INCREASING REVENUES THROUGH

IMPROVED DESK TO DESK CARGO

SERVICES.

Prepared for
GATI

PreparedMukesh
by: kumar
Tarun Goyal
Amit Malhotra
Rajat Dua
Ajit yadav
Vishal talia
Amit Kumar
Prakash Gupta
Vikas khanna
Ayush Agarwal
PROBLEM STATEMENT

The company is not getting the expected

revenues from its Desk-To-Desk Cargo
services
Purpose of the study
After our research company will come to know
what the customer needs from their desk to
desk cargo services.

This research will also help company to

increase their market base and to overcome
the problem the company is facing.
RESEARCH OBJECTIVES
The purpose of this research is to discover the
satisfaction level of the customers .
The research also intend to identify the
requirements of the customers.
The research also intends to identify the
potential customers.
Company’s profile
Gati pioneered the concept of Retail Express
Cargo and express Distribution in India

In the 19 years tenure, Gati has grown to occupy

every link of the value chain in the logistics
business segment

Gati has the largest fleet of over 2100 vehicles on

road, with a nation wide network unmatched in
the industry

Supported by state-of-the-art warehouses,

technological
LITERATURE REVIEW
Sales

surface express-50%
fuel stations-16%
coast-to-coast -11%
freighter-10%
logistics-7%
others+desk-to-desk -6%
Contd.
Desk-to-Desk services contributed less than
6% of the total revenues of Rs.55,207 lakhs
during the F.Y. 2007-08.
In 1989,Gati launched desk-to-desk cargo , a
new concept of door-to-door service.
It’s an affordable surface product especially
designed for the non-commercial packages.
Gati Desk to Desk Cargo
• This is a service offered under Gati’s Surface
Express For non-commercial, small size
shipments upto 4kgs
 Priced at Rs.135/- per shipment + taxes.

Features :
Cost effective option for customer who want to
send small shipments
Can send from anywhere to anywhere in India
Ideal for samples, gifts, study material, printed
material

Research design
Questionnaires: We will distribute around 500
questionnaires in Noida & Ghaziabad region
among the customers and 500 among the
other consumers of these services.
Evaluation of Non-Response: a random
sample of 50 names will be secured from the
list of the customers who don’t return the
questionnaires. We will make them a call and
will try to know their responses.
Statistical Tool
Method of least square in time series analysis
Yc= a+bX
Yc= required trend value or estimate for
particular year
X=unit of time
It will facilitate the comparative study of data
for two or more related period.
Data Analysis
We will review the questionnaires returned by
the customers.

We will also review the questionnaires

returned by other consumers of the same
services.
 Budget
Salaries 50,000
Travel cost 45,000
Questionnaires development 10,000
Supplies 5,000
Printing cost 5,000
Telephone cost/charges 10,000
 Total costs 1,25,000
References

Sources from which we have taken the data

1) http://www.gati.com
2) Gati‘s annual report 2007-08
3) Goldman Sachs research estimates.