A better way

forward

MI CH EL IN
aims, objectives &
values
 A better way
forward

Presenters
• AdeelAkbar Ali (9316)
• Ehsan W. Ahmad (2404)
• Harris Zubair (9143)
• Kanwal Shahab (7605)
• Nouman Aslam (8313)
• Wahaj UlHuda (6694)
• Fahad Rehman (9404)
History
In 1889 two brothers, André and
Edouard Michelin, embarked one
of the great human and
industrial adventures of our
times: one that shaped and
continues to drive progress in
modern means of transport
through constant innovation

From the invention of radial tires to

that of Pax System, and from the first
gastronomic guide to the steel wheel,
Michelin has played an active role at
everyModern
stage of the automotive Key to
Ceaseless
adventure.
Transport
Innovation
Economic
Development Development

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At a Glance
Competitive
• The world's No. 1 tyre landscape of the
producer - with around 20% world tire
market:
market share
- Michelin: 17.1%
• Company employs nearly - Bridgestone:
125,000 employees across all 16.9%
- Goodyear: 14.9%
continents. - Continental: 5.9%
- Pirelli: 4.5%
• Sales network covers 170
countries.
• Every year, Michelin's 74
production sites in 18
countries produce 180

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Bibendum – Michelin
Man
The Michelin Man – the living
tire

• First created in 1898 by

imagination of Michelin
brothers and paintbrush of
talented post artist O’Galop.
Bidendum was immediately a
great success, depending on
the period and current tire
innovation, he evolves to

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Michelin’s Mission
• Michelin’s mission is to contribute to the
progress of mobility for both goods and “Make a
people and beyond to social progress
through an enhanced travelling experience sustainable
through greater ease, safety, efficiency and
comfort. contributio
• To this end, Michelin supports its operations
n
as world tire leader with a range of mobility
enabling products and services for
to road
individual and business users. mobility
– Michelin OnWay,
– Michelin Fleet Solutions,
– Michelin Euro Assist,
– ViaMichelin,
– Michelin Maps and Guides,
– Michelin Lifestyle Products.

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Global Footprints
68 production sites in 19
countries

West Europe: 31
sites
East Europe: 7
North America: 19 sites
sites
Asia: 6
sites

Africa: 1
site
South America: 4
sites

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 Organization
Managing Partners: M. Rollier, D. Miraton and JD.
Senard
Group Executive Council (GEC)

Car & Light

Truck
Product
Line
Technology

Truck
Centre

Product

Mark
Line

et
Specialty
Product
Line

Other
Operations

4 9 Group
Performan Services
 Strategy

Leverage differentiation,
Accelerate growth, Strengthen
competitiveness

Michelin’s 5 key objectives for 2010:

• Annual volume growth upwards of 3.5%,
Michelin’s Sustainable stronger on the higher added-value
Development approach, segments;
called “Michelin
Performance and • Operating margin upwards of 10%;
Responsibility”, is fully • Inventory capped at 16% of net sales;
integrated into the
Group’s action plans • A minimum 10% Return on Capital
Employed;

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Michelin’s
Performance &
• Michelin’s Performance and Responsibility is the Michelin
Group’s Sustainable Development approach, based on the
daily implementation in their actions and decisions of their
five fundamentals values.

Respect for Customers

Respect for People
Respect for Shareholders
Respect for the Environment
Respect for Facts

• This approach is a concrete expression of their choice of a

balanced and responsible development, geared to better
technical, economic, social and environmental
performance in the service of better mobility.

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Respect for
Customers
• The very core of the company’s mission is
to serve its customers; our long-term
existence and growth depend on the long-
term satisfaction of our customers.
Jean-Michel • Primary responsibility is to provide our
Guillon
Corporate Vice
customers with;
▫ safe products,
▫ suitable for their intended use,
▫ high manufacturing quality,
▫ highest levels of quality in terms of reliability,
▫ expectations and compliance with deadlines
and costs

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 Respect for
People
• We intend to continue the Michelin Group’s
global expansion through the development
of good relations which are mutually
beneficial for all our stakeholders be they;
Jean-Michel ▫ our employees,
Guillon
Corporate Vice ▫ our industrial and commercial partners,
“Michelin North ▫ public authorities,
America has
invested millions ▫ non-governmental organizations,
of dollars in the ▫ the media or local communities where we are
communities implanted.
where employees
live and work.”

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Respect for
Shareholders
• The Life Cycle Assessments (LCA) have clearly
shown that the impacts of tires on the
environment and human health are mostly
due to fuel consumption, and thus to rolling
Jean-Michel
resistance and not to the tire production
Guillon phase or end-of-life collection and processing.
Corporate Vice
• However, we are keen to reduce the impact of
our tires during production and end-of-life
phases:
▫ by implementing an Environmental
Management System (ISO 14001 certification)
▫ by promoting product recycling solutions,
▫ by drawing value from used tires in the form
of energy or materials.

