Professional Documents
Culture Documents
Part II
Market entry strategy
Part III
Marketing mix strategy (4Ps)
Background-1
Product : Mobile phone
Origin : The US
Market target : 5-14 years old
65 years old and above
Unique feature : -non-toxic plastic
-simplify
-toy shape
-emergency programmed dialing
-big-sized button
-durable
Background-2
Market size
Labour market
Market opportunity
Consumer Behavior
Competitor
Economy
Market size
Japanese is off the list; India and Thailand are more relevant as TNC is
mid tier product
Indian consumers has better taste toward IT-based product
Competitor
Market entries:
Direct Exporting
Joint Venture
Greenfield Operation
Start Business in India
Where is it easier to start a business—and where not?
1 New Delhi, Delhi (easiest) 10 Chennai, Tamil Nadu
2 Patna, Bihar 11 Kolkata, West Bengal
3 Jaipur, Rajasthan 12 Mumbai, Maharashtra
4 Hyderabad, Andhra Pradesh 13 Guwahati, Assam
5 Bhubaneshwar, Orissa 14 Ahmedabad, Gujarat
6 Noida, Uttar Pradesh 15 Ranchi, Jharkhand
7 Ludhiana, Punjab 16 Kochi, Kerala
8 Indore, Madhya Pradesh 17 Bengaluru, Karnataka
9 Gurgaon, Haryana
http://www.doingbusiness.org/Documents/Subnational/DB09_Subnational_Repor
Annual Household Income
New Delhi
It has fewer days to prepare
The cost is low and tax payment is convenient
Most procedures and payment online
Annual household income is highest.
Market entries
Direct Exporting
Joint Venture
Greenfield Operation
Direct Exporting