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One of the major forms of communication.

A report is a communication from someone who has some information to someone who wants to use that information. It is an organized and factual account of the work done by a person, group or an organization It contains conclusions along with the procedure followed for collection and interpretation of data.

It also includes recommendations. It is written for some specific purpose. Functions of a report. A) To communicate ideas or information by describing or recording. B) To Facilitate decision making or to initiate action. Types of Report 1. Oral and Written reports . 2.Statutory and Non-statutory reports. 3. Informational and Interpretative reports . 4. Informal and Formal reports. 5. Routine and Special reports . 6.Business report 7 Press report.

Every Report should contain four basic units: 1.Heading 2.Introduction 3.Discussion 4.Conclusion or recommendations. 1. Heading: It contains Date, Name of person and subject of the report. 2.Introduction :It provides the overview of the report along with purpose . 3.Discusssion:The discussion of the report summarizes your activity and problem this is largest section of the report.

4. Conclusion or recommendations :The conclusion will helps you to sum up or state the what decisions you have made regarding the activities reported. The recommendations allow you to suggest future action regarding the problem.

Draft a report on the declining sales of the company giving findings and recommendations for the same. WEAR WELL CORPORATION LTD.
11,Sansad Marg, New Delhi-1 December 31,2007 To The Managing Director Wear Well Corporation Ltd. New Delhi. Dear Sir,

Sub: Decline sales As desired by you in your letter No.HFL/30/01,dated December 15th ,2007,I have investigated the decline in the sales of our company during the last year. I wish to report as under: Findings :
1)The sales of our readymade shirts have declined from 60,000 to 40,000 in 2007. 2)During the last year there has been a spurt of new brands of readymade shirts in the market .Highly reputed companies like Reliance, Grasim, Bombay Dying, Raymond, etc.,have introduce readymade shirts. These companies have made a considerable dent into our sales.

3) Our competitors have better marketing distribution network and advertising system. 4)These competitors produce shirts with greater variety of designs and colures. 5) The competition is growing rapidly and one must take immediate remedial steps to prevent further decline in sales.

Recommendations:
The following steps may be taken to improve our sales: 1) We should introduce new designs in plain, strips and checks. 2) Our packing also needs improvements keeping in view the modern packing systems. 3) We should undertake a regular advertising campaign on radio and television. At present we have no publicity except an occasional advertisement in the local news paper.

4) We should increase the number of our dealers particularly in the suburbs. I Am quite confident that the above measures will enable us to meet the challenge of growing competition to improve our sales. Yours faithfully, XYZ (Sales manager)

There are seven roadblocks in communication. 1.Difference in perspective. 2.Difference in knowledge levels. 3. Lack of common language. 4.Tendency to stereotype and jump to conclusions 5.Strong emotions. 6Selfcentredness. 7plain laziness.

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