Professional Documents
Culture Documents
services
India has a rapidly growing banking and
financial service sector.
Market capitalisation (NSE) of over US$1.6
billion as of Dec 2007
Mutual funds assets under management of
US$1.30 billion in 2007
Over 44 venture capital and over 100 Private
Equity Funds are in India (still growing)
IFS accounted for 9.7% of India's GDP.
Banking Segment
Overview
Currently 2.5 % of the GDP
Assets under Management approx 90% of
GDP
If growth and value added services are
included then it would be 5% of GDP
Retail Banking Stands @ $6.4 bn
Total Banking > $100 bn
Banking Segment
Overview contd….
Banks No. of Banks Total Assets US $
Billion
Public Sector Banks 28 575
Indian Private Banks 25 175
Foreign Banks 29 48
Total 82 758
Technology in Banking
IT spend by banking and financial services
industry in USA is 7% of the revenue as
against around 1% by Indian Banks.
Shared ATM network to reduce costs, increase
reach.
RTGS system running since 2004 and covers
15,000 branches
Adoption of Technology to lead to business
transformation and cost advantage in the long
term.
ABOUT HDFC
Sales Organisation
• Sales Channel in the Branch Area Level
– Every Branch has its own sales staff
– Cross Area approach is not allowed
– Contract staff and staff from sister concern Adro
• Personal Bankers in every branch
• Preferred Banking RM account balance of 5L to
25L
• Service RMs Take care of service
• Imperior Banking RM (25L to 50L)
• Wealth management A/c Bal 1cr +
• NRI Desk - NR Banking relationship Bankers and
they cater to Private Banking customers also.
Sales Organisation
Trade and Finance
1 Tr finance RM has 5 branches under him
Current Account trade finance TT Bills
Non-Life Insurance
Targets
Based on the Banking Deposit base
Personal
Commercial
Unethical way of deciding targets
Refer to the customers account deposits and
net worth
Find out how much money is being across to
and from customers personal accounts in other
banks
Value-added services
Personal Banking
Investment Advice
Helps in a home search too
Customer Relations
Management
Customer Complaint is first priority and sales
people are also responsible for customer
satisfaction.
People are taken to task and even fired on
basis of Customer Satisfaction Index.