Professional Documents
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10TH EDITION By Robert Feldman Powerpoint slides by Kimberly Foreman Revised for 10th Ed by Cathleen Hunt
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CHAPTER
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Method
Four main steps 1. Identifying questions of interest 2. Formulating an explanation 3. Carrying out research designed to support or refute the explanation 4. Communicating the findings
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Theories
Broad explanations and predictions concerning
phenomena of interest
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Definition
use?
How
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knowledge.
Descriptive
Research
pattern of behavior.
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Archival Research
Existing
College records
Newspaper clippings
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Naturalistic Observation
Investigator observes some naturally occurring behavior and does not make a change in the situation
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Survey Research
A sample
of people chosen to represent a larger group of interest (a population) is asked a series of questions about their behavior, thoughts, or attitudes
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Correlational Research
Two
sets of variables are examined to determine whether they are associated, or correlated
Variables Behaviors, events, or other characteristics that can change, or vary, in some way Correlation coefficient Positive Negative 14
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Experimental Research
Researcher
investigates the relationship between two or more variables by deliberately changing one variable in a controlled situation and observing the effects of that change on other aspects of the situation
Experimental manipulation
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Experimental Research
Experimental
Treatment Manipulation implemented by the experimenter Experimental group Receives a treatment Control group Receives no treatment Rules out other reasons for change
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Experimental Research
Independent
Independent The condition that is manipulated by an experimenter Dependent The variable that is measured and is expected to change as a result of changes caused by the experimenters manipulation of the independent variable
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Experimental Research
Random Assignment
of Participants
hypothesis
Random Assignment
to Condition
Experimental Research
Significant
Outcome
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Consent
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Procedures that subject animals to distress are permitted only when an alternative procedure is unavailable and when the research is justified by its prospective value
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Bias
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