RESEARCH

METODOLOGY PROJECT
MMS-I (SEM –II)
CHANAKYA BATCH
2008-09
SUBMITTED TO:
Ms. GITANJALI KAPOOR
 
 RESEARCH
METHODOLOGY
MOBILE PHONE OPERATOR
SURVEY
Group Members Roll No.
SHWETA DEDHIA C-10
ANU PILLAI C-28
ANANDITA SINGH C-34
SIMI SAMKUTTY C-41
SAGAR THAKUR C-46
 RESEARCH
METHODOLOGY
 RESEARCH
METHODOLOGY
Definition of Research:
• The word research is derived from the Latin
word meaning to know.
• It is a systematic and a replicable process,
which identifies and defines problems, within
specified boundaries.
• It employs well-designed method to collect the
data and analyses the results.
 TERMS
• Hypothesis / Null Hypothesis
• Objectives
• Sample size
• Tools
• Sampling units
• Data Collection Methods –
Primary Data
Secondary Data
 HYPOTHESIS TESTING

• The steps involved in the hypothesis testing are

the following:–
• Formulation of the hypothesis
• Setting up a suitable significance level
• Choice of test criterion
• Computation (Statistical)
• Decision
INTRODUCTION TO OUR
RESEARCH
OBJECTIVE & HYPOTHESIS

• To find attitude of people towards phone

operator’s features.
• To find out the preference of the people
among many phone operators.
• H1: Customers select the phone operator
by its features.
• H0: Customers do not select the phone
operator by its features.
 INTRODUCTION TO
MOBILE SERVICES
• Cell phone subscribers in India are expected
to triple during the next few years, making it
one of the world's fastest growing markets.
• Last year, the number of subscribers nearly
doubled to 184.7 million, About 5.5 million
Indians are signing up each month, which
should drive subscriber numbers to 484
million by 2011.
MARKET SHARE
SOURCE: www.convergence.in
 DATA COLLECTION
METHOD
• Primary data
• Qualitative data
• Questionnaire Method
 METHODOLOGY
• Type of Survey and Research – Market
Analysis
• Research Tool – Questionnaire
• Sample size – 80
• Sampling units – Professionals, housewives
and businessmen, Students.
• We have used probabilistic random sampling
technique.
 Major Mobile Operators in
India
• Airtel
• Vodafone
• Reliance
• Idea
• Tata
• MTNL/BSNL
• BPL
• Air Cellular Ltd
Major Factors For Survey

• Network Coverage
• Brand Name
• Network Quality
• Value Added Services
• Usage among Peer and Family
• Tariff Rate
• Attractive Recharge Options
• Internet Surfing Speed/Quality
• Mobile Technology
• Customer Care
 SAMPLE
CHARACTERISTICS
 GENDER

FEMALE
48%
MALE

FEMALE

MALE
52%
 MARITUAL STATUS

MARRIED
35%

UNMARRIED
65% MARRIED

UNMARRIED
 AGE

40 and above
13%

26-40
20%

15-25
67%
 EDUCATIONAL QUALIFICATION
40
36.25

35

30
26.25

25

20

15 12.5
10
8.75
10
6.25

0
10th & below 12th UNDER- GRADUATE POST- DOCTORATE
GRADUATE GRADUATE
 OCCUPATION
OTHERS 15

HOUSEWIFE 10

DOCTOR 6.25

MANAGER 5

BUSINESS 8.75

ENGINEER 7.5

STUDENT 47.5
FAMILY INCOME LEVEL (Rs. in
Lakhs)

14% 13%

Less than 1.5

14% 1.5 to 2
2 to 3
3 to 5
Above 5
37%
22%
DATA ANALYSIS
OF THE
RESEARCH
People Staying away from home.

75%

Yes

No

25%
 Appropriate monthly Expenditure

35
30
25
20 Monthly
15 Expenditure
10
5
0
Less 50-100 100-200 200-300 Above
than 50 300
 Brand Preferred

6% Airtel
20% 28%
Vodafone
Reliance
6% Aircel
MTNL/BSNL
Idea
40%
Tata
Technology used by mobile operator

92%

CDMA
GSMA
GSM
8%
Percentage of people engaged

26%
74%
Yes
No
.
Do you have an STD/ISD connection
at home/office ?
Are you satisfied with the services
provided ?
Some more
findings
 INTERNET Vs OCCUPATION

OVERALL AVG. 4.22

OTHERS 3.94

HOUSEWIFE 1.3

MANAGER 4.53

BUSINESS 5.97

ENGG./DOC. 4.8

STUDENT 4.75
 ATTRACTIVE RECHARGE OPTIONS
(based on salary segmentation)

8.5

7.5

6.5

5.5

5
<5000 5001-7000 7001-12000 12000+
 CUSTOMER CARE SERVICES

6.5

5.5

4.5

3.5

3
15-25 26-40 40+ Overall Avg.
 Mobile Technology (GSM/CDMA)
7

6.5

5.5

4.5

4
15-25 26-40 40+
Testing of Hypothesis

Chi – Square Test

 FORMULAS & SYMBOLS
USED
• E = Expected Frequency
= No. of samples / No. of Questions
• O = Observed Frequency
• Tcal = Calculated Value
• Tα = Table Value
• E = 80 / 10 = 8
 Ho: Customers do not select the phone operator by its features.

H1: Customers select the phone operator by its features.

Features O O-E (O-E)2 (O-E)2 / E

Network Coverage (on 30 22 484 60.5

highways and small towns)
Brand Name 28 20 400 50
Network Quality 34 26 676 84.5
Value Added Services 21 13 169 21.12
Usage among peer and family 20 12 144 18
Tariff plans 25 17 289 36.12
Attractive Recharge options 25 17 289 36.12
Internet surfing speed/quality 18 10 100 12.5
Mobile 23 15 225 28.12
Technology(GSM/CDMA)
Customer Care 25 17 289 36.12
Total 383.10
RESULTS
 RESULTS

• Calculated value, Tcal = 383.10

• Degree of freedom = 10-1= 9
• Table Value = Tα = T0.05,9 = 16.92
• Comparing, Tcal > Tα.
• Since, calculated value is
greater than table value, null
hypothesis is rejected.
CONCLUSION
 Conclusions From The
Research

• From the testing of hypothesis by using chi –

square test, it is found that null hypothesis is
rejected.
• Therefore, it is found that Customers select the
phone operator by its features.
SUGGESTIONS
SUGGESTIONS TO MOBILE
COMPANIES
• More attractive recharge options should be
developed in order to retain the competition.
• Easily available recharge options – through
internet, mobile phone etc., to improve the
brand.
• One should be able to do recharge from any
part of the Country.
• Voice clarity should be more.
 Contd………

• Transparent advertisement of the mobile

services should be there.
• All the offers and value added services should
be communicated to the customers clearly.
• Billing system (for pre-paid & post-paid both)
should be more fairer.
LIMITATIONS
 LIMITATIONS OF RESEARCH
METHODOLOGY

• The research can be conducted in a limited

area.
• Time is a major constraint.
• The respondents are limited so cannot be
treated as a whole population.
• The respondent may be biased.
• Due to language problem it is possible that the
respondents are not be able to understand the
questionnaire and can cause misleading
results.
 SOURCE:

• BIBLIOGRAPHY
• Research Methodology
– C.R Kothari
WEBLIOGRAPHY
• www.trai.gov.in
• www.wikipedia.com