Empowering our

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 The Experience Economy

The Experience Economy, according to B. Joseph Pine II and James H. Gilmore in their 1999 book of the same
name, is an advanced service economy which has begun to sell "mass customization" services that are similar to
theatre, using underlying goods and services as props.
Businesses must orchestrate memorable events for their customers, they argue, and that memory itself becomes
the product - the "experience". More advanced experience businesses can begin charging for the value of the
"transformation" that an experience offers, e.g. as education offerings might do if they were able to participate in the
value that is created by the educated individual. This, they argue, is a natural progression in the value added by the
business over and above its inputs.

.Five ways of marketing a product or serviceThe classification for each stage in the evolution of products is:
If you charge for undifferentiated stuff, then you are in the commodity business.
If you charge for distinctive tangible things, then you are in the goods business.
If you charge for the activities you perform, then you are in the service business.
If you charge for the feeling customers have because of engaging you, then you are in the experience
business.
If you charge for the benefit customers (or "guests") receive as a result of spending that time, you are in
the transformation business.

Proceeding from one to the next stage more or less requires giving away products at the more commodified level.
For instance, to charge for service, e.g. new car warranties, one must be prepared to give away new cars to replace
'lemons'. And, to charge for transformations, one must be prepared to risk there being no payment for the time you
spend working with customers who don't "transform".

Pine and Gilmore draw on Walt Disney, AOL, Nordstrom, Starbucks, Saturn and IBM as examples. See also:
Customer experience management, Marketing, Management Services marketing Computers as theatre
Our Prophet is Susan Olesek, a certified practitioner in Enneagram science. Nine different personality
types appear in Susan’s crystal ball. They each have their own strengths and weaknesses.These latter
filter Personal energy (what we call ZING) into surges of inner power.
Being a fan of personal witness, especially positive, I was grateful when after a recent encounter she
wrote of me: “I mostly just marvel at the intensity of the creativity I feel when I'm with you, and which
read from your blog. You are a man with so many ideas, and I feel this same energy from your sons! “
Susan followed up with a comment about herself which might refer to a weakness: “I have to confess
that a lot of it is sort of going over my head, I think you have to give me more context for what you're
doing so I can have more understanding and give you better feedback.” Susan as an adept has a lot to
give, as the roots of Enneagram are an ancient art/science for making meaning of human emotions.
As Margaret Frings Keyes, author of Emotions and the Enneagram puts it: “Every emotion involves a
stimulus to which we respond by focusing our attention. We determine its potential threat or satisfaction
and normally move into action. Our bodies respond to our strongest feelings in several ways. Our faces
change to reflect the feeling…..” p. 93

"Futuring Leaders need leadership strengths in the various 9 types, this I can sink my
teeth into. Of course, when we know our own areas of weakness and can be open to
looking at ourselves we have much more power and capacity. Leaders can be more
effective when they lead with humility, and weaknesses can be transformed.”
 3 laws Person Personhood Purpose: ZING

1. Differentiation Unique Synergistic Identity

2. Autonomy Choice Self Organizing

3. Communion Intimacy Network of Purposeful Connections

Differentiation means putting on display the extravagance of the creative outpouring.

Within this expose’ on this fashion runway of life each being is given its unique existence.
“At the heart of the universe is an outrageous bias for the novel, for the unfurling of
Surprise in prodigious dimensions throughout the vast range of existence.”

From this extravagant flow of unique beings, comes the intimation of Personal existence.
Personal because human self consciousness becomes aware of its own flow, that is,
of its own reaction to other beings, to itself, and to its need to fling out broad its name.
The authors quoted above goes on to say: “The creativity of each place and time differs
from that of every other place and time. The universe comes to us, each being and
each moment announcing its thrilling news: I am fresh. To understand the universe
you must understand me.”
Futuring Leaders

Taking leaders where we all will soon be

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On Becoming a Person-hood
About 1935 Carl Rogers wrote On Becoming a Person. As a therapist, he took the accepted
approach and showed how to heal what was wrong. Then he presented a healthy model of
an authentic Person.
By the 70s, Abraham Maslow made popular a model beginning with the human as impelled
to seek self actualization: personal and group. TRANSFORMATION WAS AFOOT IN THE
SECULAR LAND.
Religious and spiritual impetus was well establish long before this, but again generally
required a repentance and healing as a starting point. Still, changing was in the air, fostered
not less by the self-organiZING of groups and companies such as we have observed.
Since we are talking about a Corporation as a “Living, sentient, being with a conduct and
personality…” , we can use the thrust of biological evolution to enlighten the path of
TRANSFORMATION. This from the beginning requires the integration of electrical and
chemical forces to produce energy. Thus the scaffold: energizing, individualizing,
socializing, personalizing, harmonizing, specializing,generalizing, spiritualizing,
experientializing (embracing the NOW).