Professional Documents
Culture Documents
| 2012, Cognizant
Tableau Software
Spotfire Qliktech
| 2012, Cognizant
Tableau
| 2012, Cognizant
Tableau - Features
The fastest growing Data Visualization Vendor (113.5% Year-over-Year growth in 2010) Tableau is an excellent Q&A tool which is very well designed and suited for non-technical users. It is powerful, easy to use, highly visual and aesthetically pleasant Has best access to OLAP cubes and best Pivot Control among DV vendors Recent Tableau release has a capable and fast in-memory (64-bit) data engine and ability to perform incremental data updates Ability to distribute Data Visualizations and Interactive Visual Reports without Server involved with the help of free Desktop Tableau Reader State-of-art data visualization makes Tableau outstanding in the crowd of BI suites Ability to connect to SQL Server Analysis Services (SSAS) Cubes and to local PowerPivot multidimensional Cubes
| 2012, Cognizant
Tableau - Advantages
Provision for Geo maps: Maps is one of the strongest features of Tableau. It offers excellent mapping functionality which includes regularly updated maps and complimentary information (e.g. population or income) licensed from 3rd parties (with no additional costs for customers) Statistics: Tableau 7.0 provides enhanced statistical capabilities to enrich user analytics and make visualizations dynamic and powerful. Connectivity to multiple data sources: It has richest set of data connectors and adaptors among DV leaders. It offers the user the ability to connect simultaneously to multiple data sources. The idea is that the user knows the data (and how it relates) well enough to perform these kinds of tasks but the user can act quickly to select the data sources they want and combine them as he or she sees fit. The Data connection menu is intuitive in the sense that it has three options for connecting to a table: One, Multi, or Custom SQL. In practice, Custom SQL seems to be the preferred method, as Multi doesnt function as expected Mobility: Tableau introduced new, touch-optimized capabilities for users consuming visualizations on their iPad. Tableau builds on those capabilities with enhanced performance for loading your visualizations, deeper interaction through selections and pan/zoom, and improved quick filter performance and interactivity. Dashboarding flexibility: Tableau allows for individual grids/graphs to be placed in a single dashboard, and global controls (i.e. selectors) are immediately applied to all relevant targets Distribution mechanism: Tableau Reader enables excellent server-less distribution of all Data Visualizations, Users can immediately publish to the Tableau server without requiring a hand-off to admin/ops staff Prototyping & What-if-Analysis: Simplifies a quick way for novice users to prototype relatively polished reports or what-if types of analyses Time and Location Dimensions: These dimensions can be treated differently for efficient analysis. For instance location dimensions can easily be used for maps and spatial analysis. Time dimensions should be treated differently as well because almost in all cases information is relevant only in specific time context. Customizable metrics: Can create highly customizable user-defined metrics using the in-tool library of functions Ordering: Column/Row headers can be re-ordered on the fly Portability: Users can immediately publish to the Tableau server without requiring a hand-off to admin/ops staff Strong capability to use SASAS Multidimensional as Source and built Data Visualization with it
| 2012, Cognizant
Tableau - Disadvantages
Performance: Performance is not something that Tableau is ready to boast about. Calculation in-memory engine is much weaker and far not so sophisticated. Advanced authoring: Tableau makes bet not on syntax and scripting but on various settings and actions performed via user interface. For instance making objects (charts, tables, text labels) appear or disappear depending on some parameter (variable) is actually a hack in Tableau. In case of Tableau you will need to learn these hacks and tricks from someone else. Because sometimes it's near to impossible to understand logic behind them without help of more experienced developer. Use of screen estate: Tableau does not offer easy management of object visibility which allows making dashboards very information rich. Having 10 quick filters on Tableau dashboard will most probably make it completely cluttered and barely usable. Also such thing as in-line mini charts simply doesn't exist in Tableau.
| 2012, Cognizant
Client Situation
The client being an online marketplace wanted to analyze the users behavior to the changes made to the pages to the site. This required generation of reports. The client was looking for a full- fledged Business Intelligence Layer that met the following requirements: A solution that comes with Lesser time to Market (TTM) Lower Total Cost of Ownership Individual grids/graphs to be placed in a single dashboard, and global controls (i.e. selectors) Easy to create and deliver dashboards.
Cognizant Solution
Engagement Highlights Cognizant performed Tool evaluation to find the best-fit for clients requirements. Tableau was evaluated as the best fit in clients context Extracted the raw data from the experimental platform and providing business reports using Tableau platform to the users via Visualization tool hence reducing time to market component.
