Design&GraphicDesign

Projects&Interiors

Exhibitions

Marketing&Communications
Design&GraphicDesign
European Graphic Contest
1990

Winner of the European Graphic Contest organized by NUFFIC

Clò, corrugated board armchair
1993

Clò “sedia per caso”, easy to manage armchair, resistente, completamente riciclabile
Provincia di Prato, corporate image
1994

Restyling of the Corporate Image, Design of the Corporate Image Guidelines, Concept of the Corporate Image Book
EcoPark, special packaging for a motorscooter
1994

Special corrugated board packaging and POP display designed for Aprilia
Cartonificio Fiorentino, corporate image
1999

Art direction and web communication tools for one of the Gruppo Giusti’s brand
Corporate Image for Jobfair Firenze
2002-03

Logo
Corner “Portaparola”
2002

Communication Area dedicated to the newspaper Avvenire

BeoLink House, display for Bang & Olufsen stores
2005

Display designed to interact with the BeoLink system by B&O stores, it’s part of the Bang & Olufsen store concept
Projects&Interiors
RainStore, concept store for the brand Allegri
2000

InStore Perspective, sketch

“PerfumEntertainment”
2006

The cocoon area, Concept hosted at Cosmoprof Fair 2006, Bologna

Bang & Olufsen Store @ Loggia Rucellai, Via della Vigna Nuova, Firenze
2005

A masterpiece of the Renaissance Architecture hosts the Danish Hi-Tech Brand

Bang & Olufsen Store @ Loggia Rucellai, Via della Vigna Nuova, Firenze
2005
B&O Firenze Store @ Exhibition “The Tuscan Tradition”, Shangai
2005

Organization: University of Florence, pictures of the exhibition, courtesy of Prof. Adolfo Baratta
Exhibitions
Exhibition and Communication Concept for RayBan by Luxottica
2002

Modular totem, pulsing light – stand manning apparel

Exhibition and Communication Concept for RayBan by Luxottica
2002

Front view of the booth, the sun area is a place dedicated to selected visitors involved in a live performance experience
Franchising Exhibition, Milano Fair
2004

Bang & Olufsen Booth: the “open” store

Abitare il Tempo, Furniture Fair, Verona
2005

Bang & Olufsen Booth, total white and alluminium

“A room with your view”, CasaDecor, Milan
2006

Interior project for Bang & Olufsen in collaboration with: Artemide, CerrutiBaleri, I Vassalletti Firenze, Boero, Lladro
Marketing&Communications
Marconi
2001

Art direction of the PMN magazine

Marconi
2002

ATC communication and image, copy and art direction of ads and institutional video
Exhibition and Communication Concept for RayBan (Luxottica Group)
2002

SunArea Card (SD card integrated):

Exclusive Access to the CoreArea

Put the new glasses collection on

Première vision of the VideoClips created by Artists for Ray-Ban

Download of the VideoClips on the SD integrated card

Master ASP, Istituto Europeo di Design, published by Ottagono, # 155, November 2002
80 years of B&O, press conference
2005

Concept and organization of the Italian Press Conference at Terrazza Martini, Milan, in collaboration with AlphaOmega
Il tuo TV è da museo. Il prossimo anche
2005

Italian marketing campaign (ads, direct mailing, in-store visual)

Il tuo TV è da museo. Il prossimo anche
2005

Italian marketing campaign (POP tools)

“Sogno e son desto”, B&O Fuori Salone Event, Milan
2006

In a poetic and wonderful oasis, the performance of light, music and colours begins to play. Ads in collaboration with e.motion
“Sogno e son desto”, B&O Fuori Salone Event, Milan
2006

In the courtyard of Palazzo Litta, 3000 sqm of natural grass is rolled out at the rough ground. On this green field 120 meters of wooden walkway
leads the visitor to discover the pulsating rings of light which, like magic circles, guide him to meet the audio and video systems.

Project powered by Branco

“Sogno e son desto”, B&O Fuori Salone Event, Palazzo Litta, Milan
2006

Alice’s adventures in B&O dreamland: Performance at the Opening Event, directed by Antonio Sixty, Teatro Litta, Milan
Top Customers, Marketing Activities
2006

Goal: increasing of the brand loyalty, cuddle the brand community, launch preview of a new product
B&O Top Customers Event, Palazzo Bocconi, Milan
2006

“La purezza dei gesti della danza

e il design unico di
Bang & Olufsen
vanno in scena
nell’architettura ottocentesca
di Palazzo Bocconi”

Exclusive Preview of the BeoVision 9 video system for the Bang & Olufsen Top Customers in Milan, powered by Outfit Milano
“Una giornata particolare”, B&O Press Conference and Fuori Salone Event, Milan
2007

Logo of the event

“Una giornata particolare”, B&O Fuori Salone Event, Milan
2007

The installation entitled

“A Special Day”
involves visitors the
minute they enter the
building. Following a
game of clues traced out
by footprints creating a
series of dance-steps,
this urban space
becomes a proscenium
leading the public
towards the terrace.
Inside the space, the
theme of this event
takes shape in the
harmonic tension of
opposites: inside-
outside, music-silence,
light-shadow, symmetry-
asymmetry.

Project powered by Outfit Milano, in collaboration with Teatro Litta Milano

“Una giornata particolare”, B&O Fuori Salone Event, Milan
2007

From this encounter-collision, a subtle

labyrinth of snow-white fabric unrolls,
through which are revealed unexpected
perspectives immersed in an unusual
musical atmosphere, inspired by the
music of Edgar Varese, interspersed
with musical pieces from the 1940s and
the contemporary music world.

The fabric creates a barrier and a

passage: sheets acting as theatrical
curtains for the movements of visitors
and for an extemporaneous
performance by actors.

Published on Interni Magazine, June 2007

“Una giornata particolare”, B&O Fuori Salone Event, Milan
2007

Like actors among actors, the

technology and purity of the design
of Bang & Olufsen audio-video
systems and speakers act out a
video installation composed of 12
video-clips.

This is the story of the B&O

experience broken down into 12
visual themes contemporaneously
presented on a single screen.

Published on Interni Magazine, June 2007

“Una giornata particolare”, B&O Fuori Salone Event, Milan
2007

Published on Interni Magazine, June 2007

Copy of the italian Bang & Olufsen ads
2007
Anonimo Watch TP52 Bang & Olufsen Limited Edition
2007

Anonimo TP 572 team sponsorship

Anonimo Watch TP52 Bang & Olufsen Limited Edition
2007

Limited edition, 99 pcs. Press conference in Milan and Florence. Image of the Event (literatures, invitation, press conference direction)
Cowparade Milan, Cowparade Capri
2007- 08

Roberto Testori designed a special cow sponsored by Bang & Olufsen Italy
The Quest for Perfection
2008

First Bang & Olufsen online campaign in Italy, media plan and analysis in collaboration with Universal McCann.
The Secret of the eternal youth
2008

In store conferences, goal: increasing of the store traffic involving customers and prospects according to the CRM segmentation
“The quest for perfection: serataSu misura”, opening event for the a B&O store in Rome
2008

Co-marketing activity, goal: increasing of the prospect database of a Bang & Olufsen store
The Quest for Perfection
2008/09

In-store marketing events and activities

Bang & Olufsen, insert
2008

Insert 20cmx40cm, December 2008

Bang & Olufsen Credit Card
2009

Italian Marketing activity, partnership with Santander Consumer Bank

Bang & Olufsen Credit Card, direct mailing
2009

Italian Marketing activity, partnership with Santander Consumer Bank

Bang & Olufsen, literature
2009

Italian literature: brochures B2C e B2B

To be continued