Professional Documents
Culture Documents
Threat of Rivalry
Substitute among Bargaining Power
Products Competitors of Buyers
Infrastructure
Suppo Human Resource Management
rt
Activit Technology
ies Development
Procurement
Inbound Operation Outbound Marketing Service
Logistics s Logistics & Sales
Primar
y
Activiti
es
• http://www.netmba.com/marketing/m
arket/analysis/
• Management 6th Ed. by Richard Daft
• www.prenhall.com/divisions/bp/app/
marakas/sad/1e/ppt/ch03.ppt
• foba.lakeheadu.ca/mirabelli/3235/Ch
ap012.ppt
THE END…
• Clarifications?
GOOD DAY!!!