Client Benefits
Ability to quickly define & develop the required metrics/reporting on top of available data. (Able to develop reports in less than a weeks time with prod deployment) This aided clients research and development for the quick changes & Innovative visualization keeping the cost factor under control.
| 2012, Cognizant
| 2012, Cognizant
Competency Profile
Representative Experiences Case 01 leading e-commerce firm Case 02 a leading technology firm Case 03 a leading credit card company
Helped the client observe users behaviour to changes on the site pages and test the performance of various marketing decisions and experiments Reports were generated directly from Teradata Datasets to Tableau Reports. The reports were exposed via portal to the user base. Once the experiment proved positive, site changes were done to handle 100% traffic and metrics for monitoring the system were provided from BI reporting tools.
Minimize the manual effort spent on data pull from Teradata database by automatic report generation using Tableau Tableau generates dashboards with the power of visualizing complex analysis on millions of records at once Tableau helped in making key business decisions by performing on-the-fly calculations with comparative visual analysis
Currently working on a POC to analyze the usage pattern across different segments Travel pattern, car rental pattern and dining pattern analysis across different geographies are linked to create a merchant cluster
Create Decision Tree using Tableau Visualization and analyze the campaign responses across different segments to perform targeted marketing
| 2012, Cognizant
Client being an online market system, abundance of data is available to make proper business decisions. One of the case involved launch of page on site and observe users behavior to its changes. Most of these experiments are short lived. While reports need to be generated to understand the user behavior to test the performance of experiments, building a fully fledged Business intelligence layer to meet the short lived experiment can prove to be expensive
Key Highlights: Database: Teradata Projects Execution: Fixed Bid Resources: 2 onsite Duration: 3 Months
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| 2012, Cognizant
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| 2012, Cognizant
QlickView
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| 2012, Cognizant
QlikView - Features
Fast growing, with good Data Visualization functionality, especially visual drilldown but has QlikView creates endless possibilities of making ad hoc queries in a nonhierarchical data structure. Has a good in-memory columnar database and so called AQL (Associative Query Language) allows instant, in memory, manipulation of massive datasets does not require high cost hardware automated data integration and a graphical analytical environment attractive for customers fast and powerful visualization capabilities ease of use - end users require almost no training highly scalable - near instant response time on very huge data volumes fast implementation - customers are live in less than one month, and most in a week flexible - allows unlimited dimensions and measures and can be modified in seconds integrated - all in one solution : dashboards, power analysis and simply reporting on a single architecture low cost - shorter implementations result in cost saving and fast return on investment
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| 2012, Cognizant
QlikView - Advantages
Comparative analysis: Perform comparative analysis for deeper insight. Users can now easily compare and interact with multiple different views or selection states of the data Mobility: Qlikview provides support for multiple tablet platforms which improves usability and time to value. QlikView 11 delivers full mobile functionality for tablets on Apple iOS, Android, and BlackBerry platforms. Rapid Analytic App Platform: QlikView 11 includes new and improved capabilities that meet the needs of IT professionals and third-party software developers as well as the needs of business users who want to create their own analytic apps. Use of Screen estate: QlikView offers various gadgets, in-line minicharts, easy management of object visibility which allows making dashboards very information rich. Performance: QlikView 11 provides several new and improved capabilities to improve system performance. For instance, Publisher Performance Improvements Mean Fresher Data, Load Balancing Improvements Reduce Complexity and Cost , More Granular Clustering Optimizes Available Computing Resources. Need for an ETL: In general this also is true for QlikView. However since loading script in QlikView is capable to perform light ETL and data cleansing therefore in many cases this is sufficient enough. Session Activity Heat Map: The Statistics Sheet has a new Session Overview tab that presents a heat chart of QlikView session activity over the preceding 14 days. It will help in usage tracking based on active sessions.
