Consumer’s Television

Viewing Habbits
By: Avinash Jeswani
Robin Choudhary
Q. When do you watch TV
generally?
So result says:
Q.Which of the following type of programmes do you
like the
most(choose any one)?
 Q. Rank the following channels from 1 to 6, with 1
being the least
favourite and 6 being the most?
The responses that we got are as follows

• 1 2 3 4 5 6
• Zee 13 22 23 7 25 10
• Sony 4 17 34 18 20 7
• Star Plus 12 20 9 29 26 4
• NDTV 12 10 16 31 16 15
• Colors 17 3 10 8 6 56
• 9x 38 34 14 4 3 7
Tick one and only one answer for each statement. There is no
right or wrong answer to these questions. Just give your
opinion
Strongly
 Survey
1.It can be Results:
interpreted that the majority of the population
prefers to
watch TV in the late evenings and night.
2. Study also showed that the home-makers watch TV
during the
afternon from 12 to 4 pm as well.
3. On the basis of research it was observed that 42% of the
male
respondents surveyed prefer to watch sports whereas
female respondents
preferred drama , mythological & reality shows in different
hindi
entertainment channels.
4. On the basis of the research done on few channels the
results
remarkably showed the preference of (a) Colors over the
other channels.
Preference of other channels is as follows:
RECOMMENDATIONS
1. Star Plus should try to add variety to the programs it
airs.
2. The channel should understand the consumer’s
perception before
launching any new programme.
Star Plus if wants to regain its market position, should
follow
3.
innovation and creativity as its guiding principles.
QUESTIONNAIRE
To study the television viewers’ perception
towards Star
plus and Colors
Q1. For how many hours in a day, do you watch
T.V.?
Less than 2 hours 2 to 3 hours
3 to 5 hours 5 hours or more
Q2. When do you watch T.V. generally?

Morning 6 a.m. - 12 noon

Afternoon 12p.m. - 4 p.m.
Evening 4 p.m. - 10 p.m. 10 p.m.
onward s
Q3. Which of the following type of programmes do
you like the most
(choose any one)?
Reality shows Crime thrillers
Drama
Religious / Mythological Comedy
Sports
Q4. Rank the following channels from 1 to 6, with
1 being the least
favourite and 6 being the most?
Q6. Tick one and only one answer for each statement.
There is no right or
wrong answer to these questions. Just give your
opinion.
Strongly Agree Neutral
Disagree Strongly
Agree
Disagree
a) Programs aired on Colors are
more interesting than those
shown on Star Plus 1 2
3
4 5
b) Star Plus needs to add
more variety to its existing set of
programmes 1 2
3
4 5
c) I watch Colors only because it is
a free-to-air channel. It’s not
worth paying for. 1 2
3
Q7. I would like to know your overall opinion about
the two Hindi general
entertainment channels- Star Plus and Colors. Which
do you think is the
more appealing or are both the same?
Star Plus -------- Colors --------
They are
the same --------
Q8. What is your occupation?
Unemployed Student
Service
Business
Q9. What is your qualification?
Undergraduate Graduate Post-Graduate
Q10. What is your monthly income?
Rs 0-10,000 Rs 10,000-20,000
Rs 20,000-40,000 Rs
40,000 & above
Q11. Personal Information

NAME ---------------------------------- AGE

--------------
SEX -------------
LOCATION
Thank
you!!!!!!!!!!