Professional Documents
Culture Documents
Module I
Introduction to Business Research
Amish Soni
Introduction
Investigation using scientific procedures, searching again and again to find out the truth. by
Research is the continual search for truth using the scientific method. It is the pursuit of the truth with the help of study, investigation, observation, comparison and/or experimentation.
What it Takes?
Creativity Open mind Curiosity Patience Persistence Positive Attitude Discipline and focus
What is Research?
Research is a scientific and systematic search for
pertinent information on a specific topic. It is a careful investigation or enquiry specially through search for knowledge. It is a movement from known to unknown.
Management Research
Management Research is an unbiased, structured and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating the existing postulates or arriving at new theories and models.
Business Research
A process of planning, acquiring, analyzing, and disseminating relevant business data, information, and insight to decision makers in ways that mobilize the organization to take appropriate action that, in turn, maximize business performance. It is a systematic inquiry that provides information to guide managerial decisions.
Stakeholder Influence
Factors
Complex Decisions
Credentials
BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
Types of Research
Exploratory research is loosely structured and the basic premise is to provide direction to subsequent, more structured method of enquiry. Conclusive research is structured and definite in orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
Conclusive Research
Descriptive research: The main goal of this type of research is to describe the data and characteristics about what is being studied.
Causal research: Explores the effect of one or more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
Visionaries
Visionaries
Visionaries Visionaries
Internal
External
Full Service
Specialists
Custom
Proprietary
Full Service
Full-service researchers include some of the largest research firms, and some of the smallest. These firms are often involved in research planning from the moment of discovery of a dilemma or from the definition of a management question. Such firms often have expertise in both quantitative and qualitative methodologies, as well as multifaceted facilities. Some are capable of working in worldwide venues, while others are limited to one industry or geographic region. These firms are often a combination of research and consulting operations.
$1,381.80
$1,290.10 $1,002.10
Custom Researchers
Often described with phrases like ad hoc research or custom-designed research A custom researcher crafts a research design unique to the decision makers dilemma. In other words, each project starts from ground zero. What is implied is that such firms do not assume that a given methodology is appropriate for each clients research. Although a custom researcher may not always be a fullservice research firm, a full-service researcher would always fit into the custom research category.
Participant group
Geographic Region
Communication Agencies
Sales Promotion Advertising
Direct Business
Public Relations
Limitations of Research
Doesnt provide actionable results Some problems just cannot be researched Only provide a set of guidelines Do not include research in the overall problem or total decision making. Rely more on intuition and judgment
Research Process
Steps in Research Process Defining Research Problem and Hypothesis
Defining the Research Problem Formulation of the Problem Problem Identification Process Decision Problem Vs Research Problem Concept and Formulation of Hypothesis
Sampling Plan
Research Reporting
Statement of the problem in a general way Understanding the nature of the problem Surveying the available literature Developing the idea through discussion Rephrasing the research problem into working proposition
Organization Analysis
Qualitative analysis
Cont
Management research problem: the four steps might lead to multiple directions/research problems the researcher can take. The researcher has to identify THE alternative he/she will undertake Theoretical model building (optional) Statement of research objectives
Decision problems
DECISION PROBLEM 1. What should be done to increase the customer base of organic products in the domestic market?
Research problems
RESEARCH PROBLEM* 1. What is the awareness and purchase intention of health conscious consumers for organic products? 2. What is the impact of shift duties on work exhaustion and turnover intentions of the BPO employees? 3. How does Widex/ industry leader manage its supply chain in India/Asia? 4. What is the satisfaction level of the company with the existing vendor? Are there any gaps? Can they be effectively handled by the vendor? 5. What is the current investment in Real Estate and Housing? Can the demand in the sector be forecasted for the next six months? 6a. what has been the Leadership initiatives and performance record of ABC viz. XYZ? 6b. Can a leading aggressive private sector bank accept a woman as its leader?
3. How to improve the delivery process of Widex hearing aids in India? 4. Should the company continue with its existing security services vendor or look at an alternative? 5. Can the Housing and real estate growth be accelerated?
6. Whom should ICICI choose as its next Managing director- Mr ABC or Mrs. XYZ?
Formulation of Hypothesis
A hypotheses is any assumption/presupposition that the researcher makes about the probable direction of the results that might be obtained on the completion of the research process Descriptive hypotheses: This is simply a statement about the magnitude, trend, or behaviour of a population under study. Relational hypotheses: These are the typical kind of hypotheses which state the expected relationship between two variables.
Researcher Qualifications
4-55
CPM Schedule
Gantt Chart
MindWriter Project Plan