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| 2012, Cognizant
QlikView - Disadvantages
Higher Total cost of ownership than SaaS BI: Compared to SaaS BI solutions, the cost of QlikView is higher because of the procurement and maintenance of the hardware needed for development, QA and production environments, and costs associated with downtimes. No OLAP-style analysis: QlikView does not offer the richness of MDX and other logical query languages provided by traditional on premise BI products. These languages enable end users to create far more powerful calculations (e.g. via addressing cells positionally in either a materialized or logical cube) than are possible in QlikView. Drag-n-drop authoring : QlikView has almost nothing to offer here -- fields still have to be picked from a cluttered properties dialogs and dashboards have rather static layout. QlikView is less flexible than the other products and the company is more rigid Qlikview portfolio(Client Tool, Server, Publisher, Information Access and Extranet Servers) is more complicated, data connectivity is less sophisticated, multi-tenancy is not supported, and access to different Data Visualizations (Documents in Qlikviews speak) is limited
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| 2012, Cognizant
Global SI Partner
BI environment Assessment / Tool Evaluation Qlikview Implementation Report migration to Qlikview Platform
Customer Speak I want to thank you and your team your hard work developing in a very tight schedule as well as their interest to gather all our suggestions . Sr Manager, Diversified Technology Company
Competency Profile
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| 2012, Cognizant
Cognizant Solution
Data from the Teradata (GEDW) was transformed and loaded to Qlikview application and several analysis charts and pivot tables were created that enabled the user to validate the data being analysed . EMMA Qlikview application includes screens for rates,Source of Supply, Supply Costs, Price Corridors, Rebates & Sales Departments, Exchange Rates, Invoicing Exchange Rates, Product Opportunity, EU Area Sales, Pricing View, Opportunity Views, Price Corridors, Customer by Product Sheet,Customer Price Detail, Actions Sheets, Invoices, Benefit vs Loss, Defects in Progress and Price Analysis
Client Benefits
General productivity gains as significantly lesser time is spent in reviewing and building reports and it also provides instant access to information Strategic benefits from being identify opportunity for Products, greater accountability transparency and speeding the decision making process able to building through strategic
An application for analysing the opportunity and European Prices by checking the Enterprise Lowest Net Selling Price (ELNSP) for a Product has to be developed and maintained
Sales and service benefits from better understanding of new market opportunities, from seeing trends and from improved chances to convert prospects to customers
Technology Landscape | Database OS Tools Effort : Teradata : WINNT : QlikView, BO : 12 Person Months
| 2012, Cognizant
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| 2012, Cognizant
Spotfire
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| 2012, Cognizant
Spotfire - Features
It is a cloud-based BI tool for creating and publishing dashboards and reports. includes functionality for analysis, reporting, dashboards, and advanced data visualization while Spotfire Silver (provides the best Zero-Footprint (web-based) Client in DV market). Has an excellent in-memory (64-bit) data engine and unlimited ability to scale-up to disk Meets the needs of all users from ad-hoc analysis, to interactive reporting and dashboards, to domain-specific applications. It integrates with existing enterprise data sources and security models, and provides IT with a centralized means to administer and deploy analytics across the enterprise. Spotfire 3.3 also includes collaborative bookmarking, which enables all Spotfire users to capture a dashboard - its complete configuration, including markings, drop down selections, and filter settings and share that visualization immediately with other users of that same dashboard, regardless of client in use
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| 2012, Cognizant
Spotfire - Advantages
User Driven Analysis: A self-configuring, in-memory data engine creates filters, hierarchies and aggregations right from the data- without cubes or programming. Dynamic, linked visualizations immediately reveal hidden trends and outliers across multiple data Sources. A highly responsive, drag-and-drop user interface gets users up and running in minutes. Simplified Data Access, Distributed Processing: end users can access both local and enterprise data sources in the same analysis. And, a flexible, in-memory architecture allows the option of processing data on either desktop client CPUs or central servers. Centralized Administration and Deployment: Spotfire Analytics Server provides centralized administration of end user access rights and client configurations, making it a breeze to deploy analytics across the enterprise.
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| 2012, Cognizant
Spotfire - Disadvantages
Analytical views are simply not supported which can even be verified by running a select statement on the views. In-memory associative index: Limited by physical memory. Some scripting/modelling still required to load the data.
