INDI AN SK YS A CO MPE TI TI ON AN ALYZI NG

A Y
W
A IR
T
JE
In this Analysis we have covered following Airlines :

3. Air India and Indian Airlines

4. Jet Airways
5. KingFisher and AirDaccen
6. SpiceJet
AIR INDIA & INDIAN AIRLINES

D IA
IN
AIR
• Air India & Indian Airlines are the only Government own Airlines.

• The both airlines have merged on July 17th 2007 and now they are combined
and Name is “AIR INDIA”. And this was done advertising purpose as a par of
a program to revamp the company image in preparation for an IPO.

• The Economic liberalisation process initiated by the Government of India in the

early 1990s ended Indian Airlines ‘ dominance of India’s domestic air transport
Industry. Indian Airlines faced tough competition from “JET AIRWAYS”,”KING FISHER”,
“SPICE JET”.

• Indian Airlines was the second largest airline in India after “JET AIRWAYS”

D IA
IN
AIR
JET AIRWAYS

A YS
W
A IR
T
JE
• Air Sahara was got by own airlines and now it has merged with jet airways and is called
jet-lite
• jet airways is regular airlines which offers normal economy and business class seats
• Jet airways claims o have one of the youngest fleet in the world
• On January 19th ,2006 jet airways announced to bay Air Sahara for 500$ million but som
the deal didn’t work out
• On 12th April , 2007 jet airways finally bought Air Sahara for 340$ million. The deal will giv
airline a combined domestics markets share of about 32%
• The airline also operates helicopters on non-scheduled
• Jet Airways operates two classes of service - Première and Economy. Première is the
• exclusive business class and the preferred mode of travel for businessmen and senior
• personnel in the corporate world

A YS
R W
A I
T
JE
Première.

As a Jet Airways passenger, you deserve every comfort possible. With your convenience i
mind, we have introduced our business class, "Première" to make you feel at home in the
skies.
Seat Preference
Check-in
Airport Lounges
Priority Baggage
Dining Experience
Economy.

• All our flights operate an Economy class with a 3x3 seat configuration and with a seat
pitch of 30''.
• We offer hot meals on our flights which are presented in improved and cheerful desig
ner crockery. A YS
R W
• Our in-flight services personnel ensure that cabin interiors are consistent with continu
A I
ous quality check and we constantly endeavor to upgrade Jour ET product.
KINGFISHER & AIR DECCAN AIRLINES

E R
ISH
G F
KIN
• Air deccan was the 1st low cost carrier in India but now kingfisher airlines has
bought 26% of it and has promised to buy additional 20% of Air Deccan.

• For wear future kingfisher will continue to serve the corporate and business travel
segment while air deccan will focus on servicing the low fare segment but with
improved financial prospects for both carriers.

• kingfisher airlines have a which passenger was king miles whenever he travels by
kingfishers airlines and there king miles can be redeemed king rewards

• kingfishers airlines recently announced a partnership with US based continental

airlines in order to provide better servicing to customer traveling between India and
USA

E R
ISH
G F
KIN
•Kingfisher Airlines was the 1st in India to initially and to continue to operate with all new
aircraft

•Recently on 20th june,2007 kingfisher gave an order of 7.2 billion dollar for extra jets pla
4-5 engine planes, new body models.

E R
ISH
G F
KIN
SPICE JET

E R
ISH
G F
KIN
• It is a low cost airlines and their air is to compete with the indian railways passengers
traveling in Ac coaches

• air fares with the highest consumer value, to price sensitive consumers. We hope to
fulfill everyone’s dream of flying

• Spice Jet's key management personnel are all senior, seasoned professionals and
have significant international experience in both launching and managing low-cost
airlines.With thousands of cumulative man hours in the industry, the management is
committed to bring to customers in India all the benefits of the global revolution in the
skies. SpiceJet
aims to make travel comfortable, affordable and refreshingly efficient experience

•One of the other cost-cutting feature of spicejet is to allow only 20kgs of luggage with
each passenger.
E R
ISH
G F
KIN
REASONS FOR GROWTH IN COMPITITION
•Due to economic liberalization process by the government of india in early 1990’s,
Indian airlines had o face trough competition from jet airways, air Sahara, east-west
airlines etc

•In entry of several low cost airlines in india like air deccan ,kingfisher and spice jet
continues to give competition in its market facing Indian to cut down air fares.
THANKING YOU

• NIKET
• CHINTAN
• ANIP