Retail vs Online

RETAIL MANAGEMENT SEC B

12/28/2013 IBS BANGALORE

TEAM ALBATROSS --Nikhil --Prabhu Suresh --Shankar --Vignesh RV --Upasana Sinha

12/28/2013

IBS BANGALORE

Apparels..???
1.2 bn population in a country. Large business in Apparels Industry and fastest moving sector, which is retail.

Sales boosts up in festival season especially Diwali and Pongal in south india.
City like Bangalore & Chennai most of the people visits mall and loves to buy apparels.

12/28/2013

IBS BANGALORE

Launched in 2006 Currently operating 13 stores throughout India. It connects with many premium brands and also private brands.

Launched in 2007 Indias Largest Online Fashion Store.

It is aggregate of Many Brand.

Myntra raised $20 Mn from Tiger Brothers. Provides more offers and coupons for Diwali.

12/28/2013

IBS BANGALORE

NORMAL DAYS IN AN YEAR

Particulars
Layout

Hyper city
No change in Layout and it is like Job Flow. -----

Myntra
Based on 7C framework for layout.

Discounts / Offers

Coupons & Offers

In Store / Site Promotions

Only offer boards and brand add. 10 Brands includes Allen Sony, Levis, Lee & etc. No Home Delivery and ordinary services.
IBS BANGALORE

Pop Up Ads & Small Banners More than 20+ brands includes every popular brands available in market. Cash on Delivery & Free Delivery
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Varieties n Brands

Services
12/28/2013

FESTIVAL DAYS (DIWALI) IN AN YEAR

Particulars
Layout

Hyper city
Layout has been completely changed and all the brands are highlighted. Purchase for 2000 and get 500 offer & 5x Payback points. More of festival and welcoming banners with more Diwali campaigns. 15+ Brands includes Allen Sony, Levis, Lee & etc. Home delivery for more than 1500.
IBS BANGALORE

Myntra
More banner ads and coupons More Coupons 30% off on all purchase above 2000. Pop Up Ads & Small Banners More than 25+ brands includes every popular brands available in market. Cash on Delivery & Free Delivery
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Discounts / Offers

In Store / Site Promotions

Varieties n Brands

Services
12/28/2013

Our Views
Walking into the shop and feeling the apparels is totally different from seeing on the screen, the experience that gains on shop is far good than online. People in and around Hyper City motivates to feel the festival season and motivates to buy worth of Rs. 1500. Change in Buying Behaviour can be happened only in Hyper City. Lot of brands and varieties can be purchased on myntra with surprise discounts while compared to Hyper City. Myntra is far better than Hyper City to compare the products as employees in Hyper City makes a troubles by their looks.

12/28/2013

IBS BANGALORE

Our Suggestion to Hyper City..

Lightings must be increased. More brands can be available.

Layout is not comfortable when more than 150 customers.

Trally is not handy for festival seasons.

12/28/2013

IBS BANGALORE

12/28/2013

IBS BANGALORE

A d v a n c e

H a p p y

D i M w a a m l i

12/28/2013

IBS BANGALORE

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