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| 2012, Cognizant
BI environment Assessment / Tool Evaluation Spotfire Dashboard Implementation Adoption Advisory Administration
Competency Profile
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| 2012, Cognizant
Cognizant Solution
Cognizant implemented an in-Memory BI solution that acted as a virtualized semantic layer and enabled advanced visualization and faster reporting capability The solution supported following Business Processes & Subject areas Sales, Product, Customer, Call Activity Cognizant recommended Tibco Spotfire for visualization and dashboarding and traditional OLAP tools like BO/SAS for detailed reports. SAS Enterprise Guide provided the ETL and warehousing solution. Technical Highlights On-the-fly data analysis like changing data views, slicing and dicing data Reports made available on Spotfire Webplayer and accessible via browser without any installation on users computer
Client Benefits
On-the-fly data analysis freed up Sales Analyst time to perform complex analysis Streamlined process helped the client to make enhancements and changes efficiently Automated reporting process helped in reducing manual errors Reduced maintenance cost Increased user adoption due to better and faster report generation Reduced turnaround time by 70% and enabled continuous improvements to the existing service level standards Enhanced reporting capability and faster and more efficient response to customer requests
Technology Landscape BI Tools: Tibco Spotfire Professional 3.2, Spotfire WebPlayer, SAS Enterprise Guide 4.2, Business Objects ETL Tools: Informatica, SAS Key Statistics | Spotfire Views 20+ LS Domain - Sales Operations and Marketing Sciences Source 6 2012,-Cognizant 24 |Systems
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| 2012, Cognizant
Thank You
2012, Cognizant
Thank You
2012, Cognizant
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| 2012, Cognizant
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| 2012, Cognizant
Unifying the steps of querying, exploring and visualization data into a single process Data and visualization work in tandem Usability of data based on user requirement
Collaborative Visualization
Intimately linked information representation for better data relevance Intuitive linking to enhance user experience of data interpretation
Encouraging the utility of human perception Graphical representation of data for visual appreciation
Accommodation of multiple dimensions to create visual representation for easy interpretation Uniform multidimensional representation across geographies and time
Series of alternative visualization for effective information communication Helps generate right questions in analysts mind to move to next appropriate visual instrument
Automatic Visualization
Application driven automatic analysis process Shortening the analysis time Automatic suggesting and effective visualization
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| 2012, Cognizant
Suitability for DV
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| 2012, Cognizant
Benefits of DV
100 times Faster
Real-life business analytics for real-life business data
Ease of use
Intuitive, drag-and-drop tool that lets you see every change as you make it
Combine multiple views into a dashboard. Insert web pages and documents for greater explanation and insight. Highlight and filter related data
Connect directly to databases, cubes, data warehouses, files and spreadsheets with only a few clicks, no programming required Manage data connection and metadata Combining data sources in the same view is so easy, can even filter from one data source to another and highlight across data sources
no changes for your dashboards to show up on web browsers, mobile Safari, or the Tableau Mobile app
Create a geographic analysis of a wireless network - Analyze networks geographically to find inefficiencies
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| 2012, Cognizant
Solution Accelerators
DM Review Innovative Solution Award 2008 for performance management dashboard solution
Microstrategy World 2010 Award under the best dashboard design category
Competency Profile
Logitics
Representative Experiences
Mobile dashboard implementation @ a leading food products company
Implemented MicroStrategy dashboards in iPhone and iPad iPhone Focus Personnel in market - Pre-defined Metrics, Canned Analytics iPad Focus Leadership Access - Executive Cockpit, Selectable Measures, Drill down core Metrics Corporate view of sales across Divisions User selected sales view across Customer/Geo/Brand Top 5/Bottom 5 view of sales across Customers/Geo/Brand Total of 5 dashboards , 30 reports were developed with a refresh time of under 30 Seconds
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| 2012, Cognizant
Tableau Capabilities
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| 2012, Cognizant
About Client
Diversified technology company that provides a global trading platform Buyers have the option to purchase items in an auction-style format or items can be purchased at a fixed price Offers a wide variety of educational tools, features, and services that enable members to trade buy and sell on the site quickly, safely, and conveniently Key Business Strategy Themes: Create Customer Trust, Improve Customer Experience, Increase Customer Loyalty
Client Situation
The client being an online marketplace wanted to analyze the users behavior to the changes made to the pages to the site. This required generation of reports. The client was looking for a full- fledged Business Intelligence Layer that met the following requirements: A solution that comes with Lesser time to Market (TTM) Lower Total Cost of Ownership Individual grids/graphs to be placed in a single dashboard, and global controls (i.e. selectors) Easy to create and deliver dashboards.
Cognizant Solution
Engagement Highlights Cognizant performed Tool evaluation to find the best-fit for clients requirements. Tableau was evaluated as the best fit in clients context Extracted the raw data from the experimental platform and providing business reports using Tableau platform to the users via Visualization tool hence reducing time to market component.
Client Benefits
Ability to quickly define & develop the required metrics/reporting on top of available data. (Able to develop reports in less than a weeks time with prod deployment) This aided clients research and development for the quick changes & Innovative visualization keeping the cost factor under control.
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| 2012, Cognizant
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| 2012, Cognizant
Competency Profile
Representative Experiences Case 01 leading e-commerce firm Case 02 a leading technology firm Case 03 a leading credit card company
Helped the client observe users behaviour to changes on the site pages and test the performance of various marketing decisions and experiments Reports were generated directly from Teradata Datasets to Tableau Reports. The reports were exposed via portal to the user base. Once the experiment proved positive, site changes were done to handle 100% traffic and metrics for monitoring the system were provided from BI reporting tools.
