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Tools Of Public Relation

By
Raj Anand

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Sponsored Event
Kingfisher Public Rock Fest

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The Kingfisher Pub Rock Fest is back with a bang, ready to rock 19
Indian cities with over 70 gigs. With an amazing mix of emerging local
talent as well as established artistes from different parts of the country,
the event has just returned in its biggest avatar, ever!
• Date: Saturday, August 1, 2009 • Date: Saturday, August 8, 2009
Venue: Mocha Bar, New Delhi Venue: Haze, New Delhi
Bands: Galeej Gurus, Lazy River Band: HFT, Lou Majaw (Acoustic Set)
October • Date: Saturday, August 8, 2009
• Date: Sunday, August 2, 2009 Venue: Zest Beach House,
Venue: The Mezz, New Delhi Pondicherry
Band: Scribe, Undying MC, Artillerie, Band: Soulmate
Rabbit Is Rich • Date: Sunday, August 9, 2009
• Date: Tuesday, August 4, 2009 Venue: Bike N Barrels, Chennai
Venue: 10 Downing Street, Chennai Band: Half Step Down, No Safe Word,
Band: Soulmate Public Issue
• Date: Wednesday, August 5, 2009 • Date: Sunday, August 9, 2009
Venue: TC, Gurgaon Venue: 10 Downing Street, Hyderabad
Band: Indigo Children, The Circus, Band: Soulmate
SHM • Date: Sunday, August 9, 2009
Venue: Club 18, Gurgaon
Band: Great Society, English Wine
Shop, Five8

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Some more Sponsored Event

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The biggest nation-wide

music festival celebrating the
culture of live
bands is back with an even
bigger platform than ever
before

Truly Good Times. This folk's

festival is open for anybody -
young, old, families,
singles - you name it. For those
who seek a change in their
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everyday routine.
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ESPN World Salsa

Championship Qualifiers for
the first time in India.Over 40
International & National
Instructors

Parties, Clubs, Deejays, Live

Music, Photos and much more.
● Indivibe
-Where's the party tonight?
● KINGFISHER
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DLF

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DLF win IPL title sponsorship rights

• India's leading real estate developer DLF Ltd
has bagged the title sponsorship rights for the
Indian Premier League extravaganza that is set
to kick-off on April 18.
• A statement from the IPL on Wednesday said
the rights for title sponsorship were won by DLF
"through a fair and transparent open bid process
with a highest bid of Rs 40 crore per annum. The
deal gives DLF Ltd. exclusive title sponsorship
rights for five years, valuing in excess of Rs 200
crores".
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• The title sponsorship race was between

DLF Limited, World Sports Group (WSG),
which had bid on behalf of Hero Honda
Motors [ Get Quote ] (India) Ltd, Percept
D'Mark and 21st Century Media.
• The title sponsorship race was tightly-
contested between three participants, with
DLF emerging the final winner through a
fair and transparent process

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Press Release

Tata Motors unveils the People’s Car

A comfortable, safe, all-weather car,
high on fuel efficiency & low on
emissions

Mr. Ratan N. Tata, Chairman of the Tata

Group and Tata Motors, today unveiled the
Tata ‘NANO’, the People’s Car from Tata Motors
that India and the world have been looking
forward to. A development, which signifies a first
for the global automobile industry, the

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People’s Car brings the comfort and safety of a car within the reach of
thousands of families. The People’s Car will be launched in India later in
2008.

Speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, Mr. Ratan N.
Tata said,
“I observed families riding on two-wheelers – the father driving the scooter, his young
kid standing in front of him,
his wife seated behind him holding a little baby. It led me to wonder whether one could
conceive of a safe, affordable, all-weather form of transport for such a family. Tata
Motors’ engineers and designers gave their all for about four years to realise this goal.
Today, we indeed have a People’s Car, which is affordable and yet built to meet safety
requirements and emission norms, to be fuel efficient and low on emissions. We are
happy to present the People’s Car to India and we hope it brings the joy, pride and utility
of owning a car to many families who need personal mobility.”

Stylish, comfortable
The People’s Car, designed with a family in mind, has a roomy passenger compartment with
generous leg space and head room. It can comfortably seat four persons. Four doors with high
seating position make ingress and egress easy.

Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate
ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its
mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to
uniquely combine both space and manoeuvrability, which will set a new benchmark among small
cars.

