Professional Documents
Culture Documents
MGT 5200
Writing Reports and Proposals
Informational Reports offer data, facts, feedback and other types of information without analysis or recommendations Analytical Reports offer both information and analysis and may also include recommendations Proposals offer structured persuasion for internal or external audiences
External Proposals
Request decisions from parties outside the organization (grant proposals; sales proposals etc)
Gather Information
Determine audience needs and obtain the information necessary to satisfy those needs; conduct a research activity if necessary
Many reports are long and complex so it is critical to define your purpose clearly. This tells your audience why you are writing
The best way to begin is with a purpose statement for an informational report is to describe your goal. For example:
- To provide clarification on how new tax laws will apply - To update the directors on the policy review project - To explain the latest customer feedback data
Your statement of purpose for an analytical report needs to be more comprehensive. This is because analytical reports draw conclusions and make recommendations. Example: - To analyze the travel and entertainment budget, evaluate the impact of recent changes in airfares and hotel costs, and suggest ways to tighten managements control over travel and entertainment expenses.
Your statement of purpose for a proposal must be focused on persuading your audience. Examples:
We have looked at this in detail already this semester; you should refresh your memory from earlier slides and activities
A work plan (rough outline for your report / proposal) can save time and produce a better end result. See page 369 in our text book for an example
We need to identify what the needs of the audience are. What do they need to know? And then we need to gather the right information to put into our report so we can satisfy those needsto be informed? To be advised? To be given a choice of solutions for a problem? This may be simple and obvious in many cases. In some cases we may need to conduct some research to identify needs and collect data to satisfy those needs
The medium you select must be appropriate for your audience in terms of how they expect to receive a report, how sensitive the information is, what impression you hope to make and what they plan to do with the report. It could be: a PowerPoint presentation; a printed and bound booklet; emailed word document; a page posted on the companys intranet etc
Use a direct approach if your audience is receptive Use an indirect approach if your audience is skeptical Use a direct approach if your audience is familiar to you Use an indirect approach for an audience less well known or to build interest / credibility
EXAMPLES
Handout 1: Ineffective and Effective Report
See the handout (memo dated March 14 2008) On one side (p 392) is an ineffective informational report On the other side (p 393) is an effective informational report
All of the handouts are saved in the class activities folder on the L Drive
EXAMPLES
Handout 2: Effective Analytical Report
See the handout (memo dated September 12 2008) It is an example of a good analytical report It is pages 398 399 in our text book
All of the handouts are saved in the class activities folder on the L Drive
EXAMPLES
Handout 3: Effective Internal Proposal
See the handout (memo dated July 8 2008) It is an example of a good internal proposal It is pages 402 403 in our text book What differences do you see between the effective report (p398-399) and the effective proposal (p402-403)?
All of the handouts are saved in the class activities folder on the L Drive
Long and complex reports demand a lot of readers, making the you attitude more important Follow any company guidelines / templates for reports (especially to external audiences) Write for the audience: consider carefully tone, vocabulary (complexity of words; register); acronyms; jargon; prior knowledge of the topic of the report etc Build credibility for yourself and your message
Your introduction needs to put the report in context for the reader. Introduce the subject, preview the main ideas and set the right tone for the document The body of your report provides the discussion and analysis and interprets the information you discovered The conclusion might be the only thing some people read. Make sure it is strong, clear and unambiguous
Authorization: when, how and by whom the report was authorized; who wrote it and when it was submitted Problem/opportunity/purpose: The reason the report was written and what is to be accomplished as a result Scope: What is and what is not covered in the report. This helps manage the readers expectations Background: Any relevant historical conditions or factors that help put the topic in context Sources and methods: The primary and secondary sources of information used. This section can also explain how the information was collected
Definitions: Definitions of important terms used in the report. Define any terms that might be unfamiliar to the audience or used in an unfamiliar way Limitations: Factors beyond your control that limit the quality, reliability, usage of the reports message such as budget constraints or quality of data. But never make personal excuses Report Organization: How the rest of the report will be organized. Its a bit like a table of contents
Explanations of a problem or opportunity Facts, statistical evidence, trends Results of studies or investigations Discussion and analysis of potential courses of action Procedures or steps in a process Methods and approaches Criteria for evaluating alternatives and options Conclusions and recommendations Supporting reasons for conclusions and recommendations
Direct approach then conclude with a list of key points Indirect approach reiterate and stress your conclusions and/or recommendations If the report requires action, use the ending to explicitly state what should happen next and who is responsible for each task. If it is you, make sure your readers know this
EXAMPLES
Handout 4: Problem Solving Report
See the handout (memo dated July 7 2008) It is an example of a good problem solving report that focuses on recommendations It is pages 415 416 in our text book
All of the handouts are saved in the class activities folder on the L Drive
The introduction for a proposal presents and summarizes the problem or opportunity you will address along with your proposed solution. If your proposal is solicited, be sure to follow the guidelines they provide for writing your proposal If your proposal is unsolicited, you should explain why you are writing. For example; following up on a conversation
Background or statement of the problem / opportunity: briefly reviews the readers situation and establishes reason for action. If unsolicited, you will need to convince them Solution: Briefly describes the change you propose and highlights your key selling points and their benefits, showing how your proposal will help readers achieve their business objectives Scope: States what is and is not covered in the proposal Organization: Like a table of contents for what is to follow
The proposals body gives complete details on the proposed solution and specifies what the anticipated results will be. Remember a proposal is a persuasive document so all of this needs to be written in a way to influence the reader to see things as you do.
Proposed solution Describes what you have to offer (service; product; opportunity) why it will make a difference and its unique benefits Work Plan Describes what you plan to do in detail: timings; resources; methods; venues etc Statement of Qualifications You/your organizations experience, knowledge, expertise and other credentials Costs Detailed breakdown of all costs
Summarize key points; emphasize the benefits; summarize why your proposal is the best option; emphasize the proposal as an opportunity to be taken now and ask the reader for a decision. Be brief a paragraph or two, be assertive and confident but not arrogant or demanding
EXAMPLES
Handout 5: Effective Solicited Proposal
See the handout (letter dated October 29 2008) It is an example of an effective solicited proposal in letter format It is pages 422 423 in our text book
All of the handouts are saved in the class activities folder on the L Drive
Your document should be carefully reviewed and revised for clarity, conciseness, structure, flow. Have a colleague review your document for suggestions Edit and re-write your document
Your document should include three main parts: Prefatory Parts: Things that come before the introduction Text Parts: The introduction; body and conclusion Supplementary Parts: Things that come after the conclusion
Text Parts
Introduction
Supplementary Parts
Index
Title page
Acknowledgements Definition of key terms Table of contents List of illustrations / tables Synopsis
Body
Conclusion Recommendations (can be separate to conclusion)
Bibliography
Appendices
EXAMPLES
Handout 6: Effective Full Report
See the handout (Reducing Electrovisions Travel and Entertainment Costs) It is an example of an effective full report including prefatory, text and supplementary parts as well as graphics It is pages 462 475 in our text book
All of the handouts are saved in the class activities folder on the L Drive
EXAMPLES
Handout 7: Effective Full Proposal
See the handout (ODonnell dated July 28 2008) It is an example of an effective full proposal including costing It is pages 483 486 in our text book
All of the handouts are saved in the class activities folder on the L Drive
Review the message for errors in spelling, punctuation, grammar, spacing, font size and styles and other technical aspects of writing
Deliver the report to your audience in the chosen method based on what is expected and what will get the best results for you. Make sure the covering letter goes with the report.
Check that the report has been successfully received by your audience