Professional Documents
Culture Documents
Photo album Video play Audio play Alarm clock Calendar Book reader
Our Customer
Young people (under 30s) Like to keep their memories Emphasis on the quality of life
Online information, shopping through Smart design. retailers and online shop. Comfortable remote Customer design Size, control layout, Afterthemes, sale service: background Software updatemusic
Market:
Barriers to entry
Easy to entry: Common technology Little brand franchise Access to distribution channels Easy to exit: Independent businesses Salable assets
Threat of substitute
Better quality and service Good relative price and performance Hard to change to another product
Buyer Power
Buyers are young people Buyers purchase a significant proportion of output Buyers will come back
Supplier Power
Rivalry
Many competitors Competitors are manageable Desired features at the lowest price Good customer loyalty High switching cost
Economic:
Multiple function Photo Social Culture Flame Australia's population grew by 2.1%
during the 12 months ended 31 March 2009. Natural increase and net overseas migration contributed 37% and 63% respectively to this total population growth. Population is healthy and high educated Easy to accepted new product Very relax lifestyle A lot of international student
In stage of growth in business cycle , 2.8% growth in GDP Inflation is very moderate, averaging 2.7 percent between 2005 and 2007 Protection of intellectual property rights meets or exceeds world standards Corruption is perceived as minimal Australia's labor market operates under highly flexible employment regulations that enhance employment creation and productivity growth. Unemployment is 4.4%
Technology
Technologies demand is increase dramatically The main industry is not technology The internet and other digital devices is very popular
Customers?
Reachable, receptive
Market structure
New industry Mature industry Shrinking less than 10% Less than 20% contracting Declining cost
Gross margins
40-50% durable
Cost structure
Low-cost provider
Marketing costs
Lowest
Distribution costs
Lowest
No
No