When launched, the car will be available in both standard and deluxe versions. Both versions will
offer a wide range of body colours, and other accessories so that the car can be customised to an
individual’s preferences.
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• Issued by:
Debasis Ray
Head - Corporate Communications
Tata Motors Limited
Phone: +912266657613
E-Mail: peoplescar@tatamotors.com
Website: http://www.tatanano.com
Suresh Rangarajan/Sarika Kapoor/Anand
Deora/Ravi Sharma
Vaishnavi Corporate Communications
Phone: +912266568787

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Interview
with Ratan Tata: Making of Nano
• 11 Jan 2008, 2100 hrs IST, Indrajit Gupta
& R Sriram, TNN
• Nearly 72 hours before the launch of his
dream car, Tata Group chairman Ratan
Tata spent 90 minutes with ET for a one-
on-one on the making of the people's car.
He shares the trials and tribulations he
faced during the journey. Here is the full
text of the interview.

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Q: Are you nervous? Is this much bigger than the launch of Indica?
I think I was much more nervous during the launch of Indica because we had never
been in car manufacturing before. We were venturing into a new segment.
We are again venturing into a new segment but in a product line in which we have 10
years of experience now .

Q: If one would really start at the very beginning, what really was the
trigger for the idea?

Basically, just as an Indian, you know, I would be as

concerned of my-self as one of the rickshaw
pullers in Calcutta running with rickshaw behind with two
people sitting back. It bothered me. My mind will start
thinking: Can we put a bicycle there? The same thing
bothers me when I visit a plant also. The workers are
bending over when the work piece should be raised or
maybe they should sit in a pit or what-ever. Because I think
human fatigue is something that affects safety.
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Q: What were the most challenging moments to your mind?

They all relate to costs. Perhaps the bigger, more visible issue is that
somewhere we needed to benchmark ourselves against something. And we
took the Maruti 800 as a benchmark. In terms of acceleration and driveability, it
should at least equal the Maruti and in some areas it should exceed the Maruti.

Q: People are used to thinking within a certain framework. So how

did you achieve breakthroughs in shaving off costs?

We haven't changed when you see the car. It is a four-door car, five-
seat, rear engine and in many ways conventionally constructed. What
has been done is like (in the case of) door locks, we have the same lock
on all four doors, both left hand and right hand. We have some parts that
are wing locked from inside

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Q: You think that this car is going to some way change the DNA of the group?

That is not what it was conceived for. Well, the fact that you are doing it to address
the market, that's huge. It gives you an expectation of, you know, if we produce
50,000 of such cars then we are ready to undertake that exercise

Q: There has been some criticism that this car is going to

choke the already congested roads in cities. Do you think
that is an elitist criticism?

Yeah, I asked myself. We produced about 7 million two wheelers earlier. Today, we
almost have about 60-70 million two to three wheelers in the country. We produced
about 1.4 million cars and at some point we will exceed 2 million. Nobody said
anything about that. It only happens to be this car that is being targeted. You may say
well OK the two wheeler takes lesser space.

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Q: Who are your potential customers for this car? Are you
really looking at tier II and tier III towns and cities?

The biggest nation-wide music festival celebrating the culture

of live bands is back with an even bigger platform than ever
before

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Press Release
PEPSICO’S NIMBOOZ MAKES ITS DEBUT IN WEST
BENGAL & NORTH EAST

Kolkata, August 31, 2009: Consumers across West Bengal and North Eastern
states of India can now have their favourite nimbu paani in a more hygienic,
enjoyable and convenient way. Nimbooz by 7Up, PepsiCo India’s hot-selling
packaged lemon juice, today made its much-awaited debut in the East India market.
PepsiCo India, the country’s leading food & beverage company, launched Nimbooz
in West Bengal in user-friendly, convenient packaging formats of 200ml returnable
glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10, Rs 15
and Rs 10 respectively.
Inspired by the popular home-made, fresh nimbu paani, the favourite household
beverage across the country, Nimbooz by 7Up has been specially created to suit
local tastes. Nimbooz by 7Up is a delicious nimbu paani, with real lemon juice, no
fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a
great way to enjoy your favourite nimbu paani in a hygienic format.

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Press Release
The Aditya Birla Group introduces 'Kara' - skincare wipes,
for the first time across India
• Kolkata, August 31, 2009: Consumers across West Bengal and
North Eastern states of India can now have their favourite nimbu
paani in a more hygienic, enjoyable and convenient way. Nimbooz
by 7Up, PepsiCo India’s hot-selling packaged lemon juice, today
made its much-awaited debut in the East India market.
• PepsiCo India, the country’s leading food & beverage company,
launched Nimbooz in West Bengal in user-friendly, convenient
packaging formats of 200ml returnable glass bottles (RGB), 350ml
PET and 200ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10
respectively.
• Inspired by the popular home-made, fresh nimbu paani, the
favourite household beverage across the country, Nimbooz by 7Up
has been specially created to suit local tastes. Nimbooz by 7Up is a
delicious nimbu paani, with real lemon juice, no fizz, and no artificial
flavours. Available in trendy, convenient packs, Nimbooz is a great
way to enjoy your favourite nimbu paani in a hygienic format.

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Thanks

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