Minimize the manual effort spent on data pull from Teradata database by automatic report generation using Tableau Tableau generates dashboards with the power of visualizing complex analysis on millions of records at once Tableau helped in making key business decisions by performing on-the-fly calculations with comparative visual analysis
Currently working on a POC to analyze the usage pattern across different segments Travel pattern, car rental pattern and dining pattern analysis across different geographies are linked to create a merchant cluster
Create Decision Tree using Tableau Visualization and analyze the campaign responses across different segments to perform targeted marketing
38
| 2012, Cognizant
Client being an online market system, abundance of data is available to make proper business decisions. One of the case involved launch of page on site and observe users behavior to its changes. Most of these experiments are short lived. While reports need to be generated to understand the user behavior to test the performance of experiments, building a fully fledged Business intelligence layer to meet the short lived experiment can prove to be expensive
Key Highlights: Database: Teradata Projects Execution: Fixed Bid Resources: 2 onsite Duration: 3 Months
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| 2012, Cognizant
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| 2012, Cognizant
Thank You
2012, Cognizant
QlikView Capabilities
42
| 2012, Cognizant
Global SI Partner
BI environment Assessment / Tool Evaluation Qlikview Implementation Report migration to Qlikview Platform
Customer Speak I want to thank you and your team your hard work developing in a very tight schedule as well as their interest to gather all our suggestions . Sr Manager, Diversified Technology Company
Competency Profile
43
| 2012, Cognizant
Cognizant Solution
Data from the Teradata (GEDW) was transformed and loaded to Qlikview application and several analysis charts and pivot tables were created that enabled the user to validate the data being analysed . EMMA Qlikview application includes screens for rates,Source of Supply, Supply Costs, Price Corridors, Rebates & Sales Departments, Exchange Rates, Invoicing Exchange Rates, Product Opportunity, EU Area Sales, Pricing View, Opportunity Views, Price Corridors, Customer by Product Sheet,Customer Price Detail, Actions Sheets, Invoices, Benefit vs Loss, Defects in Progress and Price Analysis
Client Benefits
General productivity gains as significantly lesser time is spent in reviewing and building reports and it also provides instant access to information Strategic benefits from being identify opportunity for Products, greater accountability transparency and speeding the decision making process able to building through strategic
An application for analysing the opportunity and European Prices by checking the Enterprise Lowest Net Selling Price (ELNSP) for a Product has to be developed and maintained
Sales and service benefits from better understanding of new market opportunities, from seeing trends and from improved chances to convert prospects to customers
Technology Landscape | Database OS Tools Effort : Teradata : WINNT : QlikView, BO : 12 Person Months
| 2012, Cognizant
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| 2012, Cognizant
Spotfire Capabilities
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| 2012, Cognizant
BI environment Assessment / Tool Evaluation Spotfire Dashboard Implementation Adoption Advisory Administration
Competency Profile
47
| 2012, Cognizant
Cognizant Solution
Cognizant implemented an in-Memory BI solution that acted as a virtualized semantic layer and enabled advanced visualization and faster reporting capability The solution supported following Business Processes & Subject areas Sales, Product, Customer, Call Activity Cognizant recommended Tibco Spotfire for visualization and dashboarding and traditional OLAP tools like BO/SAS for detailed reports. SAS Enterprise Guide provided the ETL and warehousing solution. Technical Highlights On-the-fly data analysis like changing data views, slicing and dicing data Reports made available on Spotfire Webplayer and accessible via browser without any installation on users computer
Client Benefits
On-the-fly data analysis freed up Sales Analyst time to perform complex analysis Streamlined process helped the client to make enhancements and changes efficiently Automated reporting process helped in reducing manual errors Reduced maintenance cost Increased user adoption due to better and faster report generation Reduced turnaround time by 70% and enabled continuous improvements to the existing service level standards Enhanced reporting capability and faster and more efficient response to customer requests
Technology Landscape BI Tools: Tibco Spotfire Professional 3.2, Spotfire WebPlayer, SAS Enterprise Guide 4.2, Business Objects ETL Tools: Informatica, SAS Key Statistics | Spotfire Views 20+ LS Domain - Sales Operations and Marketing Sciences Source 6 2012,-Cognizant 48 |Systems
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| 2012, Cognizant
Thank You
2012, Cognizant