Amity Business School

Submitted by Jodh Aulakh(B-32) Gaurav Setia(B-33) Arpit Srivastava(B-34) Puneet Gosain(B-35) Sajid Khan(B-36)

Amity Business School

Evoking of a shared or common meaning in another person. The activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or a group of living creatures

Amity Business School

"The most effective way to unleash the hidden power of the human mind is to provide it with....subliminal messages."

Amity Business School

Subliminal communication works at the subconscious level because the subconscious mind seems to accept things without judgement. It can also be called as subliminal perception, which refers to the individuals ability to perceive and respond to stimuli that are below the threshold or level of consciousness, which proved to influence thoughts, feelings or actions altogether or separately. Subliminal messages are communicated to the subconscious mind of the receiver. People unconsciously pick up on subliminal information intended to provoke an emotional response.

Amity Business School

Example- Go buy some coke and popcorn. According to the cinema owner sales of coke and popcorn went up by some 60%. Police and military uniforms subliminally communicate the authority of those wearing them
Young, beautiful people are often seen in advertisements to communicate the subconscious message that the advertised product is associated with youth and beauty.

Amity Business School

Subconscious information can be received in many forms, most commonly from audio to visual. We are always filtering information out only processing information that we need in the present moment in time. When walking in the street we notice the traffic around us, when walking on the path we barely take notice of cars passing just a few feet away. When we are talking to our friends we dont hear other peoples conversations but if we then hear our name spoken by someone outside our group this information does register Through subliminal communication one can boost entangle the the subconscious mind and all the processes happening in it. Why do we say that when a person is drunk he speaks out the truth?Its because at that moment the subconscious mind is in control of the person and all the feelings that are hidden inside the mind come out

Amity Business School

Amity Business School

These methods are generally used by companies in marketing and advertising activities:
Visual stimuli in movies Accelerated speech such as Muzak, recorded light background music played through speakers in public places Embedded or hidden images in a print advertisement Suggestiveness, which is not normally seen at first glance.

Amity Business School

Assume that we communicate for the purpose of trying to change a person's behavior either overtly or covertly. As long as this is done in an honest manner, no concern with ethics is involved. But suppose a communication pattern - subliminals - is developed that covertly tries to change our behavior without our consent. Then, concern with ethics is involved.

Subliminals do in fact manipulate people to do certain things. If this is so, then we have an over-riding issue in ethics - the ultimate invasion of a person's privacy - his mind.

Amity Business School

Subliminal Communication in Sales

Subliminal Communication in Advertising

Subliminal message technique in sales

Amity Business School

Show Consent
Weak: Do you ?

Powerful: To what extent do you ?

Sometimes one of the most efficient ways to begin a proposal is to introduce it as if you have complete consent. Talk about it in light of how amazing this plan is and how everyone else must already be thinking yes, yes, yes!

Subliminal Persuasion

Amity Business School

Subliminal persuasion is simply influencing people at a level below their conscious recognition. It is influencing people with more than just words. It is the power of what lies behind or beneath the language. It makes use of the plain word's normal message in combination with a lower level of conscious cognition to effectively influence a person's decision-making or line of thinking.

Why Subliminal Persuasion?

Amity Business School

Every time you communicate with words you are sending other messages non-verbally whether you are aware of them or not. So, why not communicate an effective sales message both verbally and non-verbally?
A prospect buys when they feel good about the decision to buy.

Your prospects are evaluating your confidence, competence and your motives during the sales call.

Subliminal Advertising
Subliminal advertising techniques are based on illusions.

Amity Business School

Advertisers use techniques wherein an image or a piece of text is flashed in several ways, several times. It may be flashed in fractions of seconds making it apparently invisible. But these images are sensed at a subconscious level. Subliminal advertising is also applied to the audio medium. Back masking is an audio technique in which sounds are recorded backwards on a track.

Subliminal advertising techniques

Music Makes Us Buy>>

Amity Business School

<<Places Give Cachet

Shapes Have a Draw >>

Logos
barely there marketing tactics.

Amity Business School

A closer look at some logos reveals subtle,

You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?

VAIO

Amity Business School

This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.

Baskin Robbins

Amity Business School

This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).

Toblerone

Amity Business School

The dancing bear in the mountain is a tribute to the Swiss town where the chocolate was developed

Amazon

Amity Business School

The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).

Amity Business School

Subliminal Communication is thus used to actually used to target the subconscious mind of the receiver and to influence thoughts, feelings or actions altogether or separately.
Companies use subliminal communication in their advertising and sales apart from the traditional methods in to gain an edge over the usual business and promote the brand in different ways.

Amity Business School