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Respect for Facts
• When we develop our tires we put them to
the test in real world conditions. This is
testing the facts.
• This pragmatic attitude is applied in all our
Jean-Michel activities: from the manufacturing
Guillon
Corporate Vice workshops on a daily basis and over the
long term with all our interlocutors, be they;
▫ members of our teams,
▫ customers,
▫ partners,
▫ public authorities,
▫ journalists, etc.

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Corporate Social
Responsibility (CSR)
• Corporate Responsibility is a form of corporate
self-regulation integrated into a business model.

• CSR policy functions as a built-in, self-regulating

mechanism whereby business ensures their
adherence to law, ethical standards, and
international norms.

• It’s the responsibility for the impact of their

business activities on the environment,
consumers, employees, communities and
stakeholders.

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Corporate Social
Responsibility (CSR)
Corporate
Triple Citizenshi
Bottom p
Line

Communi
ty Business
Investme Ethics

Environmental
Responsibility
Sustainab
ility

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Examples of CSR

• Pakistan Telecommunication Company

Limited employees have contributed their
one day salary that amounts Rs. 20 million
for the support of internally displaced people
of Swat and other affected areas.

• PTCL keeping with its healthy tradition of

supporting non-governmental organizations
recently donated a sum of Rs.2.5 million to
the SOS Villages.

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Examples of CSR

• PSO has undertaken a wide range of initiatives to

support several educational programs. Such initiatives
include instituting gold medals, cash awards and
scholarships for top students of leading professional
institutes including IBA, LUMS, UET, NED University.

• With the help of Heritage Foundation, PSO helped

building of two schools in earthquake affected area of
Mansehra, whereas five more schools are in the
pipeline in collaboration with Citizens Foundation.

• PSO has installed direction signs and traffic signals at

major streets and thoroughfares as part of its public
service campaign.

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Key Mobility
Enabler
• Passenger Car Light Truck Technological
Leader MICHELIN, the driver’s favorite
brand
• Truck No.1worldwide the leader in high-
tech tires
• Earthmover World No.1 in surface mine
earthmover radial tires
• Aircraft World No.1 for Aircraft radial
tires
• Agricultural Europe’s No.1 for
Agricultural radial tires

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Business

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Tires

Inventiveness in
movement

Cars, two-wheel vehicles,

trucks, construction
machinery, tractors,
aircraft… Michelin provides
innovative solutions for
the different operating

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Presence in
PAKISTAN
Michelin Collaboration

In 1981, Anis Tire Corporation joined

hands with Michelin Tires as their sole
distributors for Pakistan and as the
first distributor to import radial tires in
the country. With the help of the
alliance with Michelin, Anis Tire
Corporation revolutionized the tire
market.

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Pakistani Parallel
Company

IttehadChemical Limited
• The Factory was commissioned in 1964
• Started off production with an initial installed
capacity of 60 MT/day Caustic Soda and 54
MT/day of Chlorine.
• After nationalized in 1973 , renamed as
Ittehad Chemicals by the Government, put
under control of the Federal Chemical and
Ceramics Corporation Limited (FPCCL).
• In 1983 , the production capacity of Ittehad
Chemicals was further increased to 150
MT/day of Caustic Soda and 135 MT/day of
Chlorine.
• Ittehad Chemicals was ultimately privatized
in July 1995, with the Management having
been taken over by the Chemi Group of
Industries.

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Pakistani Parallel
Company
IttehadChemical Limited
The mission of Ittehad is to be:

• A Company built on sound financial footings

that achieves excellent operating results
through efficiency and cost control
• A Company that consistently benefits its
stakeholders through enhanced quality and
profitability
• A Company that achieves a high level of
customer care service by providing quality
products and positive feedback
• A Company that provides excellent working
environment to its employees that assists in
enhancing their strengths and abilities, create
cultures that foster motivation and promote
individual growth
• A Company that contributes towards a good
corporate citizenship and sets highest
standards in serving the society

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Pakistani Parallel
Company
Michelin & IttehadChemical Limited

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Pakistani Parallel
Company
Michelin & IttehadChemical Limited

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What Emblematic
Characters Mean to

Donald
McDonald

Mr. Jeem – Geo

TV
Energizer -
Bunny

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3 Statements that
Changed the World
Mission / Vision /
Values 
"Your organization's Vision Statement is
the picture of the future you want for the
organization."
The Mission is the doing part - it is what
you will do to bring that vision to reality.
A Values Statement provides the tools for
the organization to accomplish that.
“Favorite example of this
everyday usage is Prophet
Muhammad (PBUH). Prophet
was a visionary. He saw the
potential, the possibilities for
making life better.
His missionaries carry his
work and his words to the
VisionAR
Y 
MissionA
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Conclusion
• Michelin's mission is to progress and advance mobility.

• 'Performance and Responsibility' approach continues

to play a leading part in new developments in tyres,
maps, guides and many other services that are
concerned with mobility.

• Michelin has established clear aims and objectives

which demonstrate its plans to provide a satisfactory
and sustainable response.

• The company is committed to publish, every two

years, a Performance and Responsibility Report
monitoring its progress.

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Please feel easy to ask any
Questions!

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