The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Written language is available in Chinese, Spanish and English. Bottom up Multilin gual CHI / ENG / SP Dist. Of Chinese Languag was the es dominant language of display. English was the subordin ate language with smaller font.
The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Written language is available in Chinese, Spanish and English. Bottom up Multilin gual CHI / ENG / SP Dist. Of Chinese Languag was the es dominant language of display. English was the subordin ate language with smaller font.
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The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Written language is available in Chinese, Spanish and English. Bottom up Multilin gual CHI / ENG / SP Dist. Of Chinese Languag was the es dominant language of display. English was the subordin ate language with smaller font.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
LCD 205 Sociolinguistics For: Professor Michael Newman The linguistic mosaic that we chose to evaluate is located on Kissena Boulevard not far from Queens college. Just before Geranium many commuters pass through a two block span which provides the viewer with a diversity of language displays. The written language is available in Chinese, Spanish and English, providing the implication that the speech and reading abilities of the immediate community are as rich and diverse as their linguistic landscape. • Courtnei and I surveyed the area, taking an abundance of pictures for a three block length of Kissena Boulevard. Starting at Kissena and Holly and heading Paypho Conveni Beauty Grocer Shangha Aquariu nes on ence North until Allstate: Salon: Kissena y Store and Kalmia Bakery Avenue. i Noodle m Shop Street store Top Bottom Bottom Outlet Shop Bottom Top Bottom down up up Bottom Bottom Up down Up Multiling Multilin Bilingu Up Up Bilingu Multilin Multiling ual gual al Bilingua Monoling al gual ual Although ENG/SPA CHI/ENG CHI/EN l Chinese ual CHI/EN Dominat CHI/ENG CHI/ENG/ English /CH /SP G CHI/ENG was CHI the G e Lang: /SP Spanish SP Dist.the was of Dist. of Chinese Dist. of Dist. of Dist. of dominant Dist. of Dist. of Chinese. Dist. of was Languag most Languag was the Langua Languag Languag language Langua Langua Subordin Languag displayed es Dominant es dominant ges es esdisplay. of ges ges ate es with e, language No Languag Dominanc Chinese of Chinese Chinese speakers Chinese es were e due to and display. was the was the of English was the English location Spanish English dominan dominant were dominan and SP. next to were was the t language employed t Larger bus stop. displayed subordin languag of to order languag Spanish English using ate e of display. we had to e of font was same font language display. English look at display. indicates displayed size with English was the menu English an with indicating smaller was subordin and point. was attempt subordina equal font. subordin ate with Menu subordin to te and status as Spanish ate with smaller w/subordi ate with communi Chinese subordina used the smaller font. nate smaller cate with was as tes least font. English font. them well. What languages are used as means of communication? Owner said: “Well if you look around, we have a representative for each language. So if someone comes in, they are fully capable of being helped. And the reason we did that of course is because of the make-up of the community.” We said: “Of course that is understandable. Is there any reason you chose to arrange the languages the way you did?” Owner said: “Allstate is about name recognition. We deal primarily in English because we are a global insurance company and that is why we have English as the biggest displayed language. People recognize the name Allstate regardless of their native language. Like Mcdonalds’. Next is Chinese because the population of the area is more than 50% Asian and 20% Hispanic or Latino. But don’t get me wrong we have the forms and the information available in all the languages that we advertise outside.” How do power and solidarity influence languages displayed for this shop owner? The owner of the beauty salon had quite an explanation for the languages she had selected to advertise on her sign. She proudly informed us that the reason those languages were on the sign outside was “because I speak all those ‘language.’ “Oh how impressive. You speak three languages?” “No!” she answers indignantly. “I speak four.” “Really? Which four do you speak?” we asked. “Yes. English, Chinese, Spanish, and Portuguese. I learned all of them.”
What is the shop owners
intention in relation to the choice of signage? What inference could you conclude using the concepts of power and solidarity here?
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