi
BAN BOREDOM
Fun and entertainment experience Creative in-store atmosphere End-caps contained high margin products. Increased interactions between employees and customers. Aimed at Greater loyalty Provides autonomy to store managers.
PROBLEMS AT STORE-24
Or
Does it need an improvement at implementation level?
Financial perspective
Return on capital deployed EBIT Gross profit growth Sales growth Inventory turnover
EBIT divided by value of equipment & leaseholds Contribution less lease cost Growth in gross profit from same quarter in prior yr. Growth in sales Days inventory for general merchandise
PARAMETER
LEVEL
Contd
Corporat e Corporat e Corporat e Corporat e Corporat e
Customer perspective
Loyalty % would Primary store recommend convenience store24. Enjoyable % stating store24 experience as their primary Product/servi convenience ce attributes % viewing it as Customer fun &/or relationship entertaining place Brand image to shop %viewing that it serves products of high quality % viewing it as established and recognized brand.
PARAMETER
MEASUREMENT
LEVEL
Walk-through audits Concept Store leveldevelopment/in compliance with novation those of Customer operational management standards CSR Net gross profit from new concepts. No. of loyal customers
PARAMETER
MEASUREMENT
LEVEL
Human capital Skill rating of (mgmt./crew skills store manager& Regional & tenure) employees. corporate Information No. of years store capital employees has Organization been with sore24. capital Use of front and back office technology Need of new technology
Contd Store
Stores were similar across different cities. No or very little focus on product range
Separate promotional strategy for different geographic location. Focus should be on the needs of different target customers.
Perspective Elements
4. Positioning of ban boredom strategy
Flaws
Failure to relate it with customers need and value proposition.
Recommendations
Separate promotional scheme for different age groups. Apart from products end-caps should include services like games, adventures.
Contd
5. Employee satisfaction
Employees with low skill-sets were not able to identify themselves with it. Bi-annual visits
Proper focus should be on employee satisfaction and their motivation. More frequent visits should be managed.
4. Strategy implementation