IN THE NAME OF ALLAH, THE MOST MERCIFUL, THE MOST BENEFICENT

PREPARED BY ZAHID GULZAR PRESTON UNIVERSITY (MAIN CAMPUS) BASIC MARKETING TEACHER : SIR FARRUKH MIAN GR#1512-213-004 DATE: 23-8-2013

In 2008, LG was taken off by Mian Pervez Akhtar under a new banner of Q mobile. To keep in to the market we planned to re-introduce our selves with a complete different brands.

MISSION

To empower every person in Pakistan with the means to connect with each other in an affordable cost.

To build brand loyalty and provide innovative, reliable and high quality mobile phones with excellent customer care services.

The company has a large range of affordable touch screen, QWERTY and WiFi enabled mobile phones,. In addition to its regular product lines, Qmobile is also launching a series of Android OS smart phones which will be known as NOIR Series,

With technological and economic trends changing daily, innovation is critical for a companys survival.

In order to be in market and after knowing customer needs and wants we are launching affordable series of Android OS smart phones which will be known as NOIR Series,

Some of the attractive features that makes Noir series special are as follows:
Weight Battery OS Memory Processor Connectivity Browser Colors Camera Messaging : : : : : : : : : : 156 g Talk time Up to 5 h, Stand-by Up to 174 h Android 4.1.2, Jelly Bean 4GB built-in + 8GB microSD card included, 1.2 Ghz Quad Core Cortex-A7 Bluetooth, USB, WLAN (Wi-Fi, Wi-Fi hotspot) HTML5 Black, White 8MP, 3264 x 2448 pixels, autofocus, Dual-LED flash SMS(threaded view), MMS, Email, Push Mail, IM

Product
Quality Design Features Brand name Target customers YOUTH

Price
Low Price Discount Allowances

Promotion
Advertising Product placement Through celebrities

Place
Display centers Service centers Transportation Logistics

Q Mobile NOIR SERIES target market is middle class youth who wants latest features and technology in mobile phones in an affordable cost. Youth is a major target market for Q mobile

STRENGTHS

WEEKNESS

Popular in youth New Upgraded software Comparatively low prices among the competitors

Unknown entity in the market. Lack of trust from customers Lack of awareness

OPORTUNITIES

THREATS WEEKNESS

Pakistan is the large market. Most peoples are attracted towards the product because of low price Chance to lead the market

China assembled mobiles People have more trust on other brands like Iphone,HTC, Nokia Unstable political condition of country.

Before launching the product we have arranged many activities in which more than 50 Noir sets distributed by our C.E.O. Mr.Zeeshan Akhter just to check the peoples response about our product.

Marketing is one of the main reasons behind the brands success so we have already working on it . Our Marketing Strategy is very aggressive and clear as we want to build a strong brand name.

We even used product placement as an advertising technique to promote our products., for example, Bulbulay: a primetime TV serial, which often promotes our products,. This kind of advertising does not cost much, and earns the company valuable marketing: that too in prime time hours,

Moreover, QMobile has always used Pakistans hottest celebrities in advertising its products. Pop singers Atif Aslam and Abrarul Haq have promoted Q Mobile phones in the past.

Iman Ali has modeled for us as well.

Hugely popular television celebrity Fawwad Khan is now promoting our Noir smartphones

Q Mobile have successfully crossed the mature stage of product life cycle and now entered into product life cycle growth stage

Sales figures shows that Q mobile have greatly accepted by public and its sales and brand image is growing rapidly. And our market test response also give us a positive response of customers..

I would like to thanks to Almighty ALLAH for giving me this honor and encouragement to stand here and deliver and special thanks to SIR FARRUKH MIAN for teaching us and I believe the way he taught us Marketing, this will help us all through our professional career. JOB WELL DONE