Professional Documents
Culture Documents
Nathan Furr
What are we NOT rewarding? Sales pitch about the product Massive but un-validated markets Hot air claims Fancy teams and advisors
Surprising Examples:
PIVOTS
What Is a Pivot?
Pivots
Adjust to Uncertainty Correct Failure Leverage Learning Feel Good
Research Project
Multi-case study 10 innovative companies over 1 year Successive interviews Convenience sample of corporate innovators
Pivot Cycles
2-3 months cycles Paypal, Intuit, Amazon, Mondelez Overcome some initial skepticism Recognize true patterns E.g.: slow-blade theory